SEA

What is conversion rate optimization?

What is Conversion Rate Optimization (CRO)?

Successful SEO measures help land you a spot in the top ranking positions of the search engine results pages (SERPS) and increase the influx of visitors to your site. But what happens when only a few visitors are actually buying your products or subscribing to your newsletters? Despite good traffic, the web project still isn’t as successful as it could be. The practical and effective solution to...

Performance marketing

Performance marketing: measuring advertising success

Advertising is a science in itself: self-employed people, entrepreneurs, and experienced advertisers know this. How well it’s received by potential customers can’t always be measured accurately. However, when it comes to online advertising, this problem can be countered with performance marketing. Within this subfield, in which the most diverse strategies are used, from SEO and SEA to newsletter...

Promote your website

Promoting your website: crash course for beginners

There are well over a billion websites worldwide. If you’re a newcomer and want to improve your online presence, you need a strategy and a lot of patience. Marketing offers many approaches to give a website the hoped-for reach. From SEM, to display, to mobile: these are the most important methods for beginners in a nutshell.

Google AdWords alternatives

Google AdWords alternatives: the best platforms for effective SEA

In order to advertise in search engines, most businesses will use Google AdWords. There can be no denying that both SEA and SEO efforts are always geared towards the market leader Google. However, for a healthy marketing mix it also makes sense to look at some Google AdWords alternatives. The likes of Bing, Amazon, Facebook, and more, offer useful platforms for targeted and effective advertising....

Optimize your online store: SEO for Google

Optimize your online store: improve your Google ranking with SEO

With a little search engine optimization (SEO), online retailers can greatly increase their reach —optimizing your online store for Google really makes sense. Many online retailers offer construction kits that you can use to set up your online store according to SEO criteria. By adhering to these guidelines your online store will be listed higher in the Google search results in no time.

Keyword strategy

Keyword research - part 3: keyword strategy

An exhaustive keyword list alone isn’t enough to deliver any results that you’ll be able to use for an SEO strategy. Insights for onpage optimization can only first be derived if the search terms have been both quantitatively and qualitatively evaluated and prioritized according to their relevance for the project you’re optimizing. In part three of our series, we show you how to develop such a...

What is Google AdWords?

What is Google AdWords?

Google AdWords is the most popular advertising platform for search engine displays. It also offers a portal to advertising space on various third-party sites through the Google Display Network. But how does Google AdWords actually work? How much does Google AdWords cost? And how can Google AdWords help you?

What is search engine advertising (SEA)?

What is SEA? The basics of search engine advertising

With search engine advertising (SEA), you can embed links to your website in the exact place that internet users search for products and services like yours. How does SEA work? And how much does it cost to advertise with a search engine? Discover everything you need to know about SEA, including the Google AdWords’ bidding process, and to what extent SEA can help you achieve your business goals.

Beginner tips for Google AdWords campaigns

5 tips for your first Google AdWords campaign

Starting your first online marketing campaign is a serious challenge. Alongside e-mail marketing and search engine optimization (SEO), display advertising is a key component of any good online marketing plan. When it comes to running your first Google AdWords campaign, you’ll need a great strategy, sensible planning, and expert know-how to give yourself the best possible chance of success. Here’s...


Wait! We’ve got something for you!
Have a look at our great prices for different domain extensions.


Enter the web address of your choice in the search bar to check its availability.
.club
$1/1st year
then $15/year
.com
$1/1st year
then $15/year
.info
$1/1st year
then $20/year
.me
$1/1st year
then $20/year