How e-commerce conquered America

E-commerce statistics gathered by Statista prove that online retail has well and truly reached the masses. Even if you’ve got no experience of operating a web store, you can easily take advantage of e-commerce’s development. Hosting providers generally offer toolkits, which contain all the interfaces and functions needed for starting up an online store. You don’t even have to be a marketing expert to get your new web store off the ground. Using integrated features such as marketing tools for search engine optimization, these toolkits teach you the ins and outs of e-commerce. They are also easily operable; since they run on browsers, installation is not necessary. The visual design of your new store is of great significance to Google, regarding its ranking system. Most template designs are already optimized for search engines. Templates are also often equipped with mobile optimization, so your store can be displayed perfectly on all devices, from desktops to smartphones.

Practically every product imaginable is suitable for online trade. Thanks to modern delivery methods, groceries are just as easy to transport as durable consumer goods (i.e. clothes, furniture, and electronics). The clothing and technology markets command the largest share of e-commerce in the US. This makes it very difficult for budding, young businesses to get a foot in the door unless they offer unique products that fill a gap in the market. On the other hand, online trading in the food sector is still relatively niche, with the vast majority of shoppers still preferring to get their groceries from a brick and mortar store. Other sectors are similarly underrepresented and are just in need of an original concept to break into the world of e-commerce. Entrepreneurs can take this as an opportunity for interesting business ideas. No matter which area of e-commerce you’re active in, your concept and ideas are the cornerstone of your success. 

Don’t copy an existing idea, but establish yourself with ideas that set you apart from your competition. Clever online marketing tactics play a crucial role in highly competitive sectors. An extensive marketing strategy that includes search engine optimization is one of the foundation blocks in realizing your business.

E-commerce is hugely competitive, so when you have a new business idea, it’s important to look at your rivals and ask yourself whether your idea is truly unique, and what you can offer people that other companies can’t. The better the idea, the more successfully it will prevail in the dog-eat-dog world of online marketing.

Proper management of an online store can massively increase your revenue. The costs involved in creating an e-commerce platform pale into insignificance compared to potential gains, particularly if you already have a company with strong infrastructure. For small and medium-sized companies, on the other hand, just renting web stores from hosting providers for a small price is enough. This will not significantly increase your operating costs.

Of course, endeavors in the world of e-commerce inevitably require technical set-up and maintenance, but fear not! Modern web store software is easy to use, even for those without a background in IT. Commercial success online is rooted in innovative ideas and their implementation.