Branding

Nonprofit marketing: Success with social marketing
Nonprofit marketing: marketing for a good cause
  • Online sales

Nonprofit organizations use advertising to successfully market their products. In contrast to profit organizations, however, they are not interested in big money, but in the successful outcome of their social project. Advertising for a good cause – that’s nonprofit marketing. However, there is still competition in this market. Here we explain what nonprofit marketing is, and how to make your own...

Nonprofit marketing: marketing for a good cause
Emotional marketing
Emotional marketing: definition and examples
  • Online sales

Emotional marketing uses emotions in marketing to influence customers’ buying behavior. With an emotional marketing campaign, you don’t just convince brand customers using rationality, but create trust and promote a strong customer-brand relationship. Find out more about using an emotional marketing strategy with our examples.

Emotional marketing: definition and examples
User Generated Content
User Generated Content
  • Online sales

Texts, images and videos are all online content, and this content is often used by brands and companies for marketing purposes when created by independent consumers. User generated content is an inexpensive and effective way to increase awareness and customer loyalty. In the following article you will learn all about consumer generated content and what advantages this content format has.

User Generated Content
How to use Twitter for business
What is Twitter? Introduction: Twitter for business – Part 1
  • Social media

Practically every successful company has a Twitter account, and for good reason: the service is instant and interactive, making it a great way to keep your finger on the pulse. The social media platform can monitor trends and developments in real time, which can be both a brilliant opportunity and a monumental challenge for building a strong marketing campaign. So how does Twitter work, and what’s...

What is Twitter? Introduction: Twitter for business – Part 1
How to sell online
How to sell online: steps to successful sales on the Internet
  • Online sales

Selling products online expands your sales potential almost exponentially. Full-time entrepreneurs aren’t the only ones who can make a living selling products. Seniors, students, or anyone who has left work can enter the online business world and make a profit. After all, established brands such as Amazon would not be possible without e-commerce.

How to sell online: steps to successful sales on the Internet
Create an E-mail Signature
Creating an e-mail signature – a step-by-step guide
  • Technical matters

Why bother creating an elaborate greeting at the end of an e-mail when you could simply let your e-mail program do the work for you? E-mail signatures have been a practical way to save time and provide the recipient with important information such as telephone number or homepage for a long time, and not just in office life. Links and images can even be seamlessly added in many cases. But how are...

Creating an e-mail signature – a step-by-step guide
Storytelling| Stories for your marketing strategy
Storytelling: stories as online marketing measures
  • Online sales

Storytelling describes one of the biggest marketing trends in recent years: Nowadays there are so many multimedia offers online that it’s difficult for marketers to get far with classic advertising. High-quality content is needed, especially good stories which move people emotionally and stick in their mind. This guide explains how storytelling works in marketing and introduces successful...

Storytelling: stories as online marketing measures
Programmatic Advertising
Programmatic Advertising: An Efficient Method for Placing Online Ads
  • Online sales

It’s one of the biggest buzzwords in online marketing: programmatic advertising. Companies that seek a more efficient way to acquire new customers via online advertising can achieve a significant increase in efficiency with this form of display advertising. In the USA, programmatic advertising is already the new standard, and it has reached the mainstream in other areas globally as well.

Programmatic Advertising: An Efficient Method for Placing Online Ads
Pinterest advertising
Pinterest advertising: all you need to know about Pinterest ads
  • Social media

It’s no longer a secret that advertising with social networks can effectively target specific customer groups. Each network offers a different set of benefits depending on its thematic orientation and functions. Pinterest focuses predominantly on image-based content. The pinboard network has almost no thematic restrictions and is therefore in high demand when it comes to advertising. What do you...

Pinterest advertising: all you need to know about Pinterest ads
What is a podcast?
What is a podcast?
  • Online sales

Podcasts have become one of the most popular forms of content. They are seen as being a convenient and multi-layered medium perfect for listening to on the go. It’s not only private individuals who use the format as an uncomplicated and effective platform for their ideas and content, for quite some time now podcasts have become a very powerful marketing tool. As well as answering the question of...

What is a podcast?