From Panda to Penguin: the main Google updates at a glance

It took less than two decades for Google to rise to power. The search engine giant determines what can be found online and decides whether web projects are successful or not. If you want to appear at the top of the search results, you have to abide by Google’s guidelines – even those that are regularly changed and continually tweaked through algorithm updates. Here are the main Google updates of...

Promoting your website: crash course for beginners

There are well over a billion websites worldwide. If you’re a newcomer and want to improve your online presence, you need a strategy and a lot of patience. Marketing offers many approaches to give a website the hoped-for reach. From SEM, to display, to mobile: these are the most important methods for beginners in a nutshell.

Keyword research - part 3: keyword strategy

An exhaustive keyword list alone isn’t enough to deliver any results that you’ll be able to use for an SEO strategy. Insights for onpage optimization can only first be derived if the search terms have been both quantitatively and qualitatively evaluated and prioritized according to their relevance for the project you’re optimizing. In part three of our series, we show you how to develop such a...

Keyword research – part 1: first steps

The world of search engine optimization revolves around keywords. Website operators looking to optimize their project for major search engines must find out how to get their search terms on the coveted top spots in the search engine results pages. To put it another way, on-page optimization can’t take place without first conducting keyword research. In the first part of our series, we introduce...

The most important Google SEO Tools at a glance

If you want to draw lots of visitors to your website, you first have to understand their online behavior. Ask questions such as: who are they? Where are they from? What are they searching for? And will they find the answer on my site? By using different Google SEO tools you can analyze these parameters and adjust your website accordingly.

The most important SEO plugins for your browser

Before a website can be fully optimized for search engines, website operators must first see which areas have room for improvement. Analysis and evaluation of link profiles, meta tags, PageRank and many other factors is part of everyday life for SEO specialists. With the help of a variety of SEO tools, you can save yourself a lot of time and stress in SEO. Many of the best tools come as practical...

Content counts: creating a content strategy in 8 steps

There’s more to expanding your online business than just increasing sales. Using content marketing, a business can inform, entertain, and reach out to potential customers in order to win their trust. It’s therefore important to create strong content with valuable information, tailored specifically for your target group. But this kind of content doesn’t just appear overnight. If you want long-term...

5 tips for your first Google AdWords campaign

Starting your first online marketing campaign is a serious challenge. Alongside e-mail marketing and search engine optimization (SEO), display advertising is a key component of any good online marketing plan. When it comes to running your first Google AdWords campaign, you’ll need a great strategy, sensible planning, and expert know-how to give yourself the best possible chance of success. Here’s...

Google News: submitting and optimizing your website

Google News is the world's most popular news search engine. Submitting your website to Google News can immensely boost the success of your website. Registering for Google News is far from easy and requires careful optimization of your website while following Google News guidelines – but the effort really pays off. The 1&1 guide to Google News will show you how it works and how you can optimize...

Google AdWords alternatives: the best platforms for effective SEA

In order to advertise in search engines, most businesses will use Google AdWords. There can be no denying that both SEA and SEO efforts are always geared towards the market leader Google. However, for a healthy marketing mix it also makes sense to look at some Google AdWords alternatives. The likes of Bing, Amazon, Facebook, and more, offer useful platforms for targeted and effective advertising....

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