Monetization

Native advertising: the right context

Marketing Basics: Native Advertising

Unlike traditional online advertisements, native ads are designed with both their target groups as well as the context in which they are to appear in mind. Native advertising is most commonly implemented within editorial contexts. Here, it’s important for ads to blend in with their natural surroundings as much as possible. And while this type of advertising needs to be labeled as such, it...

Dialogue marketing | Interactive relationships with customers

Dialogue marketing

Dialogue marketing is about opening a conversation with consumers. Unlike mass marketing techniques, dialogue campaigns are adapted to cater to the interests and needs of individual customers. In order to build and retain positive customer relationships, companies are now using a range of communications channels to generate consumer reactions. These include traditional direct marketing techniques,...

Google AdWords alternatives

Google AdWords alternatives: the best platforms for effective SEA

In order to advertise in search engines, most businesses will use Google AdWords. There can be no denying that both SEA and SEO efforts are always geared towards the market leader Google. However, for a healthy marketing mix it also makes sense to look at some Google AdWords alternatives. The likes of Bing, Amazon, Facebook, and more, offer useful platforms for targeted and effective advertising....

Gulp vs. Grunt: differentiating between the task runners

Gulp vs. Grunt: the differences between the task runners

Writing new code is an essential aspect of web development. For frontend developers, in particular, this task makes up a significant portion of day-to-day work, with the bulk of it focused on expressing the unique appearance and functions of an internet presence to optimally represent the project. While the development process produces creative tasks, it also generates a great deal of recurring...

Creating a Blog

Blog with success part 1: creating a blog

Anyone can become an author online by starting a blog to publicize ideas and thoughts. But for many, a blog is much more than simply an online diary: if you want to mix it with the industry professionals and become a successful blogger, there are certain guidelines to be aware of. In this short series, we will guide you on the journey to blogging with success. We begin with part 1: creating a...

Optimize your online store with a stock control system

Inventory control in online trading

When the orders start stacking up, that’s when you know your efforts have paid off and your webstore project is finally getting off the ground. However, attempting to keep up with the demand whilst carrying out transactions and shipment manually could ultimately prove disastrous for your company. Avoid the logistical nightmare by implementing a well-planned, solid structure for your purchases and...

How does successful lead management work?

Lead management

A successful online marketer can be compared to a gardener; Just as a gardener waters his plants at all stages of their growth, an online marketer should care for their customers during every step of their journey. Contacting the potential customer isn’t always enough to convince them to try out your product or service. When it comes to lead management, the customer is accompanied from initial...

Lead routing: the sales department takes over

Lead routing

All steps in the lead management process are aimed at building sustainable customer relationships and bringing products and services to customers in a profitable way. After all measures have been taken in the lead nurturing process to successfully connect the contact and provide them with suitable information tailored to them, the sales department comes into play. When it comes to lead routing,...

Lead scoring: quality counts

Lead scoring

All leads aren’t the same, which each marketer will realize sooner or later. It’s not the mass of contacts that make a successful lead management campaign, but also how they’re categorized. Lead scoring models are used to find out which contacts are the most promising i.e. which are more likely to make a purchase. They help to categorize and prioritize all leads so that you can invest your time...

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