Monetization

Substack as business model
What is Substack? An overview of the newsletter publishing service
  • E-mail marketing

Paid newsletters are all the rage and attract a growing readership. As soon as you start looking into affordable newsletter publishers, sooner or later you’ll stumble across the online platform Substack. We’ll explain what Substack is and how you can subscribe to newsletters via the platform or create your own.

What is Substack? An overview of the newsletter publishing service
Omnichannel marketing: definition and strategies
What is omnichannel marketing?
  • Online sales

The definition of omnichannel marketing sounds simple: customers use multiple channels that enable them to seamlessly purchase a product or use a service. They are then supported by dialogue marketing and encouraged to make further purchases. Omnichannel is the new buzzword and many sales models such as 'click and collect' have long since become part of their customers’ everyday lives. But how...

What is omnichannel marketing?
Dialogue marketing | Interactive relationships with customers
What is Dialogue Marketing?
  • Online sales

Dialogue marketing is about opening a conversation with consumers. Unlike mass marketing techniques, dialogue campaigns are adapted to cater to the interests and needs of individual customers. In order to build and retain positive customer relationships, companies are now using a range of communications channels to generate consumer reactions. These include traditional direct marketing techniques,...

What is Dialogue Marketing?
Google Shopping Feed
Google Shopping feed: How to set up a successful Google product feed?
  • Search engine marketing

Google Shopping is one of the most successful online sales platforms around. The products advertised are displayed as ads above the search results. Wondering how to set up Google Shopping for your product? Or perhaps what a good Google Shopping Product Feed looks like and how to optimize it? We’ve got the answers here.

Google Shopping feed: How to set up a successful Google product feed?
Amazon SEO: Simple means to higher sales
Amazon SEO: Improve your Amazon ranking
  • Search engine marketing

Those who want to sell online often can’t avoid going to Amazon with their own online shop. The sales platform is one of the most important e-commerce magnets in the world, which is why good placement in the Amazon search results is highly competitive. Like classic search engine optimization, Amazon SEO has developed into an important success strategy for this reason. If you understand the...

Amazon SEO: Improve your Amazon ranking
What should I blog about?
How to blog with success – part 2: find the right blog topic
  • Blogs

Starting a new project is always difficult, especially when you’re wanting to join the world of blogging. In part 1 of our blogging series, we discussed the technical aspects of starting a blog. But how do you go about searching for topics? Read part 2 here to discover how to collect blog ideas, pick a suitable blog topic, and analyze the potential of your new venture.

How to blog with success – part 2: find the right blog topic
How programmatic buying works
What is programmatic buying?
  • Online sales

Online marketing is becoming faster, more precise, and more efficient; this development is especially visible in traditional online advertising mediums, like banners and ads. By enlisting the help of programmatic buying (PB), marketers are able to harness the power of algorithms and mathematics for their campaigns. This allows advertising inventory to be automatically purchased and displayed to...

What is programmatic buying?
Ads.txt
Ads.txt: what’s the function of the file?
  • Online sales

Ads.txt is meant to help fight a scam in programmatic buying: the scam of domain spoofing. The underlying concept is as simple as it is efficient: publishers are given more control over who can trade their ad space, and control this via a simple text file. We explain what this file is all about, how you can easily create an ads.txt file yourself, and how you can make sure that it’s working as...

Ads.txt: what’s the function of the file?
Google AdWords alternatives
Google AdWords alternatives: the best platforms for effective SEA
  • Search engine marketing

In order to advertise in search engines, most businesses will use Google AdWords. There can be no denying that both SEA and SEO efforts are always geared towards the market leader Google. However, for a healthy marketing mix it also makes sense to look at some Google AdWords alternatives. The likes of Bing, Amazon, Facebook, and more, offer useful platforms for targeted and effective advertising....

Google AdWords alternatives: the best platforms for effective SEA
What is AdTech?
What is AdTech? Advertising technology in a nutshell
  • Web analytics

AdTech refers to strategies, analytics, and software that companies can use to design, evaluate and organize their online advertising campaigns. Advertising technology encompasses such broad fields as target group management, personalized ads, placement targeting and search engine marketing. When used correctly, AdTech can help you realize successful advertising campaigns.

What is AdTech? Advertising technology in a nutshell