E-Commerce

Crisis marketing

Crisis marketing to the rescue!

Economic crises pose a threat to the existence of many businesses. Irrespective of whether they’re caused by external or company-internal events: don’t freeze your advertising budgets! Instead, go into the offensive. During hard times, company owners should try to reach out to existing clients and customers, develop trust, and motivate them to keep shopping. Crisis marketing necessitates a...

Desired domain already registered – what next?

Domain already registered? Just buy your desired website address directly from the owner

The right domain can be a deciding factor in the success of a web project. If it’s short, concise, and catchy it will stick in the mind of potential visitors. The most popular web addresses are usually already taken by website owners or domain traders, meaning that your desired domain could be unavailable. But this doesn’t mean that you have to start looking for a new name for your web project;...

The most important Google updates at a glance

From Panda to Penguin: the main Google updates at a glance

It took less than two decades for Google to rise to power. The search engine giant determines what can be found online and decides whether web projects are successful or not. If you want to appear at the top of the search results, you have to abide by Google’s guidelines – even those that are regularly changed and continually tweaked through algorithm updates. Here are the main Google updates of...

Digitalization for local businesses

Why digitalization is so important for local businesses

Local businesses are under threat from being overshadowed by the convenience of larger online businesses. However, digitalization itself isn’t a threat, but rather an opportunity to make your own business even more well-known and successful. We’ll show you the greatest benefits that digitalization brings to businesses.

The best online marketplaces that you should know

Selling online: the top English-speaking online marketplaces

You want to sell online – but where? If you don’t want to be entirely responsible for your own online shop, then you should offer your products on e-commerce platforms. Aside from the giants Amazon and eBay, there are other interesting online marketplaces that are worth checking out. In this guide, we present some options and show you each of their benefits and drawbacks. In addition to their...

E-commerce platforms: a software comparison

E-commerce platforms: online store software comparison

Choosing the right e-commerce platform for your online store can be a complicated task: the sheer quantity of options alone make finding the perfect solution sometimes seem like an insurmountable task. First and foremost, the business situation and personal preferences are the main factors that determine which e-commerce platforms are right for you. We’ve laid out which options are available and...

How to use recommendation systems in e-commerce

Recommendation systems in e-commerce

Admittedly, automated systems also make mistakes, but overall, it’s quite impressive that online stores can suggest products that users like. By streaming movies and series, the respective platforms are able to 'learn' the users’ tastes and then generate playlists automatically. This isn’t a coincidence, but rather the ability of modern recommendation systems.

CMS comparison

CMS comparison 2021: The 5 most popular open source systems

Range of functions, ease of use, and technical aspects: If you’re searching for the right content management system (CMS) for your website, many factors must be taken into consideration. Worlds lie between a small blog and a huge company website, but sometimes the same system is behind both. The market for open source solutions of the CMS variety is huge. Among the best known are WordPress, TYPO3,...

ePrivacy Regulation: About the EU’s privacy policy

ePrivacy regulation is on the way! What do you have to expect?

The EU plans to significantly tighten data security online: With the ePrivacy Regulation, the collection of personal data will only be allowed following explicit allowance. At this point, it’s not certain what exactly will be included in the ePrivacy Regulation: Here, we’ve consolidated what we already know. As a website operator, it makes sense to inform yourself on the changes the regulation...

What is a call to action (CTA)?

CTAs: Turning clicks into customers

Optimizing your CTAs is the key to boosting your profits by turning more of your website visitors into customers! CTAs do not only improve your customer experience, but they can also help boost your SEO rankings. Find out more in this article.


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