What is duplicate content? The term refers to pages or text modules that appear several times on a website or across domains. Duplicate content makes it difficult for search engines to display relevant content to users. Therefore, websites with duplicated content are downranked. Our article reveals how you can avoid and best deal with duplicate content.
Building backlinks is a part of search engine optimization. Google rates links leading to a site as recommendations and thus as an indication of their relevance to users. In addition to quantity, the quality of backlinks is included in this evaluation. Our article reveals how to generate strong backlinks and which mistakes to look out for to avoid being penalized by Google.
Backlinks are links that lead from someone else’s website to your own. The links are important ranking factors that influence the ranking of your website in search engine results. This article reveals how backlinks are structured, what types of backlinks exist and why they’re important for search engine optimization.
Numerous companies and nonprofit organizations offer web search services beyond the Google algorithm. The competition is usually stuck with an outsider status when it comes to their alternatives to Google but they also present interesting approaches and innovative business models that don’t necessarily rely on the advertising industry. The trend toward anonymous web searches is also starting to...
Google has more or less shaped the way that we search for things online. The undisputed market leader among search engines has consistently found new features and functions to simplify and speed up the methods we use to find web pages and information on the internet. Since the foundation of the Google search back in 1998, Larry Page and Sergey Brin’s internet giant has consistently kept things...
Google is the most popular search machine in the Western world and handles billions of search requests daily. What few users know, however, is that Google has a number of specialized commands to help searchers find what they’re looking for as quickly as possible. These operators are entered into the search bar along with keywords or search terms. Website operators can also gain valuable...
If you want to pursue your content marketing strategy in a focused manner from start to finish, it requires perseverance and purposeful work to implement it. From the research to the monitoring, many different people are involved. Countless tasks need to be divided, scheduled, and then completed. Professional content marketing tools can facilitate this work.
Google Easter eggs are small features and games hidden on search result pages and across Google products. They are intended to make the process of discovering them fun. We have put together a small selection of the most popular Google Easter eggs for you and show you how to find and trigger them.
If you are looking to write content that gets top rankings on Google you need to know much more than the cliché phrase ‘Content Is King’. We all know that content is crucial but how do you research a topic, which keywords do you use and what is the best way to write it? In this article you will learn about the most important techniques required for writing SEO content that gets top rankings on...
Google News is the world's most popular news search engine. Submitting your website to Google News can immensely boost the success of your website. Registering for Google News is far from easy and requires careful optimization of your website while following Google News guidelines – but the effort really pays off. This guide to Google News will show you how it works and how you can optimize your...
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