Marketing automation: first steps and campaign details
Marketing automation
  • Online sales

Marketing automation refers to software platforms through which databases and campaign management aspects are connected with one another. This allows a form of campaign planning in which marketing measures are automatically deployed, measured and evaluated. We'll tell you how you can benefit from marketing automation.

Marketing automation
Video hosting
The best free video hosting providers and premium solutions
  • Online sales

Embedded videos on a website have a significant impact on the bandwidth and thus the performance of a server. To relieve servers, the use of a video hosting platform is recommended. In some cases, free solutions differ greatly from premium providers in terms of the range of functions they offer. We present the best solutions.

The best free video hosting providers and premium solutions
What is CRM?
What is CRM? Meaning, approaches, and tools
  • Online sales

CRM (customer relationship management) is an important building block for ensuring long-term, healthy customer relationships. The strategic approach to recording and analyzing customer behavior provides important insights for a wide range of business areas such as marketing, sales, and support. But what does CRM stand for? And how can you implement it into your own company?

What is CRM? Meaning, approaches, and tools
PowerPoint Slide Master
The PowerPoint Slide Master in detail
  • Online sales

The PowerPoint “Slide Master” view allows you to create what is known as a master slide. This master slide then acts as a template for all the other slides in the presentation. The advantage of this is that all of the items in the template are automatically transferred to all of the other slides, so you don’t need to copy images, logos, designs or font formats onto each slide one by one.

The PowerPoint Slide Master in detail
How to start a podcast
How to start a podcast: These 6 steps will make it happen!
  • Online sales

In 2006, only 22 percent of the adult population in the United States was aware of podcasting, but by 2021, this figure had risen to 78 percent. So if you’re planning to create a podcast, chances are it will get listed to by someone. There are many guides on how to make a podcast yourself. But what does it really come down to? What equipment does it take? A guide.

How to start a podcast: These 6 steps will make it happen!
Translate automatically with Google Sheets
Translate in Google Sheets: the formula for translating tables
  • Online sales

The Google Sheets Translate formula is a simple tool to automatically translate words and entire sentences within Google tables. The formula uses the tried-and-tested Google translator. So the range of languages available is rather extensive. For word documents, Google provides a similar function within Google Docs.

Translate in Google Sheets: the formula for translating tables
CRM and its importance in e-commerce
Good customer service ensures long term success
  • Online sales

Acquiring new customers is an important matter for every online store owner, but it can be time-consuming and expensive. So it makes sense to try to keep existing customers long term and encourage them to continue buying from your store. How can you make use of resources to help extend the customer lifecycle?

Good customer service ensures long term success
Buyer decision process
Buyer decision process and types explained
  • Online sales

There are various steps between the perception of a product or offer and its purchase, which are summarized under the term “buying decision”. The buying decision is a generic term for complex emotional and rational processes and influences that lead to a purchase. Find out here what types of buying decision there are and how the buyer decision process works.

Buyer decision process and types explained
Paywall
What is a paywall?
  • Online sales

The internet is no longer a place for open information and free content. If you browse the web today, you’ll very likely be met with access restrictions and payment barriers – so called paywalls. To be able to read digital content, you often have to open your wallet. What implications does paid content have on how we form our opinions and browse the internet, and what kinds of paywalls exist...

What is a paywall?
What is Vishing?
Vishing: How to identify voice phishing and fend off attackers
  • Online sales

Vishing (voice phishing) is a contemporary scamming method through which scammers attempt to get hold of your personal data. In doing so, cyber criminals in most cases impersonate a company employee over the telephone in order to obtain sensitive data. With the help of specific examples from real life, we explain how you can identify voice phishing and protect yourself against attacks.

Vishing: How to identify voice phishing and fend off attackers