Big Data

What are web analytics?

Website optimization: how to use web analytics

Which parts of my site are the most effective? How do my customers navigate from A to B? How do visitors find my site, and what makes them leave again? For all these questions and more, web analytics can provide the answers. Web analysis tools such as Google Analytics use sophisticated technology to track all actions on your website and allow you to draw insightful conclusions about your target...

Ruby on Rails: creating your own with less code

Ruby on rails: the MVC framework for complex web applications

Frameworks tremendously simplify web application development. Fundamental architectures, predefined paradigms, and integrated libraries create the perfect platform on which your planned app can be built. One name that’s often mentioned hand-in-hand with web applications frameworks is Ruby on Rails. Based on the script language Ruby, this web framework has attracted many fans through its clean, and...

What is file storage?

File storage: An explanation of the classic file system

Not all memory is the same: Different methods may be particularly suitable for companies, and each of them has different characteristics. Classic file storage has its disadvantages, but the system is still popular – despite more modern competitors. How does file storage work and what are the advantages of the method?

What is Object Storage?

Object storage: The modern storage solution

Which storage method is the best solution for you or your company? You have several options to choose from. Object storage is relatively new, but already very popular. Data is turned into objects. Instead of using folders, everything is on the same level. How does object-based storage work? And what are the advantages?

The best Alexa Skills

Amazon Echo upgrade: the best Alexa Skills

So you think Alexa can do a lot? Well, it’s now possible to add even more capabilities to the smart Amazon Echo speaker. If you network it with external providers, you can extend the pre-configured functions with different applications. With Amazon Alexa Skills, Alexa becomes a personal assistant who can coordinate your everyday life, if you want it to. But not all of the 10,000 additional...

Buyer personas for optimal targeting

Buyer personas: Getting to know your customers better

When it comes to online marketing, data is what counts most today. But what good is the information you have collected and analyzed if you address indefinite groups of people in your messages? It is better to identify the people behind the data set and focus on them. Creating concrete buyer personas helps to better align marketing measures with the target group.

clear cookies

Deleting cookies: how to clear stored data

Some cookies can be very helpful – they let you sleep on those impulse purchases and keep them from disappearing out of your shopping cart, or log into social media sites with just one click. But not all cookies make surfing the web easier, and some may even forward unwanted information to third parties. It is a good idea to learn how to clear cookies, and this guide will show you how to clear...

In-memory databases

In-memory databases: the storage of big data

In-memory databases enable big data to be analyzed and made available in real time. The quick access speeds are made possible by storing the data on the working memory – hence the name in-memory database. Traditional databases, on the other hand, are based on the method of storing data on the hard disk. How do in-memory databases differ from traditional database systems? And what are the go-to...

Best Android cloud apps

The best Android cloud apps – securing your smartphone data

As Android smartphone users will know, a complete backup of the operating system can only be created with the internal backup function that leaves a lot to be desired. The solution? Using a cloud storage solution like Google Drive. However, if you don’t feel comfortable handing all your data over to Google, you will have to search for another online Android storage option to back-up your personal...

Binary Large Object

BLOBs (Binary Large Objects): introduction

BLOB is short for Binary Large Object. The data types in a BLOB are typically classified as being unstructured data. A typical example of an unstructured data type is multimedia files, which are usually stored in databases as a BLOB. Since databases cannot read the unstructured data in BLOBs, special data processing methods are required.


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