Target Groups

How to use meme marketing in business

How to use meme marketing in business

  • Social media

Memes are an integral part of life on the Internet, especially on social networking sites. These funny pictures with a short text are easy to understand, often say more than many words, and are easily shared. Businesses can also take advantage of this. Find out how meme marketing works and what you should bear in mind if you want to use it.

How to use meme marketing in business
The double opt in process: Introduction and guidelines

The double opt in process: Introduction and guidelines

  • Technical matters

An inbox full of spam is enough to grind anyone’s gears. Too many marketers try to worm their way into the inboxes of potential customers without seeking permission. This is technically allowed in the US, but only until the recipient explicitly opts out. To ensure you don’t drive any customers away or ruin your company’s reputation by sending undesired newsletters, you should look into the double…

The double opt in process: Introduction and guidelines
Personalized newsletters: get closer to your customers

Personalized newsletters: get closer to your customers

  • E-mail marketing

Whether they’re used in the e-commerce or publishing field: newsletters and e-mails offer an excellent way to get in touch with customers and strengthen the bond with them by providing interesting and valuable content. You won’t get very far with mass e-mails and standard newsletters, because the recipient will quickly filter out anything that doesn’t immediately catch their attention. So the…

Personalized newsletters: get closer to your customers
Newsletter subject line: how to make customers curious

Newsletter subject line: how to make customers curious

  • E-mail marketing

E-mail advertising is the ideal supplement to online marketing methods such as SEO or SEA. With the correct newsletter subject line, you can attract the reader’s attention – but it is crucial to choose the right content and text. Here are a few important basic rules for increasing your newsletter’s opening rate and, with that, your conversions.

Newsletter subject line: how to make customers curious
Successful e-mail campaignsRawpixel.comShutterstock

Successful e-mail campaigns

  • E-mail marketing

E-mail campaigns are an important part of e-mail marketing. They are a great way of keeping your customers informed about company news and new products. But not every e-mail campaign is a success. We explain exactly what is meant by an e-mail campaign and the dos and don’ts you should consider so that your e-mails impress those who receive them.

Successful e-mail campaigns
9 email marketing trends for 2023

9 email marketing trends for 2023

  • E-mail marketing

To ensure that your newsletter campaigns continue to be effective in the future, you shouldn’t miss out on these email marketing trends in 2023. There are even more automation possibilities, new design options and stricter data protection. In our article on this year’s newsletter email trends, we explain what you should look for in your future strategies and how you can enhance your email…

9 email marketing trends for 2023
The best alternatives to MailChimpRawpixel.comShutterstock

The best alternatives to MailChimp

  • Technical matters

If you plan to send newsletters, you’ll stumble across MailChimp sooner or later. But even though this option might seem like the king of the jungle, there are many alternatives. These competitors provide interesting opportunities for experts as well as beginners, and prices range from free to up to over $5,000 per month. So that you don’t lose sight of things, we’ll introduce the top 7 MailChimp…

The best alternatives to MailChimp
Digital legacyPeshkovaShutterstock

Digital legacy

  • Digital law

Digital legacy is the term used to describe the majority of electronic information left behind by a person in the event of their death. Online profiles in social networks must be deleted or converted into memorial pages, current contracts need to be canceled, digital possessions need to be transferred, and much more. Those who carefully manage their digital estates throughout their lives are doing…

Digital legacy
Haskell

Haskell

  • Web development

Hardly any other language presents the range of functional programming languages as clearly as Haskell. Since the 1990s, the lambda-calculus based language has been the de facto standard in terms of functional programming paradigms. We will explain what Haskell is, how it differs from other programming languages, and which projects it is suitable for.

Haskell
Spring – Framework for Java applicationsSinart CreativeShutterstock

Spring – Framework for Java applications

  • Web development

Java doesn’t play a big role when it comes to simple web development, although the programming language has still maintained a strong appeal. The language, which is no longer supported by browsers, has established itself as an efficient solution finding tool, especially when designing backends for business applications. The Spring framework contains various modules that serve as a basis for…

Spring – Framework for Java applications
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