The most important SEO tools at a glance
10 SEO tools compared
  • Search engine marketing

When you want to run a successful web business there’s no way of getting around Google and search engine optimization or SEO for short. Once a secret marketing practice, there are now plenty of useful SEO tools available to guide beginners in finding and adding keywords and ranking and boosting the performance of their website.

10 SEO tools compared
Google Shopping Feed
Google Shopping feed: How to set up a successful Google product feed?
  • Search engine marketing

Google Shopping is one of the most successful online sales platforms around. The products advertised are displayed as ads above the search results. Wondering how to set up Google Shopping for your product? Or perhaps what a good Google Shopping Product Feed looks like and how to optimize it? We’ve got the answers here.

Google Shopping feed: How to set up a successful Google product feed?
Search more effectively with Google operators
Advanced web search with Google operators
  • Search engine marketing

Google is the most popular search machine in the Western world and handles billions of search requests daily. What few users know, however, is that Google has a number of specialized commands to help searchers find what they’re looking for as quickly as possible. These operators are entered into the search bar along with keywords or search terms. Website operators can also gain valuable...

Advanced web search with Google operators
The evolution of Google search results: 1998 to present
Google search results: the evolution of the SERPs
  • Search engine marketing

Google has more or less shaped the way that we search for things online. The undisputed market leader among search engines has consistently found new features and functions to simplify and speed up the methods we use to find web pages and information on the internet. Since the foundation of the Google search back in 1998, Larry Page and Sergey Brin’s internet giant has consistently kept things...

Google search results: the evolution of the SERPs
Google Discover
Google Discover – How to use it for SEO purposes
  • Search engine marketing

You can find Google Discover reports on the Google app on your tablet or smartphone directly under the Google Search function. In this article, we will tell you about Google Discover and its functions in more detail, as well as the differences from and similarities to a normal Google Search, how you can use Google Discover for search engine optimization (SEO), and what websites this is helpful...

Google Discover – How to use it for SEO purposes
Amazon SEO: Simple means to higher sales
Amazon SEO: Improve your Amazon ranking
  • Search engine marketing

Those who want to sell online often can’t avoid going to Amazon with their own online shop. The sales platform is one of the most important e-commerce magnets in the world, which is why good placement in the Amazon search results is highly competitive. Like classic search engine optimization, Amazon SEO has developed into an important success strategy for this reason. If you understand the...

Amazon SEO: Improve your Amazon ranking
Amazon keyword tools for better e-commerce rankings
Amazon keyword tools: the best solutions for Amazon keyword research
  • Search engine marketing

If you want to improve the visibility of your products on Amazon, eBay, or your own online shop, keywords are important clues. If you know how users search for particular products online, then you can use this to your advantage and edit the titles, product descriptions, and so on, appropriately. Amazon keyword tools are helpful and play an increasingly important role – and not only for the biggest...

Amazon keyword tools: the best solutions for Amazon keyword research
Beginner tips for Google AdWords campaigns
5 tips for your first Google AdWords campaign
  • Search engine marketing

Starting your first online marketing campaign is a serious challenge. Alongside e-mail marketing and search engine optimization (SEO), display advertising is a key component of any good online marketing plan. When it comes to running your first Google AdWords campaign, you’ll need a great strategy, sensible planning, and expert know-how to give yourself the best possible chance of success. Here’s...

5 tips for your first Google AdWords campaign
AdWords optimization: the best tricks
AdWords optimization – how to perfect your Google AdWords campaign
  • Search engine marketing

The success of a Google AdWords campaign doesn’t rest solely on the size of a budget. There are plenty of tools and tricks to help you achieve promising results with a relatively low click cost, provided you take the time to maintain your campaign regularly. Read on to find out just how you can implement your own AdWords optimization.

AdWords optimization – how to perfect your Google AdWords campaign
Google AdWords alternatives
Google AdWords alternatives: the best platforms for effective SEA
  • Search engine marketing

In order to advertise in search engines, most businesses will use Google AdWords. There can be no denying that both SEA and SEO efforts are always geared towards the market leader Google. However, for a healthy marketing mix it also makes sense to look at some Google AdWords alternatives. The likes of Bing, Amazon, Facebook, and more, offer useful platforms for targeted and effective advertising....

Google AdWords alternatives: the best platforms for effective SEA