optimarcShutterstock Excel shortcuts enable you to carry out your work a lot faster, but you first have to learn them. We present you with 30 useful Excel key combinations that faciliate your daily work. From navigation, to inserting cells, to calculating totals. If there isn’t already a shortcut for a function you regularly use, you can easily create your own Excel shortcuts.
In the digital age, it’s normal for data from small and medium-sized companies to grow to unmanageable amounts. Data mining tools are used to extract desired information from data sets. These extract recurring patterns from the data and make them available to marketers and statisticians. We have compared the most important data mining software and show where their strengths and weaknesses lie.
Where there are problems, solutions are needed. Since computer programs do little but solve problems, they’re usually based on a predefined algorithm. This specifies a sequence of actions to perform certain actions or deliver results. One example is the algorithm in search engines. Read on to find out what exactly an algorithm is.
Eye tracking technology has been studied for a long time. However, in the framework of research and the optimization of user experiences, it has taken on a new role. There is no other method that delivers such varied and precise data for conducting research on a person’s eye movements as they view a website, video clip or user interface.
Log files contain a range of information on system processes, programs, and services. Whether it’s an operating system, database, or antivirus software: all of this information on relevant processes is stored in each respective log file. This enables extensive data recovery and allows users to find a quick solution when faced with troubleshooting tasks; it also helps with software adjustments.…
When we shop online, book vacations, and search for gift ideas, we hardly give a second thought to the fact that each search entry leaves behind a trail of our identity. Busy web bots are never far behind and sweep up this information. The result of all of this is Big Data: massive volumes of data that are analyzed and used for a variety of reasons. But is there reason to be wary of leaving behind…
Whether you’re drafting emails, blog posts, articles, or other texts, you’ll want to make a good impression with your writing. And correct grammar matters. However, spelling errors can creep in and are easily overlooked. Luckily there are plenty of handy grammar checkers available online to help you out. Grammar tools take the hassle out of proofreading by automatically checking your writing for…
Website operators pull out all the stops to try and guide visitors to their web presences, through advertisements, links, or simply high-quality content. To measure the impact of different measures, Google Analytics tracks the behavior of site visitors and sums it up in detailed statistics. But how does Google do this and how can this be useful for your site?
Tracking pixels are highly efficient data collectors that document user behavior and provide valuable information for online marketing. The tiny graphics can be easily implemented and act inconspicuously and without using many resources in the background. Nevertheless, there are a few things to keep in mind when using counting pixels to act in a GDPR-compliant manner.
Google Analytics offers several ways to associate website visits with specific sources. One of these is the UTM parameters that you attach to the links of your campaign and then evaluate in Google Analytics. We explain which UTM parameters are available and how you can create the corresponding query strings.
