Google Analytics

Adding Google Analytics to WordPress
How to add Google Analytics to WordPress
  • Blogs

Adding Google Analytics to WordPress helps you to collect useful information about visitors to your website. This way, you can better pin down your target audience and tailor your marketing strategies to them. Here, we’ll show you how you can add Google Analytics to your WordPress website, and what you have to pay attention to in terms of data protection.

How to add Google Analytics to WordPress
Predictive analytics | Definition and examples
Predictive analytics – definition and examples
  • Web analytics

What is predictive analytics? The subsection of big data analysis has similarities to data mining. But what exactly is the difference and how does predictive analysis actually work? We provide the answers on this method of data analysis, show you what it is used for, and what tools there are for using the technique of predictive analytics.

Predictive analytics – definition and examples
Canvas fingerprinting – online tracking without cookies
Canvas fingerprinting: the cookie successor
  • Web analytics

For decades now, cookies have been the principle tool used by web analysts to collect user data. These cookies are used to monitor the performance of websites or ads and to optimize pages for customers. But many users have since caught on to this questionable method of data collection and analysis, now deciding to block these investigative text snippets. But a new method of online tracking is on...

Canvas fingerprinting: the cookie successor
Customer journey: the basics of touch point analyses
Customer journey: turning viewers into paying customers
  • Web analytics

Marketing experts know that individually placed advertisements rarely get customers to carry out desired actions. In order to become a paying customer, consumers need to encounter the product, brand, or company their being advertised to at different locations and at different times. Such touch points are compiled and evaluated from customer journey data. We’ll explain how.

Customer journey: turning viewers into paying customers
Blogging tools: Which programs are really worth it?
Blogging tools: The best work tools for bloggers
  • Blogs

There are lots of tools for bloggers – and anyone who runs a blog can certainly use some good tools. But it’s difficult to decide on the right blogging tools, especially for beginners. In our guide you’ll find an overview of the most popular applications for bloggers with comprehensive explanations of their functions, so that you can start your personal blog right away.

Blogging tools: The best work tools for bloggers
UTM parameters explained
URL tracking using UTM parameters: a simple explanation
  • Web analytics

Google Analytics offers several ways to associate website visits with specific sources. One of these is the UTM parameters that you attach to the links of your campaign and then evaluate in Google Analytics. We explain which UTM parameters are available and how you can create the corresponding query strings.

URL tracking using UTM parameters: a simple explanation
What is data-driven marketing?
Data-driven marketing: from big data to smart data
  • Web analytics

Throughout the internet, users leave behind digital footprints: whether it’s while browsing your favorite sites, taking a look at different products or offers, or even just googling an address. With the help of analyses and algorithms, data-driven marketing makes it possible to connect the dots and find relationships. Marketers are able to extract important information from these findings in order...

Data-driven marketing: from big data to smart data
What are web analytics?
Website optimization: how to use web analytics
  • Web analytics

Which parts of my site are the most effective? How do my customers navigate from A to B? How do visitors find my site, and what makes them leave again? For all these questions and more, web analytics can provide the answers. Web analysis tools such as Google Analytics use sophisticated technology to track all actions on your website and allow you to draw insightful conclusions about your target...

Website optimization: how to use web analytics
The AIDA model: the formula for effective advertising?
What is the AIDA model?
  • Web analytics

The AIDA model has been around for more than one hundred years and illustrates the basic knowledge of advertising research. The schematic representation of the purchasing decision-making process is in four successive phases and is reduced to show the essential steps. Some see this model as too simplified and believe it doesn’t adequately depict modern, multi-layered communication processes. As a...

What is the AIDA model?
What is RankBrain?
RankBrain: the evolution of the Google algorithm
  • Search engine marketing

Google is the search engine of choice for an overwhelming majority of internet users around the world. Around 3 billion user requests are answered each day by the market leader. This is partially thanks to a self-learning AI system known as RankBrain. Normally, Google lays low when it comes to revealing its search algorithms but this time the company has been quite open. We explain how RankBrain...

RankBrain: the evolution of the Google algorithm