Marketing automation: first steps and campaign details
Marketing automation
  • Online sales

Marketing automation refers to software platforms through which databases and campaign management aspects are connected with one another. This allows a form of campaign planning in which marketing measures are automatically deployed, measured and evaluated. We'll tell you how you can benefit from marketing automation.

Marketing automation
What is a podcast?
What is a podcast?
  • Online sales

Podcasts have become one of the most popular forms of content. They are seen as being a convenient and multi-layered medium perfect for listening to on the go. It’s not only private individuals who use the format as an uncomplicated and effective platform for their ideas and content, for quite some time now podcasts have become a very powerful marketing tool. As well as answering the question of...

What is a podcast?
How to start a podcast
How to start a podcast: These 6 steps will make it happen!
  • Online sales

In 2006, only 22 percent of the adult population in the United States was aware of podcasting, but by 2021, this figure had risen to 78 percent. So if you’re planning to create a podcast, chances are it will get listed to by someone. There are many guides on how to make a podcast yourself. But what does it really come down to? What equipment does it take? A guide.

How to start a podcast: These 6 steps will make it happen!
Plex alternatives
Alternatives to Plex: an overview of the best available media centers
  • Online sales

Plex is one of the most popular applications for organizing your own multimedia collection on PCs, smartphones, and other devices, but there are a number of good alternatives that don’t have to hide behind the mainstream media centers when it comes to functionality and streaming quality. This article explains exactly what characterizes software that manages and plays back audio, video, and image...

Alternatives to Plex: an overview of the best available media centers
NFT - Non-Fungible Token
NFT – what are Non-Fungible Tokens?
  • Online sales

Pictures, videos, games: in our digitalized world, plenty of objects exist in virtual format. Non-Fungible Tokens (NFT) were created to mark unique objects and assign ownership to them. They are based on blockchain technology and can be traded in a similar manner to cryptocurrency. Read on to find out how NFTs work and how to trade them.

NFT – what are Non-Fungible Tokens?
How to buy NFT
How to buy an NFT
  • Online sales

The NFT trade is booming. There is an increasing number of people collecting the tokens or purchasing them as investments. But when buying NFT, you’ll want to pay attention to a few things, most of all security. Read on to find out where and how to buy NFTs, the types of NFTs available and how to stay safe while shopping for them.

How to buy an NFT
Play to earn
What is play to earn? How to make money with NFT games
  • Online sales

Play to earn is a gaming concept that allows players to make money while playing computer games. This business model refers to NFT games. In this article, we’ll show you how to make money playing NFT games and what you need to know to get started. Read on to explore a list of some of the top play-to-earn games.

What is play to earn? How to make money with NFT games
Social media trends
Top 10 social media trends in 2023 you need to know
  • Social media

It’s sometimes hard to keep up with the development of social media. Trends come and go, but some stay to reshape the way we use social media channels. So, what will social media look like in 2023? In this article, we’ll go over the 10 social media trends that’ll have the biggest impact this year. From BeReal to AI: if it’s relevant, it’s on our list.

Top 10 social media trends in 2023 you need to know
Delete Snapchat account
How to delete your Snapchat account
  • Social media

Snapchat’s recipe for success is that images and videos that have been sent are automatically deleted immediately after they have been viewed. However, many people will eventually want to delete their Snapchat account completely. There are several possible reasons for this – the question of data protection could be one. However, this function is not available on the app, you have to go elsewhere...

How to delete your Snapchat account
Deleting a Telegram account
Deleting a Telegram account
  • Social media

Deleting a Telegram account is almost as easy as making one. We explain why people are making the move away from Telegram, how to completely delete your account, and what happens after you’re done. You should be aware that you can’t recover a deleted telegram account. Keep reading for a step-by-step guide including screenshots.

Deleting a Telegram account

Online marketing

The IONOS Guide to Online Marketing: tips and expertise for all

There are many options and strategies for marketing content, products, and services online. In addition to traditional outlets (like banners or videos), e-commerce also lends itself particularly well to generating customer attention: methods like search engine, affiliate, and social media marketing are all part and parcel of a good online marketing mix. In our guide on the topic, we’ve compiled important information on the basics of online marketing and have also included plenty of expert-level tips.

Who should use our Online Marketing Guide?

From beginners to experienced professionals, this guide offers individuals of all competency levels relevant tips for successful online marketing. And online marketing basics are just as much a part of this guide as expert-level topics (‘Cloaking–an SEO blackout’ or ‘Canvas fingerprinting–web tracking without Cookies’). Readers looking to set up e-commerce platforms or become online marketers stand to gain a lot with this content. Small and midsized companies aiming to enter the online market or expand their marketing skills will also find useful resources here (e.g. ‘Creating a business plan for your online store’, ‘8 tips for successful online store marketing’, or ‘Successful social media marketing’).

How the guide is structured

The articles are divided into four different subcategories. Under ‘Online sales’, you’ll find texts on how to construct and operate an online shop. In addition to the fundamentals of online marketing, there’s a lot of information on how to upgrade your web store located in this section. The subcategory, ‘Social media’ provides tips on how to win over customers and create campaigns within today’s conventional social media networks. Here, you can find out how to execute different strategies in varying levels of complexity. Under the keyword, ‘Social media marketing’, there are articles on search engine optimization (SEO), search engine advertising (SEA) as well as useful online marketing tips for relevant tools and techniques. The fourth and final subcategory, ‘Web analytics’, covers different approaches and tools for gathering data on visitor behavior and how to create web statistics (e.g. with Google Analytics). IONOS’s Online Marketing Guide is a one-stop shop for clear and comprehensive information on online business and online marketing.