To ensure that your newsletter campaigns continue to be effective in the future, you shouldn’t miss out on these email marketing trends in 2023. There are even more automation possibilities, new design options and stricter data protection. In our article on this year’s newsletter…
To ensure that your newsletter campaigns continue to be effective in the future, you shouldn’t miss out on these email marketing trends in 2023. There are even more automation possibilities, new design options and stricter data protection. In our article on this year’s newsletter email trends, we explain what you should look for in your future strategies and how you can enhance your email...
A successful outreach campaign depends on your emails actually reaching your intended contacts. That’s when it becomes all the more important that you find the correct email address of your recipients. Read on to explore how you can find an email address, the tools that are available to this end, and what tricks you can use to search for an email address quickly.
With your goodbye email to coworkers and customers, you can demonstrate professionalism, show your sense of humor, and leave a good impression. Read our tips on choosing the appropriate tone, recipients, and timing for your message, and learn what you should and shouldn’t say in a goodbye email. Use our sample emails for inspiration when it’s time to you write your own farewell email to coworkers....
Christmas cards for clients are a good opportunity to communicate your appreciation, look back on a successful year of working together, and show your optimism for future work. We’ll explain what successful corporate Christmas cards for clients look like, what to consider and what to avoid, and when is the right time to send them.
The first ever e-mail was sent by the American, Ray Tomlinson, in October 1971. Fast-forward several decades and e-mail has developed into one of the most used internet services in the world, but are its days numbered? Will instant messengers and social media render e-mail useless for the digital generation? Current figures provide information, as well as a glimpse into the future of e-mail.
Paid newsletters are all the rage and attract a growing readership. As soon as you start looking into affordable newsletter publishers, sooner or later you’ll stumble across the online platform Substack. We’ll explain what Substack is and how you can subscribe to newsletters via the platform or create your own.
The classic newsletter is often underrated as an online marketing tool. Virtually no other online channel lets you contact customers so specifically and individually. With the help of professional newsletter software, you can create and send automated personal newsletters. Modern tracking methods mean you can monitor whether your campaign is running as successfully as planned. The kind of software...
In e-mail marketing, KPIs (Key Performance Indicators) are extremely important for analyzing campaigns. Various indicators can help you to determine the final success rate of your marketing activities. But how exactly can you measure metrics like a newsletter’s conversion rate, opening rate, and click-through rate? And which other KPIs are important?
Analytics tools are widely used to collect statistics on website usage: with Google Analytics, Piwik, and other software, the users’ surfing behavior can be more easily understood. What’s less known is that newsletter tracking in e-mail marketing does a similar job regarding e-mail dispatch. This allows you to determine, for example, whether recipients have opened your newsletter and clicked on...
Nowadays, our e-mail inboxes are overflowing with newsletters. In order to make sure your business stands out from the wave of mail that floods in every day, you need more than just sound content and competitive offers. A professional, visually stimulating e-mail newsletter complete with a unique, personalized design optimized for smartphones, tablets, and computer screens can ensure your company...
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