Display Advertising

Programmatic Advertising
Programmatic Advertising: An Efficient Method for Placing Online Ads
  • Online sales

It’s one of the biggest buzzwords in online marketing: programmatic advertising. Companies that seek a more efficient way to acquire new customers via online advertising can achieve a significant increase in efficiency with this form of display advertising. In the USA, programmatic advertising is already the new standard, and it has reached the mainstream in other areas globally as well.

Programmatic Advertising: An Efficient Method for Placing Online Ads
Beginner tips for Google AdWords campaigns
5 tips for your first Google AdWords campaign
  • Search engine marketing

Starting your first online marketing campaign is a serious challenge. Alongside e-mail marketing and search engine optimization (SEO), display advertising is a key component of any good online marketing plan. When it comes to running your first Google AdWords campaign, you’ll need a great strategy, sensible planning, and expert know-how to give yourself the best possible chance of success. Here’s...

5 tips for your first Google AdWords campaign
Promote your website
Promoting your website: crash course for beginners
  • Search engine marketing

There are well over one billion websites worldwide. If you’re a newcomer and want to improve your online presence, you need a well-thought-out strategy and a lot of patience. But solid online marketing efforts can give a website the desired reach. From SEM, to display, to mobile: we’ve covered the most important methods for beginners – in a nutshell.

Promoting your website: crash course for beginners
An introduction to clickbait
What is clickbait?
  • Online sales

‘What you’re about to read in this article has never been discussed before!’ This may not be entirely true, because the topic of clickbaiting is already commonplace in the world of social media. But by using sensational titles and descriptions like we just did, marketers and publishers aim to generate clicks to boost their ad revenue. And for the most part, it works. So how is this tactic so...

What is clickbait?
Performance marketing
Performance marketing: measuring advertising success
  • Online sales

Advertising is a science in itself: self-employed people, entrepreneurs, and experienced advertisers know this. How well it’s received by potential customers can’t always be measured accurately. However, when it comes to online advertising, this problem can be countered with performance marketing. Within this subfield, in which the most diverse strategies are used, from SEO and SEA to newsletter...

Performance marketing: measuring advertising success
Malvertising: what’s behind the cruel scam
Malvertising: how to protect your computer
  • Online sales

Malvertising is a growing problem for webmasters, online marketers and, last but not least, the millions of people who are affected every year. Behind this term is a sneaky method in which advertising banners are used to spread malicious software. No website is safe from this deceit – even well-known websites with millions of visitors have been compromised by these viruses. There are, however,...

Malvertising: how to protect your computer
Adblockers’ impact on web development
Adblockers’ impact on web design and web development
  • Web design

Approximately a quarter of all internet users in the United States use adblockers in order to circumvent pop-ups or ad banners. And while it may be nice to peruse through your favorite content unhampered by advertising, these extensions cut into the profits of both advertisers as well as those running ads on their brand or company. However, only few seem to be aware of the fact that it’s precisely...

Adblockers’ impact on web design and web development
Native advertising: the right context
Native Advertising
  • Online sales

Unlike classic online ads, native ads are designed to be both context-sensitive and target-group oriented. Native advertising usually takes place in an editorial environment. The ads should fit into the natural content as well as possible. The aim is to create attention through a positive user experience and subsequently achieve brand awareness.

Native Advertising
Ads.txt
Ads.txt: what’s the function of the file?
  • Online sales

Ads.txt is meant to help fight a scam in programmatic buying: the scam of domain spoofing. The underlying concept is as simple as it is efficient: publishers are given more control over who can trade their ad space, and control this via a simple text file. We explain what this file is all about, how you can easily create an ads.txt file yourself, and how you can make sure that it’s working as...

Ads.txt: what’s the function of the file?
Step-by-Step Banner Design
Banner design: how to design your own banners
  • Online sales

Advertising banners are an elementary component of online marketing. Well-designed advertisements invite the viewer to take advantage of your offer. Therefore, well-made graphics can generate attention, clicks, and ultimately sales. However, many things can go wrong when it comes to banner design. We explain to you in a step-by-step guide what constitutes good banner advertising and which mistakes...

Banner design: how to design your own banners