Online Store

The most important Google updates at a glance
From Panda to Penguin: the main Google updates at a glance
  • Search engine marketing

It took less than two decades for Google to rise to power. The search engine giant determines what can be found online and decides whether web projects are successful or not. If you want to appear at the top of the search results, you have to abide by Google’s guidelines – even those that are regularly changed and continually tweaked through algorithm updates. Here are the main Google updates of...

From Panda to Penguin: the main Google updates at a glance
Marketing automation: first steps and campaign details
Marketing automation
  • Online sales

Marketing automation refers to software platforms through which databases and campaign management aspects are connected with one another. This allows a form of campaign planning in which marketing measures are automatically deployed, measured and evaluated. We'll tell you how you can benefit from marketing automation.

Marketing automation
Retargeting ads: running more campaigns
Website retargeting: hot on the user’s heels
  • Search engine marketing

The biggest challenge facing the e-commerce industry today: turning users who’ve found their way to websites via solid SEO work or ads into paying customers. A number one spot in Google’s search results or the highest click rate with an AdWords campaign means nothing if these don’t lead to conversions. Through retargeting, you can fight against scatter losses by addressing customers who’ve shown...

Website retargeting: hot on the user’s heels
Buyer decision process
Buyer decision process and types explained
  • Online sales

There are various steps between the perception of a product or offer and its purchase, which are summarized under the term “buying decision”. The buying decision is a generic term for complex emotional and rational processes and influences that lead to a purchase. Find out here what types of buying decision there are and how the buyer decision process works.

Buyer decision process and types explained
Joomla: the basics about this open source CMS
Joomla – the open source CMS in profile
  • CMS

Over the past few years, Joomla has established itself as one of the most popular content management systems. This is thanks to its extensive basic functions and large number of extensions developed by the Joomla community. Its functions and design modifications give Joomla projects the crucial final flourishes and even enable you to run an online shop on this open source CMS.

Joomla – the open source CMS in profile
What does the '404 Not Found' error mean?
What 'Error 404' means and how to fix it
  • Website creation

How often have you stumbled upon a dead end while surfing the net? HTTP 404 error pages are commonplace online to inform users that the requested page isn’t available. As well as being annoying for visitors, they spell bad news for website owners since a dead link may have a bad influence on a website’s search engine ranking. In this article, we’ll demonstrate the importance of 404 pages and...

What 'Error 404' means and how to fix it
NFTART
NFT art: a new way to trade artworks
  • Online sales

Non-fungible tokens (NFT) are a way of trading art in the digital space. The NFT Art Finance platform, launched in 2021, takes this one step further. It offers artists the option to generate special NFT art tokens and investors a chance to trade these tokens like currency. Read on to find out how the generation and trading of NFT art works.

NFT art: a new way to trade artworks
Predictive analytics | Definition and examples
Predictive analytics – definition and examples
  • Web analytics

What is predictive analytics? The subsection of big data analysis has similarities to data mining. But what exactly is the difference and how does predictive analysis actually work? We provide the answers on this method of data analysis, show you what it is used for, and what tools there are for using the technique of predictive analytics.

Predictive analytics – definition and examples
How programmatic buying works
What is programmatic buying?
  • Online sales

Online marketing is becoming faster, more precise, and more efficient; this development is especially visible in traditional online advertising mediums, like banners and ads. By enlisting the help of programmatic buying (PB), marketers are able to harness the power of algorithms and mathematics for their campaigns. This allows advertising inventory to be automatically purchased and displayed to...

What is programmatic buying?
WooCommerce Google Product Feed
WooCommerce Google Product Feed: How to create it
  • Online sales

Google Shopping is a worthwhile option for getting excellent SEO placement for your WooCommerce store’s range. Potential customers may come across your products and your site more often with this method. We’ll explain how to generate a WooCommerce Google Product Feed step by step, what benefits it can offer, and which plugins are available.

WooCommerce Google Product Feed: How to create it