Target Groups

Instagram Story erstellen
How to create an Instagram Story
  • Social media

Instagram Stories automatically disappear after 24 hours, making them perfect for sharing announcements, advertisements, and other time-sensitive content with your followers. By regularly creating Instagram Stories with interesting content, you can increase your followers and grow your business. Keep reading to find out how to create an Instagram Story.

How to create an Instagram Story
Instagram Shopping
How to set up an Instagram store with Instagram Shopping
  • Social media

Instagram Shopping is a feature of the popular imaging app that lets you sell products and collections directly from within the app. To do this, simply add product names, prices, and corresponding store links to your photos and turn Instagram into your personal point-of-sale. We explain how to set up an Instagram store and what to look for when getting started.

How to set up an Instagram store with Instagram Shopping
Instagram for businesses: Instagram ads
Advertising on Instagram
  • Social media

When it comes to increasing brand awareness, Instagram is an invaluable tool for businesses. Besides making use of the platform’s regular functions, there are many interesting advertising options. As well as being able to make photo, video, and carousel ads, businesses can promote posts already published to their feed. Creating Instagram ads follows the same structure as with Facebook. If you’ve...

Advertising on Instagram
How to get more Instagram followers
How to get Instagram followers – our top tips
  • Social media

Facebook’s subsidiary Instagram is growing in interest for companies. Considering it now has over 500 million registered users worldwide, it’s not hard to see why. Instagram gives the general public a unique look into the lives of their favorite celebrities: you too can offer users a chance to get closer to your business, by uploading original photos, graphics, and video clips. So how do you get...

How to get Instagram followers – our top tips
What is influencer marketing?
Influencer marketing: finding authentic brand ambassadors
  • Social media

Some are presenting beauty products on YouTube, others are sharing health tips on Instagram: (video) bloggers are the biggest new opinion makers online and have a huge influence over their fans and followers. The fact that their posts often feature links to shops and brands is no coincidence. Companies use influencers with a strong online presence to promote their brand or products to a built in...

Influencer marketing: finding authentic brand ambassadors
E-mail marketing trends
9 email marketing trends for 2023
  • E-mail marketing

To ensure that your newsletter campaigns continue to be effective in the future, you shouldn’t miss out on these email marketing trends in 2023. There are even more automation possibilities, new design options and stricter data protection. In our article on this year’s newsletter email trends, we explain what you should look for in your future strategies and how you can enhance your email...

9 email marketing trends for 2023
Creating a logo: tips and helpful software
Create your own logo: tips for logo design
  • Web design

A logo serves as a figurehead for a company or a brand: it symbolizes the corporate identity and leads the target group to create a positive association between image and brand. As a result, every brand and every company should have a suitable logo. When creating your own logo, previous experience in image editing is not necessary – although it is very helpful when turning your concept into your...

Create your own logo: tips for logo design
YouTube alternatives: an overview of the best portals
The 10 best YouTube alternatives at a glance
  • Social media

YouTube has revolutionized the Internet: since it was founded, it has been inundated with video content and more than two billion users have been recorded. No other alternative has come close to this impressive number. But what are the other video portals are available and what do they have to offer? Here are the 10 best YouTube alternatives at a glance.

The 10 best YouTube alternatives at a glance
Lead nurturing: from contact to customer
Lead nurturing
  • Online sales

Contact is established with the potential customer. What now? It would be a big mistake to hand this lead over to the sales department, because those interested are not ready for concrete offers so early on. This is where lead nurturing comes into play: maintaining contacts and further qualifying leads with precisely tailored content

Lead nurturing
Customer loyalty programs
Customer loyalty programs for small and large businesses
  • Online sales

No matter the size of your business, a good customer retention strategy will significantly contribute to your success. There are various strategies and programs that you can adopt to create close connections between your company and customers. Keep reading to find out about the various types of customer loyalty programs, including examples.

Customer loyalty programs for small and large businesses