Online Store

The first step: lead generation

Lead management: Lead generation – part two

Are you looking for potential customers online? You will soon realize it’s quite a challenge to grab internet users’ attention. Users are becoming more and more sensitive to advertisements and end up deliberately ignoring them. It might seem impossible to establish contact in this way, let alone generate qualified leads. But with the right strategy, and working closely with lead management,...

The best online marketplaces that you should know

Selling online: the top English-speaking online marketplaces

You want to sell online – but where? If you don’t want to be entirely responsible for your own online shop, then you should offer your products on e-commerce platforms. Aside from the giants Amazon and eBay, there are other interesting online marketplaces that are worth checking out. In this guide, we present some options and show you each of their benefits and drawbacks. In addition to their...

Dialogue marketing | Interactive relationships with customers

Dialogue marketing – finding success through interactive customer relationships

Dialogue marketing is about opening a conversation with consumers. Unlike mass marketing techniques, dialogue campaigns are adapted to cater to the interests and needs of individual customers. In order to build and retain positive customer relationships, companies are now using a range of communications channels to generate consumer reactions. These include traditional direct marketing techniques,...

Amazon alternatives

The best alternatives to Amazon at a glance

Amazon’s market power is huge and puts other mail-order companies worldwide under a lot of pressure. The all-rounder is particularly successful when it comes to electronics, toys, and fashion. It might be the most popular online store in the US, but it doesn’t come without criticism. Luckily, there are alternatives to Amazon for those that want to shop elsewhere.

Good product descriptions for online stores

Success in e-commerce: product texts that sell

High-quality and unique product texts are an important building block for any successful online store. Promising and convincing product descriptions not only help potential customers make their purchasing decision, but they also give online stores an advantage in terms of Google ranking. Providing inspiring and creating texts that convey clear added value for the customer will help you stand out...

Optimize your online store with a stock control system

Inventory control in online trading

When the orders start stacking up, that’s when you know your efforts have paid off and your webstore project is finally getting off the ground. However, attempting to keep up with the demand whilst carrying out transactions and shipment manually could ultimately prove disastrous for your company. Avoid the logistical nightmare by implementing a well-planned, solid structure for your purchases and...

E-commerce platforms: a software comparison

E-commerce platforms: online store software comparison

Choosing the right e-commerce platform for your online store can be a complicated task: the sheer quantity of options alone make finding the perfect solution sometimes seem like an insurmountable task. First and foremost, the business situation and personal preferences are the main factors that determine which e-commerce platforms are right for you. We’ve laid out which options are available and...

TAN procedures

iTAN, mTAN, chipTAN? An overview of all TAN procedures

Security in online banking has always been a cornerstone of the industry – TAN procedures like chipTAN are what make it possible. However, there are also many other variants of this two-factor authentication system that can be used to protect your banking transactions. As they say, a chain is only as strong as its weakest link – and in this case, it’s the user. Find out which TAN procedures are...

The best PayPal alternatives

The 7 best alternatives to PayPal at a glance

Americans love shopping online because it’s so convenient. Fast, easy, and secure payment methods have contributed to the rise of this sector. Until recently, online payment systems were heavily dominated by one industry heavyweight: PayPal. But not everyone is enthused by this payment method, having been criticized for both security as well as data protection issues. Fortunately, there are plenty...

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