SEO

How to optimize your website with AI SEOAndrii OrlovShutterstock

How to optimize your website with AI SEO

  • Search engine marketing

AI SEO is a type of search engine optimization that uses AI-based tools. These tools make use of the strengths of artificial intelligence and help website operators optimize their sites for Google and other search engines. Which areas can AI SEO give the most support in? And which AI SEO tools are worth taking a look at? Let’s find out.

How to use a multiple domain strategy for SEOalice-photoShutterstock

How to use a multiple domain strategy for SEO

  • Domain tips

Traditionally, the contents of a website are placed under a single domain. In some cases, it is advantageous to distribute web content across multiple domains. But can a website have multiple domains at all and what are the benefits of having multiple domains? We clarify these questions and show you when using a multi domain strategy makes sense.

What role does SEO play in domain name selection?

What role does SEO play in domain name selection?

  • Domain tips

For a site to position well in the search results, there are many technical, strategic, and content-related requirements that need to be fulfilled. Is the domain name a factor? Is there such as thing as the perfect SEO domain? The domain name is important for SEO, but how do you find an address that fits your website and at the same time works from an SEO point of view?

What does Google know about me?

What does Google know about me?

  • Search engine marketing

Hey Google, what do you know about me? Because billions of people use YouTube, Gmail, Google Maps, and Search every day, the answer is “quite a lot”. Google collects and analyses tons of user data to hone their adverts. But what exactly does Google know about you, specifically? This simple guide will give you some idea of how much personal data Google has on you.

How to write an effective meta descriptionvectorfusionartShutterstock

How to write an effective meta description

  • Search engine marketing

A meta description provides information about the content of a webpage and plays an important role in the overall visibility of a webpage. In this article, we’ll go over why meta descriptions are important for navigating online content and how to write one. At the end of the article, we’ll also take a look at three tools that can help you to write effective meta descriptions.

Promoting your website: crash course for beginners

Promoting your website: crash course for beginners

  • Search engine marketing

There are well over one billion websites worldwide. If you’re a newcomer and want to improve your online presence, you need a well-thought-out strategy and a lot of patience. But solid online marketing efforts can give a website the desired reach. From SEM, to display, to mobile: we’ve covered the most important methods for beginners – in a nutshell.

Graphical User Interface

Graphical User Interface

  • Web design

User interface is one of the most important keywords in modern web design and software development. Graphical user interfaces are currently relevant for both disciplines. Besides these, there are also numerous other interfaces — ranging from voice user interfaces to brain-computer interfaces. These interfaces enable interactions to take place between man and machine. Here, we provide an overview…

Footer

Footer

  • Website creation

The website footer is the visual end point of a website. A footer summarizes important and legally relevant information in the form of links. Where the content is well-considered, a footer seriously enhances the usability of a website, fosters user loyalty, and boosts a site’s SEO status. So, what information should be included in a footer?

Sitemaps

Sitemaps

  • Website creation

Sitemaps belong to the standard features of a website, but they seem to be gradually disappearing from the World Wide Web. Some online presences hide the navigation file or even forgo it completely. We explain why search engines like Google still give sitemaps a lot of attention, how important sitemaps are for SEO as a result, and how you can create sitemaps yourself – manually or with a sitemap…

Information Architecture

Information Architecture

  • Website creation

Information architecture is an important component of web design. With a well thought out concept that emphasizes user-friendliness and solid but flexible structuring, it optimizes the usability and user experience of a website. It also provides the foundation for search engine optimization.

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