SEO

Image: Google Tag Manager: the hub for your tracking and testing snippetsDavid ArtsShut­ter­stock

Google Tag Manager: the hub for your tracking and testing snippets

Tools for recording and analyzing user behavior are part of everyday life for website operators. Yet the more codes you need to embed and keep track of, the more difficult and time-intensive the task becomes. How can you keep track of every­thing? The Google Tag Manager offers the…

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Image: Google PageSpeed Insights: how fast is your site?NicoEl­Ni­noShut­ter­stock

Google PageSpeed Insights: how fast is your site?

Google PageSpeed Insights analyzes the speed of websites on both desktop and mobile devices (when available). In addition, PageSpeed Insights provides in­for­ma­tion on existing problems and potential solutions in terms of loading speed. This article will tell you about how it is…

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Image: Search indexing content online: Functionality and optimizationvec­tor­fu­sion­artShut­ter­stock

Search indexing content online: Func­tion­al­i­ty and op­ti­miza­tion

Search indexing is carried out by Internet crawlers which analyze online content. Naturally, website operators want their website’s content to be listed ac­cu­rate­ly on Google and other search engines so Internet users can be directed to their websites. Keep reading to find out…

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Image: Magentogpointstu­dioShut­ter­stock

Magento

Many con­tem­po­rary content man­age­ment systems such as WordPress and TYPO3 can be used to design and program web stores with the help of plugins. But depending on the CMS, plugins can be pretty in­con­ve­nient to manage, making them a poor choice for larger projects. Some content…

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Image: Backlink building: how to generate strong backlinksElnurshut­ter­stock

Backlink building: how to generate strong backlinks

Building backlinks is a part of search engine op­ti­miza­tion. Google rates links leading to a site as rec­om­men­da­tions and thus as an in­di­ca­tion of their relevance to users. In addition to quantity, the quality of backlinks is included in this eval­u­a­tion. Our article reveals how to…

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Image: Google Search Console for beginnersElnurShut­ter­stock

Google Search Console for beginners

Google provides web de­vel­op­ers with many free tools, but hardly any are as versatile and valuable to the SEO sector as the Google Search Console. Using the free analyzer tool, de­vel­op­ers can take their website’s settings and technical op­ti­miza­tions into their own hands, gain…

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Image: Promoting your website: crash course for beginnersG-Stock StudioShut­ter­stock

Promoting your website: crash course for beginners

There are well over one billion websites worldwide. If you’re a newcomer and want to improve your online presence, you need a well-thought-out strategy and a lot of patience. But solid online marketing efforts can give a website the desired reach. From SEM, to display, to mobile:…

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Image: Google ranking factorsCreativa ImagesShut­ter­stock

Google ranking factors

Google is ac­count­able for over 80% of search engine searches in the USA, making it by far the most popular search engine. It’s therefore of the utmost im­por­tance for owners of com­mer­cial internet projects to have their website ranking as highly as possible in the search results.…

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Image: What is .com?meta­mor­worksshut­ter­stock

What is .com?

Web addresses with the .com domain extension are the most widely used on the internet – by far. But what is the meaning of .com, and how long has this popular top-level domain been around? Find out what .com stands for, why it’s so popular worldwide, and how you can easily…

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Image: How do Google algorithm updates affect website rankings and SEO performance?Rawpixel.comShut­ter­stock

How do Google algorithm updates affect website rankings and SEO per­for­mance?

The search engine giant Google de­ter­mines what can be found on the internet and thus decides the success or failure of a web project. If you want to appear at the top of the results lists, you have to adhere to Google’s guide­lines – and these are regularly changed by algorithm…

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