To get more followers on Instagram, your content and concept have to be well defined and set in stone. Remember that all entries you post will represent both your company and your brand, so they should be focused on the most distinctive features that set you apart. We recommend that you take the time to decide on a suitable motif or theme. If you’re in doubt about something, it’s best not to post, particularly if there’s no clear reason for doing so. Since Instagram is predominantly focused on photos and videos, it goes without saying that the quality of your images, graphics, and video clips is very important. Unlike selfie-posting celebrities and entertainers, you should aim to make sure your content is uploaded in the highest possible quality (up to 2048 x 2048 pixels). By doing so, you can also avoid using one of the typical Instagram filters, which regular users can spot a mile off.
Like all social media pages you run, your Instagram account should be thought of as a flagship. Choose a suitable user name and a meaningful profile picture to arouse the interest of users and create a brand identity. Provided it fits to what your company offers, it can be worthwhile to make use of a thematic Instagram account topic like food, photography, animals, or fashion for your own account. Specialist profiles that are focused on a specific topic - and stick to it - tend to have the most followers. If you can ensure a harmonious blend of concept and posts, you’ll build up a trust with your fans, leading to more likes, comments, shares, and ultimately more Instagram followers.