E-Commerce

How does affiliate marketing work?
Online marketing basics: affiliate marketing
  • Online sales

Commission-based business transactions are familiar to most readers when it comes to the real estate or insurance industry: If a broker manages to successfully sell a flat or insurance to a customer, he or she receives a commission. The same principle applies for the classic discipline of online marketing: affiliate marketing. The players here are registered merchants and affiliates, who calculate...

Online marketing basics: affiliate marketing
Managed cloud hosting: customized servers
Managed cloud hosting
  • Know-how

More and more website operators are turning to managed cloud hosting as a solution for their server environment. This option promises flexible scalability of required resources in real time, along with a wide range of services offered by the provider including the installation, maintenance, and protection of the hosting platform. So how does managed cloud hosting work? Find out what services...

Managed cloud hosting
Creating an IT disaster recovery plan
The IT disaster recovery plan
  • Know-how

For businesses, a reliable IT infrastructure is just as integral to day-to-day operations as competent management, productive employees, and reasonable working conditions. A server outage is able to paralyze an entire company. Adequate preparation can help prevent some of the most common errors from occurring; unforeseen risks, however, will always remain a factor. In order to be on top of your...

The IT disaster recovery plan
AWS alternatives
What are the best AWS-Alternatives?
  • Know-how

When we think of cloud computing, the abbreviation AWS immediately springs to mind: Amazon Web Services. After all, AWS has always been the market leader in cloud computing. However, AWS is not the best solution for every company. Today, there are several excellent AWS alternatives. In this article, we’ll discuss what makes a good cloud service provider and how to make the best choice.

What are the best AWS-Alternatives?
Instagram Shopping
How to set up an Instagram store with Instagram Shopping
  • Social media

Instagram Shopping is a feature of the popular imaging app that lets you sell products and collections directly from within the app. To do this, simply add product names, prices, and corresponding store links to your photos and turn Instagram into your personal point-of-sale. We explain how to set up an Instagram store and what to look for when getting started.

How to set up an Instagram store with Instagram Shopping
Amazon keyword tools for better e-commerce rankings
Amazon keyword tools: the best solutions for Amazon keyword research
  • Search engine marketing

If you want to improve the visibility of your products on Amazon, eBay, or your own online shop, keywords are important clues. If you know how users search for particular products online, then you can use this to your advantage and edit the titles, product descriptions, and so on, appropriately. Amazon keyword tools are helpful and play an increasingly important role – and not only for the biggest...

Amazon keyword tools: the best solutions for Amazon keyword research
Tips for legal certainty for your online store
How to make your online store legally watertight
  • Online sales

In recent years, many online stores found themselves receiving warnings due to not properly adhering to website legalities. Given the growing number of online businesses, it’s not surprising that companies are now springing up, which specialize in identifying legal violations and then fining the operator. Therefore, it’s all the more important to understand the legal basics of your web store to...

How to make your online store legally watertight
Online surveys: getting feedback the easy way
Getting customer feedback with online surveys
  • Online sales

Surveys present a common method for regularly inspecting the satisfaction of your customers, receiving feedback, or obtaining general input and opinions to different topics. Online surveys are becoming more and more popular and can be flexibly implemented. But what should you look out for when you create an online survey?

Getting customer feedback with online surveys
Traditional marketing vs. online marketing
The right marketing mix: online vs. offline
  • Online sales

Online or offline advertising: which marketing method should you choose for your business? The answer is both; traditional marketing and online marketing go hand in hand. While print and TV campaigns can get your brand noticed in the public eye, SEO and SEA measures aim to personalize online advertisements to specific user groups. Both types of marketing have their advantages and disadvantages, so...

The right marketing mix: online vs. offline
Spotify Alternatives
Spotify alternatives: a comparison of 6 streaming services
  • Online sales

For music lovers, streaming services are the best option for easily listening to music no matter where you are. But not every streaming service offers the same functions. The little additional offers of each music streaming service are crucial differences when it comes to making a decision. In this article, we describe them in detail.

Spotify alternatives: a comparison of 6 streaming services