SEO

Amazon keyword tools for better e-commerce rankings
Amazon keyword tools: the best solutions for Amazon keyword research
  • Search engine marketing

If you want to improve the visibility of your products on Amazon, eBay, or your own online shop, keywords are important clues. If you know how users search for particular products online, then you can use this to your advantage and edit the titles, product descriptions, and so on, appropriately. Amazon keyword tools are helpful and play an increasingly important role – and not only for the biggest...

Amazon keyword tools: the best solutions for Amazon keyword research
Explainer Videos: The Best Tools
Create an explainer video: Comparing the best tools
  • Online sales

Whether you want to clarify a problem, make a dull tutorial into something fun, or have your product reach millions of people, creative and funny videos are the way to go. But what exactly is an explainer video, and what should you bear in mind when making one yourself? Here we will show you which tools you can use to create explainer videos yourself.

Create an explainer video: Comparing the best tools
Promote your website
Promoting your website: crash course for beginners
  • Search engine marketing

There are well over one billion websites worldwide. If you’re a newcomer and want to improve your online presence, you need a well-thought-out strategy and a lot of patience. But solid online marketing efforts can give a website the desired reach. From SEM, to display, to mobile: we’ve covered the most important methods for beginners – in a nutshell.

Promoting your website: crash course for beginners
Alternatives to Google
Google alternatives at a glance
  • Search engine marketing

Numerous companies and nonprofit organizations offer web search services beyond the Google algorithm. The competition is usually stuck with an outsider status when it comes to their alternatives to Google but they also present interesting approaches and innovative business models that don’t necessarily rely on the advertising industry. The trend toward anonymous web searches is also starting to...

Google alternatives at a glance
The most important meta tags and their functions
The essential meta tags at a glance
  • Web development

Meta tags are used by website owners to specify metadata in HTML documents. The coded information integrates with web browsers and search engine crawlers to enhance the searchability of a website. But which meta elements are actually required by user agents to improve processing? And how can you use metadata to boost your website’s ranking in the search results?

The essential meta tags at a glance
Getting your website Christmas-ready
How to give your website a Christmas makeover
  • Web design

Christmas isn’t just a time to put up a tree and decorate your home. During the holiday season, website owners can get creative and upgrade their website design to make their page more festive. That way customers can get into the Christmas spirit too. If you’re looking to make your website more holiday-friendly, read on to explore our practical and creative tips. Only Christmas dinner will be...

How to give your website a Christmas makeover
The most important SEO tools at a glance
10 SEO tools compared
  • Search engine marketing

When you want to run a successful web business there’s no way of getting around Google and search engine optimization or SEO for short. Once a secret marketing practice, there are now plenty of useful SEO tools available to guide beginners in finding and adding keywords and ranking and boosting the performance of their website.

10 SEO tools compared
Google Discover
Google Discover – How to use it for SEO purposes
  • Search engine marketing

You can find Google Discover reports on the Google app on your tablet or smartphone directly under the Google Search function. In this article, we will tell you about Google Discover and its functions in more detail, as well as the differences from and similarities to a normal Google Search, how you can use Google Discover for search engine optimization (SEO), and what websites this is helpful...

Google Discover – How to use it for SEO purposes
Amazon SEO: Simple means to higher sales
Amazon SEO: Improve your Amazon ranking
  • Search engine marketing

Those who want to sell online often can’t avoid going to Amazon with their own online shop. The sales platform is one of the most important e-commerce magnets in the world, which is why good placement in the Amazon search results is highly competitive. Like classic search engine optimization, Amazon SEO has developed into an important success strategy for this reason. If you understand the...

Amazon SEO: Improve your Amazon ranking
Multiple Domain Strategy
Multiple domain strategy for SEO
  • Domain tips

Traditionally, the contents of a website are placed under a single domain. In some cases, it is advantageous to distribute web content across multiple domains. The most important thing here is the right strategy, otherwise you risk issues when the content is ranked. In this article, we explain in which cases it makes sense to use a multiple domain strategy and what needs to be considered.

Multiple domain strategy for SEO