What are Excel formulas? An explanation and overview

What are Excel formulas? An explanation and overview

  • Online sales

Excel can be used to create a variety of tables for task planning, diagrams and presentations. With the help of various Excel formulas, you can perform calculations automatically and in a short amount of time. Excel offers everything you need, from simple basic calculations to complex formulas. Find out how to create Excel formulas here.

What are Excel formulas? An explanation and overview
How does Snapchat advertising work?

How does Snapchat advertising work?

  • Social media

If you want to advertise on Snapchat, you can use various advertising formats, such as Snap Ads or filters. But how does Snap advertising work and how much do the different types of advertising cost? How are the advertising formats created? And is it worth the effort for your company? Find the answers to all these questions here.

How does Snapchat advertising work?
How to optimize your website with AI SEOAndrii OrlovShutterstock

How to optimize your website with AI SEO

  • Search engine marketing

AI SEO is a type of search engine optimization that uses AI-based tools. These tools make use of the strengths of artificial intelligence and help website operators optimize their sites for Google and other search engines. Which areas can AI SEO give the most support in? And which AI SEO tools are worth taking a look at? Let’s find out.

How to optimize your website with AI SEO
How to do a digital detox with these 6 tips

How to do a digital detox with these 6 tips

  • Online sales

Constantly checking your smartphone and being available around the clock can lead to stress and even cause serious illness. Carrying out a digital detox is a good way to be more mindful and conscious of your media consumption. In this article, you can learn about the meaning of a digital detox and simple methods that can help you have a successful digital detox.

How to do a digital detox with these 6 tips
What does Google know about me?

What does Google know about me?

  • Search engine marketing

Hey Google, what do you know about me? Because billions of people use YouTube, Gmail, Google Maps, and Search every day, the answer is “quite a lot”. Google collects and analyses tons of user data to hone their adverts. But what exactly does Google know about you, specifically? This simple guide will give you some idea of how much personal data Google has on you.

What does Google know about me?
How to sell vintage clothing online

How to sell vintage clothing online

  • Online sales

Vintage clothing can be found in many places. You can find wonderful pieces of fashion’s past at flea markets, thrift stores and even in your own closet. However, making money selling vintage treasures is not as simple as it seems. The clothes need to be presented, stored, and marketed correctly. In this article, we’ll look at how to succeed in selling vintage clothing online.

Page-title: Vintage…

How to sell vintage clothing online
QLED vs. OLED: Which type of TV is better?Erik Isakson/Blend ImagesShutterstock

QLED vs. OLED: Which type of TV is better?

  • Online sales

When designing your home theater or furnishing your home office, the question of QLED or OLED will probably arise. Both technologies are in the upper league of screens and TVs, offering the best resolution, color intensity and contrast richness. In our article, we’ll discuss how QLED and OLED differ from each other and compare their advantages and disadvantages.

QLED vs. OLED: Which type of TV is better?
How to sell furniture onlineG-Stock StudioShutterstock

How to sell furniture online

  • Online sales

Handmade tables or bespoke seats? Being successful in the furniture business requires differentiating yourself from the big furniture stores. In our article, we’ll talk about how to stand out from the crowd, which markets and target groups are the most profitable and how to successfully sell your furniture online. We’ll also include valuable tips for choosing the right sales platform.

How to sell furniture online
How to use persuasive communication in advertising

How to use persuasive communication in advertising

  • Online sales

Persuasive communication in advertising and marketing has the power to convince customers to buy or use a certain product or service. In our article, we’ll outline how effective persuasive communication appeals to the needs and interests of customers, and we’ll examine the various techniques used to influence customers.

How to use persuasive communication in advertising
How to save routes on Google MapsWeadShutterstock

How to save routes on Google Maps

  • Online sales

Going for a walk in the mountains or a bike ride on the weekend? If you use map apps such as Google Maps, you can plan one-way journeys or select a route for your way there and back. You can also save your route and share it with others. In this article, we’ll show you how to save routes on Google Maps with different devices.

How to save routes on Google Maps

Online marketing

The IONOS Guide to Online Marketing: tips and expertise for all

There are many options and strategies for marketing content, products, and services online. In addition to traditional outlets (like banners or videos), e-commerce also lends itself particularly well to generating customer attention: methods like search engine, affiliate, and social media marketing are all part and parcel of a good online marketing mix. In our guide on the topic, we’ve compiled important information on the basics of online marketing and have also included plenty of expert-level tips.

Who should use our Online Marketing Guide?

From beginners to experienced professionals, this guide offers individuals of all competency levels relevant tips for successful online marketing. And online marketing basics are just as much a part of this guide as expert-level topics (‘Cloaking–an SEO blackout’ or ‘Canvas fingerprinting–web tracking without Cookies’). Readers looking to set up e-commerce platforms or become online marketers stand to gain a lot with this content. Small and midsized companies aiming to enter the online market or expand their marketing skills will also find useful resources here (e.g. ‘Creating a business plan for your online store’, ‘8 tips for successful online store marketing’, or ‘Successful social media marketing’).

How the guide is structured

The articles are divided into four different subcategories. Under ‘Online sales’, you’ll find texts on how to construct and operate an online shop. In addition to the fundamentals of online marketing, there’s a lot of information on how to upgrade your web store located in this section. The subcategory, ‘Social media’ provides tips on how to win over customers and create campaigns within today’s conventional social media networks. Here, you can find out how to execute different strategies in varying levels of complexity. Under the keyword, ‘Social media marketing’, there are articles on search engine optimization (SEO), search engine advertising (SEA) as well as useful online marketing tips for relevant tools and techniques. The fourth and final subcategory, ‘Web analytics’, covers different approaches and tools for gathering data on visitor behavior and how to create web statistics (e.g. with Google Analytics). IONOS’s Online Marketing Guide is a one-stop shop for clear and comprehensive information on online business and online marketing. 

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