Buyer personas for optimal targeting

Buyer personas: get to know individual customers better

In online marketing today, one thing matters most: data, data, data. But what use is all this diverse information that you have been collecting and evaluating if you only use it to address a vague group of people? A better way is to identify the individuals behind the data and put the focus on them. Creating concrete buyer personas helps to ensure that your carefully planned-out marketing measures...


PostgreSQL: a closer look at the object-relational database management system

The PostgreSQL database management system, also known to many as Postgres, has many decades of development behind it. It originally started as a project at Berkeley University in California. Today, the open source database continues to defy solutions from commercial competitors, since the development team is constantly working on its functionality and performance. But what exactly is PostgreSQL?...

What is Big Data?

Big Data: definition and examples

When we shop online, book vacations, and search for gift ideas, we hardly give a second thought to the fact that each search entry leaves behind a trail of our identity. Busy web bots are never far behind and sweep up this information. The result of all of this is Big Data: massive volumes of data that are analyzed and used for a variety of reasons. But is there reason to be wary of leaving behind...

Protect sensitive data with a strong password

Optimal password protection: how to choose a strong password

It only takes a few seconds for a hacker to gain access to your private data without you having any idea. More often than not, a password is the only means of protection when logging into online services; and if it is too obvious, it will not prove too much of a challenge for criminals to crack. There are numerous options to increase password security.

In-memory databases

In-memory databases: the storage of big data

In-memory databases enable big data to be analyzed and made available in real time. The quick access speeds are made possible by storing the data on the working memory – hence the name in-memory database. Traditional databases, on the other hand, are based on the method of storing data on the hard disk. How do in-memory databases differ from traditional database systems? And what are the go-to...

CRUD – the most important database operations

CRUD: the basis for data management

It won’t take long for those looking to get into to software development to encounter the term CRUD. The acronym stands for the typical operations used for communicating with database systems; these normally form the basis of database management. But just how are these access functions for data management actually set up? And how much of role does CRUD play when it comes to the databases’...

How does data backup work for databases?

Backing up your database

Backing up your data is a popular option for securing your database. In order to create backup copies, you need additional hardware and to install a suitable backup structure. How do you secure your own network and web server against attacks and proceed to protect your databases?

MariaDB vs. MySQL

MariaDB vs. MySQL

MySQL is the most used database management system in the world. This open source software has been available for productive use since 1995 and is generally considered a standard solution for users of relational databases. This could change in the near future. MariaDB, a community-developed fork of MySQL is catching up on its predecessor and is consequently becoming an increasingly attractive...

Relational Databases

The relational database model

With relational database systems, you use tables to store and manage information. This sounds simple but involves quite complex concepts such as normal forms, key relationships, and JOINs. This article will introduce the basics of the relational database model, compare its advantages and disadvantages, and delimit this type of data storage from alternative approaches, like object databases,...


Databases – why do you need them and what kinds are there?

Databases are a fundamental part of our information society today. They organize electronic data and regulate access to it. Databases have a wide range of applications, both commercial and private. Each database system has a database management system based on a specific database model. While the history of the database began with the hierarchical model, today the relational database model is the...