Conversational Marketing

What is Conversational Marketing?

 

Conversational marketing is a hot topic for SMBs looking to change the way they reach out to new and existing customers. Learn more about how to engage customers on a one-to-one basis and grow your business with a more human approach to marketing.

 

The best Alexa Skills

Amazon Echo upgrade: the best Alexa Skills

 

So you think Alexa can do a lot? Well, it’s now possible to add even more capabilities to the smart Amazon Echo speaker. If you network it with external providers, you can extend the pre-configured functions with different applications. With Amazon Alexa Skills, Alexa becomes a...

 

Excel macros: The useful scripts

Excel macros: How to optimize your work process with the popular spreadsheet programs

Excel, the spreadsheet software from Microsoft, has been one of the most popular solutions for years when it comes to handling the ever-increasing flow of data. Simple, well-structured tables, meaningful diagrams, or complete budgets can easily be created. For daily office life, many companies can hardly imagine functioning without the Office application. But the more complex the project is, the...

Excel if-then statements

Excel if-then: how the IF function works

Excel’s if-then statement is one of its most helpful formulas. In many situations, you can create a logical comparison: if A is true, then B, otherwise C. To use this useful if-then formula in Excel, you first need to understand how it works and precisely how to use it. For example, which syntax rules does the IF function follow, and how can you extend the formula?

VLOOKUP in Excel

Faster with Excel: the VLOOKUP function explained

It can often be incredibly time-consuming to search for a specific entry in an Excel table by hand, which is where VLOOKUP comes into play. This practical function allows you to find the exact value for a specific search criterion. The VLOOKUP function is indispensable for managing price lists, members directories, and inventory catalogues. To ensure you can benefit from this practical function,...

Best Video editing programs

The 7 best video editing programs of 2019: beginner, advanced, and professional

Professionals use video editing software to create amazing films. However, video editing is not just for professionals. The best video editing programs of 2019 manage a balancing act between suitability for amateurs and professionals. With the right video editing software, you can get the most out of your material. We will show you the 7 best video editing programs, as well as explain what...

Free alternatives to Microsoft Word

What are the free Microsoft Word alternatives?

Without a doubt, Microsoft Word is one of the most popular computer programs in the world. Practically everyone who’s written a text on a computer has used Word to do so, and the majority of companies work with the program. Despite the high number of users, the program doesn’t come cheap. The price can prove a hurdle, especially for private users – so many look for alternative solutions. What are...

Patreon

Artists and Patreon: The Path to Financial Independence?

Jack Conte and Sam Yam founded the crowd-funding platform Patreon because Conte, a musician, could no longer accept that he earned so little on YouTube. This was in spite of the fact that he had a few million subscribers. Nowadays, Patreon is a reliable income source for many creatives. However, not every user benefits from the business model, which requires expertise and certain qualifications.

Windows Movie Maker alternatives

The best Windows Movie Maker alternatives

Cut! That's a wrap – from Microsoft operating systems Windows 10 and on, Microsoft customers will have to do without the Windows video editing program. Fortunately, there are many Windows Movie Maker alternatives available on the internet, many of them free. Some of them offer beginners the most important basic functions, while others are impressive for even advanced and semi-professional video...

The best TV boxes

TV boxes in comparison: streaming at the touch of a button

A TV box or streaming stick is the perfect alternative for anyone who wants to stream movies and series from online providers as well as standard TV channels – without sacrificing the enjoyment of a large screen. TV boxes provide all streaming services and TV channels in one device. But which TV box is best for your needs?

E-commerce platforms: a software comparison

E-commerce platforms: online store software comparison

Choosing the right e-commerce platform for your online store can be a complicated task: the sheer quantity of options alone make finding the perfect solution sometimes seem like an insurmountable task. First and foremost, the business situation and personal preferences are the main factors that determine which e-commerce platforms are right for you. We’ve laid out which options are available and...

The first step: lead generation

Lead generation

Are you looking for potential customers online? You will soon realize it’s quite a challenge to grab internet users’ attention. Users are becoming more and more sensitive to advertisements and end up deliberately ignoring them. It might seem impossible to establish contact in this way, let alone generate qualified leads. But with the right strategy, and working closely with lead management,...

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