Online Store

The double opt in process: Introduction and guidlines

The double opt in process: Introduction and guidlines

  • Technical matters

An inbox full of spam is enough to grind anyone’s gears. Too many marketers try to worm their way into the inboxes of potential customers without seeking permission. This is technically allowed in the US, but only until the recipient explicitly opts out. To ensure you don’t drive any customers away or ruin your company’s reputation by sending undesired newsletters, you should look into the double…

The double opt in process: Introduction and guidlines
Online marketing basics: affiliate marketing

Online marketing basics: affiliate marketing

  • Online sales

Commission-based business transactions are familiar to most readers when it comes to the real estate or insurance industry: If a broker manages to successfully sell a flat or insurance to a customer, he or she receives a commission. The same principle applies for the classic discipline of online marketing: affiliate marketing. The players here are registered merchants and affiliates, who calculate…

Online marketing basics: affiliate marketing
The IT disaster recovery plan

The IT disaster recovery plan

  • Know-how

For businesses, a reliable IT infrastructure is just as integral to day-to-day operations as competent management, productive employees, and reasonable working conditions. A server outage is able to paralyze an entire company. Adequate preparation can help prevent some of the most common errors from occurring; unforeseen risks, however, will always remain a factor. In order to be on top of your…

The IT disaster recovery plan
How to make your online store legally watertight

How to make your online store legally watertight

  • Online sales

In recent years, many online stores found themselves receiving warnings due to not properly adhering to website legalities. Given the growing number of online businesses, it’s not surprising that companies are now springing up, which specialize in identifying legal violations and then fining the operator. Therefore, it’s all the more important to understand the legal basics of your web store to…

How to make your online store legally watertight
Getting customer feedback with online surveys

Getting customer feedback with online surveys

  • Online sales

Surveys present a common method for regularly inspecting the satisfaction of your customers, receiving feedback, or obtaining general input and opinions to different topics. Online surveys are becoming more and more popular and can be flexibly implemented. But what should you look out for when you create an online survey?

Getting customer feedback with online surveys
Joomla Alternatives: An overview of the best content management systems

Joomla Alternatives: An overview of the best content management systems

  • CMS

A powerful CMS like Joomla offers its users many functions and free extensions. Other providers, on the other hand, score points with simple modular systems, individual design options, or particularly simple workflows. We present current CMS solutions that in terms of functionality and design options are in no way inferior to Joomla. Read on for our Joomla Alternatives.

Joomla Alternatives: An overview of the best content management systems
Drupal alternatives: powerful CMSs with online stores compared

Drupal alternatives: powerful CMSs with online stores compared

  • CMS

These days you do not need programming skills to design your own website. Website builders like Drupal allow beginners to achieve professional looking results with minimal effort. Similarly, many alternatives to Drupal also incorporate eCommerce solutions. This way, website and online stores can be managed directly via a single provider, making it easier to keep track of costs.

Drupal alternatives: powerful CMSs with online stores compared
The right marketing mix: online vs. offline

The right marketing mix: online vs. offline

  • Online sales

Online or offline advertising: which marketing method should you choose for your business? The answer is both; traditional marketing and online marketing go hand in hand. While print and TV campaigns can get your brand noticed in the public eye, SEO and SEA measures aim to personalize online advertisements to specific user groups. Both types of marketing have their advantages and disadvantages, so…

The right marketing mix: online vs. offline
Marketing automation

Marketing automation

  • Online sales

Marketing automation refers to software platforms through which databases and campaign management aspects are connected with one another. This allows a form of campaign planning in which marketing measures are automatically deployed, measured and evaluated. We'll tell you how you can benefit from marketing automation.

Marketing automation
What 'Error 404' means and how to fix it

What 'Error 404' means and how to fix it

  • Website creation

How often have you stumbled upon a dead end while surfing the net? HTTP 404 error pages are commonplace online to inform users that the requested page isn’t available. As well as being annoying for visitors, they spell bad news for website owners since a dead link may have a bad influence on a website’s search engine ranking. In this article, we’ll demonstrate the importance of 404 pages and…

What 'Error 404' means and how to fix it
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