SEO guide for small businesses

The ultimate SEO guide for small businesses

 

For small businesses, SEO is about getting as many of the users, who are the most likely to buy their products and services, off the unpaid results of search engines like Google and into their website or store. This is also a key objective for larger businesses, but their...

 

What is dropshipping?

What is dropshipping?

 

Dropshipping is an e-commerce business model that allows an online shop to sell items without having to stock or ship them itself. Instead, deliveries are made via a wholesaler or directly via the manufacturer. In this article, we will go over how this type of collaboration comes...

 

Promote your website

Promoting your website: crash course for beginners

 

There are well over one billion websites worldwide. If you’re a newcomer and want to improve your online presence, you need a well-thought-out strategy and a lot of patience. But solid online marketing efforts can give a website the desired reach. From SEM, to display, to mobile:...

 

Inserting Excel into Word

Inserting Excel into Word

Want to learn how to insert an Excel table into Word and aren’t sure how to proceed? We’ll explain how to insert an Excel file into Word. The easiest way is to use the copy and paste commands. But if you want to edit the data later, it’s better to link the Excel spreadsheet in Word. You can do this quickly and easily with our simple step-by-step guide.

What is an influencer?

What is an influencer? Definitions and examples

Influencers have a large reach and a direct effect on their followers. They can influence the opinions of their followers and change their consumption habits. That’s why businesses are increasingly turning to influencer marketing. Keep reading to find out more about how you can use influencers to promote your products and brands to the public.

Excel: MATCH Function

Excel: The MATCH Function Explained

To work with large data sets, long tables, and large arrays, Excel offers several features. These facilitate navigation through the mass of values and data. For instance, to quickly find the right cell, you can use MATCH in Excel. The function searches for a value and then specifies the position of the cell. How does it work?

SEO guide for small businesses

The ultimate SEO guide for small businesses

For small businesses, SEO is about getting as many of the users, who are the most likely to buy their products and services, off the unpaid results of search engines like Google and into their website or store. This is also a key objective for larger businesses, but their starting point and key areas of focus often differ greatly from the SEO tactics that work best for small businesses. That is...

Trolling

Trolling: How to take action against online bullies

Abstruse theories about epidemics and politicians or personal insults against individuals: online things can quickly turn hurtful. Some users deliberately engage in what is known as trolling. Read on to find out what the goals of online bullies are, how you can recognize a genuine troll, and how to deal with hate speech correctly.

Doomscrolling

Doomscrolling: in the grip of bad news

Every click reveals a piece of bad news. At least that’s what it feels like ever since coronavirus emerged (if not long before). But are things really as bad as our social media news feeds like us to believe? It’s easy to fall victim of doomscrolling. Find out what’s behind it and how you can protect yourself from it.

Register your business on Google

Register your business on Google: step-by-step tutorial

For local entrepreneurs and business owners, a Google business registration has become an indispensable marketing tool. But you don’t need to be an expert to take advantage of Google My Business. We’ve summarized the steps to register your business on Google My Business. Read on to find out how to get the most out of the platform.

YouTube banner image

Creating a YouTube banner image: Dimensions, uploading instructions, and design tips

You have to make sure that you use the right dimensions for YouTube banner photos when you make your YouTube banner image. There are standard guidelines for this and we will explain them to you in simple and clear terms in this post. You will also read about what you should keep in mind when dealing with text like your YouTube channel name and what makes for a successful YouTube banner.

Facebook: Image sizes

Facebook image sizes explained

Facebook image sizes are an important issue for businesses. Today, a professional, customizable appearance on social media is part of a corporate image. But if you want to generate attention and interaction, you also have to offer high-quality content. This includes optimal image sizes and formats that turn your Facebook page into an engaging business card.

Online marketing

The IONOS Guide to Online Marketing: tips and expertise for all

There are many options and strategies for marketing content, products, and services online. In addition to traditional outlets (like banners or videos), e-commerce also lends itself particularly well to generating customer attention: methods like search engine, affiliate, and social media marketing are all part and parcel of a good online marketing mix. In our guide on the topic, we’ve compiled important information on the basics of online marketing and have also included plenty of expert-level tips.

Who should use our Online Marketing Guide?

From beginners to experienced professionals, this guide offers individuals of all competency levels relevant tips for successful online marketing. And online marketing basics are just as much a part of this guide as expert-level topics (‘Cloaking–an SEO blackout’ or ‘Canvas fingerprinting–web tracking without Cookies’). Readers looking to set up e-commerce platforms or become online marketers stand to gain a lot with this content. Small and midsized companies aiming to enter the online market or expand their marketing skills will also find useful resources here (e.g. ‘Creating a business plan for your online store’, ‘8 tips for successful online store marketing’, or ‘Successful social media marketing’).

How the guide is structured

The articles are divided into four different subcategories. Under ‘Online sales’, you’ll find texts on how to construct and operate an online shop. In addition to the fundamentals of online marketing, there’s a lot of information on how to upgrade your web store located in this section. The subcategory, ‘Social media’ provides tips on how to win over customers and create campaigns within today’s conventional social media networks. Here, you can find out how to execute different strategies in varying levels of complexity. Under the keyword, ‘Social media marketing’, there are articles on search engine optimization (SEO), search engine advertising (SEA) as well as useful online marketing tips for relevant tools and techniques. The fourth and final subcategory, ‘Web analytics’, covers different approaches and tools for gathering data on visitor behavior and how to create web statistics (e.g. with Google Analytics). IONOS’s Online Marketing Guide is a one-stop shop for clear and comprehensive information on online business and online marketing. 


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