Throughout the internet, users leave behind digital footprints: whether it’s while browsing your favorite sites, taking a look at different products or offers, or even just googling an address. With the help of analyses and algorithms, data-driven marketing makes it possible to connect the dots and find relationships. Marketers are able to extract important information from these findings in order...
The total amount of data generated worldwide increases by 40% every year. Many companies seek to make use of the constantly increasing mountain of data in order to increase their e-commerce business. But making use of such Big Data alone doesn’t add any value — enter data mining. Below you can find a discussion of the various analysis approaches involved in data mining, to give you an idea of how...
If large amounts of data have to be indexed and structured, the license-free engine, Elasticsearch, is a popular solution. The Kibana web interface is often used to present the processed data in an appealing form. Together with Elasticsearch and Logstash, this forms the so-called ELK stack. In our Kibana tutorial, we explain step by step how to get the server application Kibana up and running and...
The internet of things (IoT) is driving digital change. Smart household appliances and self-driving cars are already available. More and more everyday devices are being connected to form a comprehensive network that will eventually penetrate all areas of life. The 5G mobile communications standard will soon be implemented, which will help IoT achieve a breakthrough in the foreseeable future. Smart...
Many people use several devices and have data stored on them. What should you do if your data carrier fails or the data gets lost? Backing up data is extremely important and an online backup makes perfect sense. By doing this, you don’t risk losing your important files.. What is the best option? Here is a comparison of online backup service providers.
When we shop online, book vacations, and search for gift ideas, we hardly give a second thought to the fact that each search entry leaves behind a trail of our identity. Busy web bots are never far behind and sweep up this information. The result of all of this is Big Data: massive volumes of data that are analyzed and used for a variety of reasons. But is there reason to be wary of leaving behind...
More and more businesses are adopting dispositive data with the aim of making strategic decisions shaped by reports, prognoses, and patterns. The database is usually supplied by an information system that functions as a central data repository, separate from a data operating system. This is known as a data warehouse, or a DWH for short. A data warehouse is a modularly built system made up of...
Not all memory is the same: Different methods may be particularly suitable for companies, and each of them has different characteristics. Classic file storage has its disadvantages, but the system is still popular – despite more modern competitors. How does file storage work and what are the advantages of the method?
Which parts of my site are the most effective? How do my customers navigate from A to B? How do visitors find my site, and what makes them leave again? For all these questions and more, web analytics can provide the answers. Web analysis tools such as Google Analytics use sophisticated technology to track all actions on your website and allow you to draw insightful conclusions about your target...
Frameworks tremendously simplify web application development. Fundamental architectures, predefined paradigms, and integrated libraries create the perfect platform on which your planned app can be built. One name that’s often mentioned hand-in-hand with web applications frameworks is Ruby on Rails. Based on the script language Ruby, this web framework has attracted many fans through its clean, and...
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