Online Store

Marketing automation: first steps and campaign details

Marketing automation

Marketing automation refers to software platforms through which databases and campaign management aspects are connected with one another. This allows a form of campaign planning in which marketing measures are automatically deployed, measured and evaluated. We'll tell you how you can benefit from marketing automation.

Predictive analytics | Definition and examples

Predictive analytics – definition and examples

What is predictive analytics? The subsection of big data analysis has similarities to data mining. But what exactly is the difference and how does predictive analysis actually work? We provide the answers on this method of data analysis, show you what it is used for, and what tools there are for using the technique of predictive analytics.

Retargeting ads: running more campaigns

Website retargeting: hot on the user’s heels

The biggest challenge facing the e-commerce industry today: turning users who’ve found their way to websites via solid SEO work or ads into paying customers. A number one spot in Google’s search results or the highest click rate with an AdWords campaign means nothing if these don’t lead to conversions. Through retargeting, you can fight against scatter losses by addressing customers who’ve shown...

How programmatic buying works

What is programmatic buying?

Online marketing is becoming faster, more precise, and more efficient; this development is especially visible in traditional online advertising mediums, like banners and ads. By enlisting the help of programmatic buying (PB), marketers are able to harness the power of algorithms and mathematics for their campaigns. This allows advertising inventory to be automatically purchased and displayed to...

Joomla: the basics about this open source CMS

Joomla – the open source CMS in profile

Over the past few years, Joomla has established itself as one of the most popular content management systems. This is thanks to its extensive basic functions and large number of extensions developed by the Joomla community. Its functions and design modifications give Joomla projects the crucial final flourishes and even enable you to run an online shop on this open source CMS.

Tips for successful online store marketing

Successful e-commerce business: 8 tips for online store marketing

You may think that the business model and the product range on offer are the most important success factors for an online store. But what’s the point of an exciting range of products if no potential customers can find their way to the store? Success comes with proper online store marketing methods. Only with the correct strategy and a clever marketing mix comprising of SEO, SEA, social...

WooCommerce payments

WooCommerce payments: default types and other payment gateways

For a smooth checkout experience that appeals to many customers, it is recommended to set up different payment methods in WooCommerce. WooCommerce offers different methods by default but you can add other payment gateways, too. Find out more about available payment gateways, their advantages and disadvantages, and the top WooCommerce payment providers.

Live streaming shopping

Live streaming shopping: the future of e-commerce?

Live stream shopping has been a popular e-commerce trend in China for years. Influencers and other brand ambassadors promote products live online and answer questions. Viewers can then buy the product directly through the stream. Keep reading to discover how popular this trend is, how it works exactly, and what live stream shopping software is available.

Magento alternatives

Magento alternatives compared: the best online store solutions

Magento is one of the most widely used eCommerce solutions. However, there are a few competitive providers that can keep up with the top dog in terms of functionality. Individual providers differ in functional scope and pricing. For a comprehensive overview, we have compiled the top Magento alternatives. Read on to find out more.

WooCommerce plugins

The best WooCommerce plugins: how to improve your online store

Every online store operator needs different functions for their site. If you have built your online store with WooCommerce, numerous WooCommerce plugins – both free of charge and for a cost – offer the possibility to adapt your store precisely to your requirements. We’ll introduce you to the most important WooCommerce plugins for marketing efforts, the buying process, and improved checkout...


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