Content Marketing

What is conversion rate optimization?

What is Conversion Rate Optimization (CRO)?

Successful SEO measures help land you a spot in the top ranking positions of the search engine results pages (SERPS) and increase the influx of visitors to your site. But what happens when only a few visitors are actually buying your products or subscribing to your newsletters? Despite good traffic, the web project still isn’t as successful as it could be. The practical and effective solution to...

Online marketing basics

Online marketing basics: what you should know

Most beginnings get off to a tricky start – this might sound clichéd, but it is definitely true when taking the first steps in online marketing. If you’re searching for an SEO manual or the master plan for a suitable online marketing mix, you might be left disappointed. Each company has to find its own mix of campaigns and channels that works for them. If you know the most important online...

PR nightmares | Stirring up a digital frenzy

PR nightmares: when complaints go viral

With the prominence of social media and viral videos and posts, PR nightmares can occur far faster and on a far larger scale than ever before. These are caused by a flood of negative comments on social networks or websites, resulting in a large crowd of people turning against individuals, corporations or organizations. Dissatisfied consumers target social media channels to put pressure on...

How to embed a video with HTML

Embedding videos on your page

With HTML5, uploading video content onto your website is easier than ever. The most recent version of this popular markup language defines a new native element, video, and the associated programming interface. Website operators can also embed audio-visual content onto their online presences using video platforms such as YouTube or Vimeo.

CMS comparison

CMS comparison 2019: The 5 most popular open source systems

Range of functions, ease of use, and technical aspects: If you’re searching for the right content management system (CMS) for your website, many factors must be taken into consideration. Worlds lie between a small blog and a huge company website, but sometimes the same system is behind both. The market for open source solutions of the CMS variety is huge. Among the best known are WordPress, TYPO3,...

Explainer Videos: The Best Tools

Create an explainer video: Comparing the best tools

Whether you want to clarify a problem, make a dull tutorial into something fun, or have your product reach millions of people, creative and funny videos are the way to go. But what exactly is an explainer video, and what should you bear in mind when making one yourself? Here we will show you which tools you can use to create explainer videos yourself.

OpenCms: the user-friendly browser CMS

OpenCms: a user-friendly in-browser content solution

OpenCms isn’t used exclusively for creating internet pages; it’s also often employed in the intra and extranet. The content management system is easy to use and offers many helpful and uncomplicated functions for creating page content. Find out more here about the advantages of this relatively unknown CMS.

django CMS: the basics

django CMS: the Python system at a glance

Launched in 2007, django CMS is an increasingly popular content management system based on the programming language, Python, and its namesake, the web framework, Django. Thanks to this direct link, the content management system has access to Django’s full range of functions. django CMS templates make all of this a more manageable process. But how does this ambitious program fare in terms of...

From eZ Publish to eZ Platform: an intro to eZ Systems CMSs

An evolving CMS: eZ Publish becomes eZ Platform and eZ Studio

eZ Publish and its follow-up programs, eZ Platform and eZ Studio, specialize in creating and publishing content for extensive web presences. The business CMS solution can be used for commercial websites as well as community, e-commerce, and other online platforms. But are eZ Publish CMS applications really as user-friendly as their developer promises?

Headless CMS: What are the benefits?

Get more from your own content with headless CMS

If you want to juggle more than one channel with your content management system, you’ll quickly reach the limits. A classic CMS offers many simplifications, but at the same time is limited with its design options. For this reason, content creators sometimes rely on another solution: a headless CMS. This separates the frontend from the backend so that different websites and mobile apps can be...

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