Target Groups

Empathy Map
Empathy Map: The Quick Way to Understanding Customers
  • Online sales

How do companies get a clear idea of the needs of their target group? The empathy map is a simple way to quickly obtain a good impression of the real problems of potential and existing customers, provided that you use the method in a team that has a degree of sensitivity. We present the empathy map with a definition and example.

Empathy Map: The Quick Way to Understanding Customers
Getting your website Christmas-ready
How to give your website a Christmas makeover
  • Web design

Christmas isn’t just a time to put up a tree and decorate your home. During the holiday season, website owners can get creative and upgrade their website design to make their page more festive. That way customers can get into the Christmas spirit too. If you’re looking to make your website more holiday-friendly, read on to explore our practical and creative tips. Only Christmas dinner will be...

How to give your website a Christmas makeover
Gender marketing: definition and implementation
What is gender marketing?
  • Online sales

What makes men and women tick? As we know, it’s not always the same thing. Advertisers have long been aware of the fact that gender marketing has become a central aspect of the image of many businesses but how does it work in practice? In this guide, we demonstrate how entrepreneurs and advertisers can benefit from using gender-based marketing in your promotion strategy.

What is gender marketing?
How viral marketing works
Viral marketing: digital word of mouth
  • Online sales

Targeted and intelligent advertising is the key to a company’s success – online as well as offline. In the ideal case, your own messages and content are so good that they will spread quickly, like a virus. Sometimes when advertising messages run under their own momentum, problems such as chaotic situations and reputation damage occur. But if you practice viral marketing correctly, you have the...

Viral marketing: digital word of mouth
MailChimp alternatives
The best alternatives to MailChimp
  • Technical matters

If you plan to send newsletters, you’ll stumble across MailChimp sooner or later. But even though this option might seem like the king of the jungle, there are many alternatives. These competitors provide interesting opportunities for experts as well as beginners, and prices range from free to up to over $5,000 per month. So that you don’t lose sight of things, we’ll introduce the top 7 MailChimp...

The best alternatives to MailChimp
How to sell online
How to sell online: steps to successful sales on the Internet
  • Online sales

Selling products online expands your sales potential almost exponentially. Full-time entrepreneurs aren’t the only ones who can make a living selling products. Seniors, students, or anyone who has left work can enter the online business world and make a profit. After all, established brands such as Amazon would not be possible without e-commerce.

How to sell online: steps to successful sales on the Internet
User experience design: what developers should know
User experience design – for the perfect user experience
  • Web design

User experience design is becoming more and more important among web designers and software developers: a good user experience (UX) is now the goal as well as the standard for serious websites and software. But what exactly is UX design? It is often difficult to define due to the many related terms, such as user interface (UI). Read everything you need to know about user experience design and get...

User experience design – for the perfect user experience
CSS coding made easy
CSS Tutorial: An introduction to Cascading Style Sheets
  • Web design

Without CSS, websites would just be a collection of text elements separated by headlines and paragraphs. Only the ability to format HTML using cascading style sheets make the internet what it is today: a colorful mix of customized online presences, from the ambitious home hobby page to the award-winning design website. Our CSS tutorial walks you through the secrets of the stylesheet language with...

CSS Tutorial: An introduction to Cascading Style Sheets
The double opt in process
E-Mail marketing basics: the double opt in process
  • Technical matters

An inbox full of spam is enough to grind anyone’s gears. Too many marketers try to worm their way into the inboxes of potential customers without seeking permission. This is technically allowed in the US, but only until the recipient explicitly opts out. To ensure you don’t drive any customers away or ruin your company’s reputation by sending undesired newsletters, you should look into the double...

E-Mail marketing basics: the double opt in process
Create your own app | Android and iOs app development
Create your own app – part one: the planning phase
  • Web development

Mobile apps offer us information, entertainment as well as many other purposes and are a part of everyday life for smartphone and tablet users. If you also have an interesting idea for an application, you shouldn’t shy away from creating it: developing an app for iOS or Android isn’t all about programming, there’s much more to it than that. In our series on creating your own app, we’ll take you...

Create your own app – part one: the planning phase