Mobile Commerce

Digital marketing trends
The top digital marketing trends for 2023
  • Online sales

From authentic content to social media to artificial intelligence, today’s online marketing aims to engage users through multi-faceted content. That’s why companies strive to stay up to date and embrace new ideas. We’ll go over which online marketing trends to expect in 2023 along with examples, so you can see how to implement these trends in your own marketing strategy.

The top digital marketing trends for 2023
QR code tracking
How do QR code tracking and analytics work?
  • Online sales

QR code tracking provides important information about your product sales. Thanks to real-time tracking, dynamic QR codes let you track where and how often your product has been sold. Other important data includes scan time, demographics, devices used, and total number of scans. Find out how to optimize your advertising strategy with trackable QR codes and Google Analytics.

How do QR code tracking and analytics work?
Scan QR code with smartphone
How to scan QR codes on iPhone, Android, and other smartphones
  • Online sales

It’s very easy to scan QR codes with your smartphone. Usually, all you need is a camera and a QR code reader, which modern smartphones already come equipped with. We’ll show you step by step how to scan QR codes with Nokia, Huawei, and Samsung phones as well as with the iPhone. Additionally, we’ll also cover what options you have with older models.

How to scan QR codes on iPhone, Android, and other smartphones
QR code PC scanners
How to scan a QR code on your computer
  • Online sales

You can easily read QR codes and make use of their information on your PC. We’ll show you how to scan a QR code on your computer and highlight some online services and programs that can assist you. With our simple step-by-step instructions, you’ll be able to read QR code content on your browser in no time.

How to scan a QR code on your computer
Lead nurturing: from contact to customer
Lead nurturing
  • Online sales

Contact is established with the potential customer. What now? It would be a big mistake to hand this lead over to the sales department, because those interested are not ready for concrete offers so early on. This is where lead nurturing comes into play: maintaining contacts and further qualifying leads with precisely tailored content

Lead nurturing
Multichannel marketing
Everything you need to know about multichannel marketing
  • Online sales

Multichannel, crosschannel, omnichannel – there are many terms for the multi-track form of marketing, but they all mean the same thing to a limited extent. This is why the first concept can be described as the evolutionary precursor of the other two. The “multi” in “multichannel strategy” doesn’t include all channels like omnichannel marketing does. These are not necessarily linked, as is the case...

Everything you need to know about multichannel marketing
Google Shopping Feed
Google Shopping feed: How to set up a successful Google product feed?
  • Search engine marketing

Google Shopping is one of the most successful online sales platforms around. The products advertised are displayed as ads above the search results. Wondering how to set up Google Shopping for your product? Or perhaps what a good Google Shopping Product Feed looks like and how to optimize it? We’ve got the answers here.

Google Shopping feed: How to set up a successful Google product feed?
What is good web usability?
Web usability: How user-friendly is your site?
  • Online sales

When building and designing a website, there are numerous points to consider: technical implementation, design, suitable content, and of course, the marketing aspects. All these aspects should have one goal: to optimize website usability. Websites need to be user-friendly in order to be ranked higher by Google and to contribute to the company’s success. If you bear this in mind when designing your...

Web usability: How user-friendly is your site?
Hybrid apps – combining the best of web and native apps
Hybrid apps: what distinguishes them from other app formats?
  • Web development

With the ever-increasing use of mobile devices such as smartphones or tablets, it’s no surprise that the number of available applications is also growing and that app development is thriving. But not all apps are the same: over the years, various formats have emerged. One of these is the hybrid app, which combines the strengths of native and web apps. But there are also disadvantages to these...

Hybrid apps: what distinguishes them from other app formats?
Create your own app | Android and iOs app development
Create your own app – part one: the planning phase
  • Web development

Mobile apps offer us information, entertainment as well as many other purposes and are a part of everyday life for smartphone and tablet users. If you also have an interesting idea for an application, you shouldn’t shy away from creating it: developing an app for iOS or Android isn’t all about programming, there’s much more to it than that. In our series on creating your own app, we’ll take you...

Create your own app – part one: the planning phase