Zoom fatigue

Zoom fatigue: how to avoid getting tired during video conferences

 

The number of people working from home has increased rapidly since the start of the coronavirus pandemic and so has, of course, the number of online meetings. Video conferencing is an indispensable tool in working remotely, but also comes with drawbacks. Video calls quickly...

 

What is Instagram Reels?

Instagram Reels: video clips a la TikTok

 

Instagram Reels is Instagram’s new video feature. Much like Chinese app TikTok, Reels lets users create and share short video clips with added background music. But what exactly is Instagram Reels and what are the differences to TikTok? We’ll show you what the new feature can do....

 

Tips for legal certainty for your online store

How to make your online store legally watertight

In recent years, many online stores found themselves receiving warnings due to not properly adhering to website legalities. Given the growing number of online businesses, it’s not surprising that companies are now springing up, which specialize in identifying legal violations and then fining the operator. Therefore, it’s all the more important to understand the legal basics of your web store to...

TikTok Advertising

TikTok Ads: how to advertise on the TikTok video-sharing network

TikTok is an emerging social video-sharing network that allows private and business users to post personal photos and videos, and place ads. Millennials are the main target audience of TikTok Ads. Thus, advertising on the social media app can be a great way to target this specific audience compared to placing simple banner ads on traditional websites.

How to change language in Microsoft Word

How to change the language in Word

How do you change the language in Microsoft Word? You can set different languages for the user interface and the spell check in Microsoft Word regardless of the language of your Windows operating system. This is especially useful when working with documents in other languages. In this article, you’ll learn how to change the display and editing language in Word.

Recover unsaved PowerPoint

Recover an unsaved PowerPoint– here’s how to do it

Creating a PowerPoint presentation usually comes with lots of hard work. That’s why it’s all the more frustrating when the presentation you’ve been working on wasn’t saved properly. But how do you recover an unsaved PowerPoint? There are various ways to save your presentation in just a few clicks. We’ll show you how to recover a lost or deleted PowerPoint file.

Excel: Find and replace

Excel: Find and Replace – made simple

Microsoft’s favorite spreadsheet software offers a plethora of useful features and tools. Among the most important commands are “Find” and “Replace.” We’ll show you how they work step-by-step. In addition, this article offers tips and tricks to search for unknown values using placeholders.

How to turn on spell check in Word

How to turn spell check on and off in Word

In this guide, you’ll learn how to turn spell check on and off in Word. If you want to check your spelling in Word, you can set the application to automatically display misspelled words and grammatical errors. Word can also suggest corrections, which you can accept or ignore. You can show or hide these highlighted errors at any time.

Word won’t open

Word won’t open – now what?

When there’s a problem with a program, you’re probably used to seeing an error message, which in turn kick starts the troubleshooting process. But what should you do if Word won’t open and doesn’t even display an error message? This is a common problem in Word 2013 and 2016 on Windows 10, but also in other versions of Windows and Word. Here are four solutions that can help you find out why Word...

How to move columns and rows in Excel

Moving columns and rows in Excel – a step-by-step guide

Moving columns and rows in your Excel spreadsheet is effortless when you use the drag-and-drop function or keyboard shortcuts. In this guide, we’ll show you how to move columns or rows in Excel or cut and paste them into a different location. That way, you can transfer values in Excel without worrying about formula errors or formatting problems.

Online marketing

The IONOS Guide to Online Marketing: tips and expertise for all

There are many options and strategies for marketing content, products, and services online. In addition to traditional outlets (like banners or videos), e-commerce also lends itself particularly well to generating customer attention: methods like search engine, affiliate, and social media marketing are all part and parcel of a good online marketing mix. In our guide on the topic, we’ve compiled important information on the basics of online marketing and have also included plenty of expert-level tips.

Who should use our Online Marketing Guide?

From beginners to experienced professionals, this guide offers individuals of all competency levels relevant tips for successful online marketing. And online marketing basics are just as much a part of this guide as expert-level topics (‘Cloaking–an SEO blackout’ or ‘Canvas fingerprinting–web tracking without Cookies’). Readers looking to set up e-commerce platforms or become online marketers stand to gain a lot with this content. Small and midsized companies aiming to enter the online market or expand their marketing skills will also find useful resources here (e.g. ‘Creating a business plan for your online store’, ‘8 tips for successful online store marketing’, or ‘Successful social media marketing’).

How the guide is structured

The articles are divided into four different subcategories. Under ‘Online sales’, you’ll find texts on how to construct and operate an online shop. In addition to the fundamentals of online marketing, there’s a lot of information on how to upgrade your web store located in this section. The subcategory, ‘Social media’ provides tips on how to win over customers and create campaigns within today’s conventional social media networks. Here, you can find out how to execute different strategies in varying levels of complexity. Under the keyword, ‘Social media marketing’, there are articles on search engine optimization (SEO), search engine advertising (SEA) as well as useful online marketing tips for relevant tools and techniques. The fourth and final subcategory, ‘Web analytics’, covers different approaches and tools for gathering data on visitor behavior and how to create web statistics (e.g. with Google Analytics). IONOS’s Online Marketing Guide is a one-stop shop for clear and comprehensive information on online business and online marketing. 


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