AdTech refers to strategies, analytics, and software that companies can use to design, evaluate and organize their online advertising campaigns. Advertising technology encompasses such broad fields as target group management, personalized ads, placement targeting and search engine marketing. When used correctly, AdTech can help you realize successful advertising campaigns.
MarTech is an essential part of digital marketing today, at least if you want to implement an efficient marketing strategy and set yourself apart from the competition. MarTech stands for marketing technology and refers to a set of tools used to optimize and automate marketing processes. Keep reading to find out more about what MarTech is, what MarTech tools are out there, what a MarTech stack is...
Finding the right apps for translating can be a challenge given the vast number of apps available in app stores. Different apps cater to different needs. Which translator app is recommended for speech recognition, for example? Read on to explore a detailed overview and comparison of the best apps for translation for Android and iOS devices.
Image to text converters allow you to read texts from photos or analog documents and then process them further. Here you will learn how text recognition software works, for what purposes it is best suited, which OCR software is available and what advantages and limitations you can expect from it. Let’s get started.
Google Alerts can help you stay up to date both in a private and a professional context without having to repeat a search to do so. We will explain how to set up Google Alerts and which search operators you can use to further improve your search results. This is the ideal way for you to use alerts to suit your purposes.
In the digital age, it’s normal for data from small and medium-sized companies to grow to unmanageable amounts. Data mining tools are used to extract desired information from data sets. These extract recurring patterns from the data and make them available to marketers and statisticians. We have compared the most important data mining software and show where their strengths and weaknesses lie.
What is predictive analytics? The subsection of big data analysis has similarities to data mining. But what exactly is the difference and how does predictive analysis actually work? We provide the answers on this method of data analysis, show you what it is used for, and what tools there are for using the technique of predictive analytics.
In the world of advertising, behavioral targeting is the method used by advertisers to record surfing behavior of potential customers, with the aim of categorizing visitors into key demographic groups. Website owners can create profiles based on users’ interests, preferences, and motives. This information determines the ad campaigns presented to the user, simultaneously reducing scattering loss...
When you use crowdsourcing, you are inviting people to help improve your company and products, and they usually do it for free. It may sound crazy, but it works – for both large companies and startups. In this guide, we will explain what crowdsourcing is, provide some inspiring examples and give you some tips on how to implement it in your company.
In data analysis, the median or central value is an informative figure that is often used in place of the average, especially when deviations of measurement are expected. It is calculated in different ways. Learn how to find the median and what distinguishes it from the arithmetic mean and the mode.
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