Content Marketing

CMS comparison 2024: The most popular content management systems

CMS comparison 2024: The most popular content management systems

  • CMS

Range of functions, ease of use, and technical aspects: If you’re searching for the right content management system (CMS) for your website, many factors must be taken into consideration. Worlds lie between a small blog and a huge company website, but sometimes the same system is behind both. There are countless CMS. In the system comparison for 2023, we introduce you to the most interesting ones.

CMS comparison 2024: The most popular content management systems
How to create a successful newsletter marketing strategy

How to create a successful newsletter marketing strategy

  • E-mail marketing

E-Mail marketing provides a direct and personalized way of delivering the recipient the information that they need. With individual newsletters and advertising mails, businesses can achieve a sustainable customer retention whether it involves interested parties, repeat customers, or business partners. The challenge lies in defining the exact target group and offering them interesting and highly…

How to create a successful newsletter marketing strategy
Successful e-mail campaignsRawpixel.comShutterstock

Successful e-mail campaigns

  • E-mail marketing

E-mail campaigns are an important part of e-mail marketing. They are a great way of keeping your customers informed about company news and new products. But not every e-mail campaign is a success. We explain exactly what is meant by an e-mail campaign and the dos and don’ts you should consider so that your e-mails impress those who receive them.

Successful e-mail campaigns
How to use persuasive communication in advertising

How to use persuasive communication in advertising

  • Online sales

Persuasive communication in advertising and marketing has the power to convince customers to buy or use a certain product or service. In our article, we’ll outline how effective persuasive communication appeals to the needs and interests of customers, and we’ll examine the various techniques used to influence customers.

How to use persuasive communication in advertising
What is a target audience?

What is a target audience?

  • Online sales

If you work in marketing, you will come across target audiences. They are helpful in making messaging clearer as well as making marketing campaigns and businesses more successful. So what exactly are target audiences, what do they mean for your business and what characteristics do you need to define your target audience? In this guide, we explain everything.

What is a target audience?
What is SMS marketing?

What is SMS marketing?

  • Online sales

For many companies, SMS marketing is a worthy addition to their advertising strategy. The method is highly targeted, has a superior engagement rate, and can be used in a variety of ways. Learn all about SMS marketing, its benefits and challenges, and explore a few useful platforms for the strategy in our dedicated article.

What is SMS marketing?
What’s the difference? Marketing vs. advertising

What’s the difference? Marketing vs. advertising

  • Search engine marketing

Marketing vs. advertising — what is really the difference? The two words are often used interchangeably, but they actually mean different things. Marketing includes a variety of areas and processes that all aim to promote and sell a product or service. Advertising, on the other hand, is one of many sub-categories of marketing. Keep reading to find out the difference between marketing and…

What’s the difference? Marketing vs. advertising
What are the best Podcast hosting providers?

What are the best Podcast hosting providers?

  • Online sales

You have your own podcast or want to start one? One important aspect is getting your episodes out there on streaming services. This is where podcast hosting providers come in — they make it easy to automatically distribute your podcast. We take a look at five podcast providers, explain their features, and summarize their pros and cons.

What are the best Podcast hosting providers?
Where can I find website design ideas and inspiration?Ruslan GrumbleShutterstock

Where can I find website design ideas and inspiration?

  • Web design

Want to create a cool website design, but suffering from a lack of inspiration? We’ve got you covered. The internet plays host to a number of online platforms, communities, and blogs dedicated to sharing web design ideas and generating inspiration for digital artists. We’ve picked some of the best sources of inspiration for creative web design. Whether you’re into flat design, one page websites,…

Where can I find website design ideas and inspiration?
How to use meme marketing in business

How to use meme marketing in business

  • Social media

Memes are an integral part of life on the Internet, especially on social networking sites. These funny pictures with a short text are easy to understand, often say more than many words, and are easily shared. Businesses can also take advantage of this. Find out how meme marketing works and what you should bear in mind if you want to use it.

How to use meme marketing in business
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