Google

The most important Google updates at a glance
From Panda to Penguin: the main Google updates at a glance
  • Search engine marketing

It took less than two decades for Google to rise to power. The search engine giant determines what can be found online and decides whether web projects are successful or not. If you want to appear at the top of the search results, you have to abide by Google’s guidelines – even those that are regularly changed and continually tweaked through algorithm updates. Here are the main Google updates of...

From Panda to Penguin: the main Google updates at a glance
Retargeting ads: running more campaigns
Website retargeting: hot on the user’s heels
  • Search engine marketing

The biggest challenge facing the e-commerce industry today: turning users who’ve found their way to websites via solid SEO work or ads into paying customers. A number one spot in Google’s search results or the highest click rate with an AdWords campaign means nothing if these don’t lead to conversions. Through retargeting, you can fight against scatter losses by addressing customers who’ve shown...

Website retargeting: hot on the user’s heels
hreflang: basics, examples and common errors
hreflang: The HTML attribute for multilingual websites
  • Search engine marketing

To offer a website in several languages is a challenge in every respect. Apart from the translation and preparation of the navigation elements and content, other aspects such as networking and search engine optimization of the different versions require effort and a planned approach. To make sure that all your efforts are not in vain, and that search engines like Google can identify all the...

hreflang: The HTML attribute for multilingual websites
The best translation apps for Android and iOS
The best translation apps: which is the right one for you?
  • Web analytics

Finding the right apps for translating can be a challenge given the vast number of apps available in app stores. Different apps cater to different needs. Which translator app is recommended for speech recognition, for example? Read on to explore a detailed overview and comparison of the best apps for translation for Android and iOS devices.

The best translation apps: which is the right one for you?
Deleting a Google result and protecting personal data
Deleting personal data with Google
  • Digital law

The internet never forgets – is it always true? In some cases, search engines are obliged to grant users permission to delete defamatory search results. If Google displays personal data that is outdated or of no interest to the public, users can request the search engine to delete links to that data from the results pages permanently. But what exactly is the ‘Right to be Forgotten’ act, and when...

Deleting personal data with Google
Gmail: Add-ons
Gmail add-ons: the best Gmail extensions for Chrome
  • Technical matters

Gmail add-ons are browser extensions that you can integrate into Chrome in just a few clicks. With the right add-ons, you can extend the functionality of your digital mailbox with handy additional features. These include on-time, automatic sending of mails, personalized mail signatures, or notes for mails. Read on to find out more about the best Gmail add-ons.

Gmail add-ons: the best Gmail extensions for Chrome
Blogging tips: SEO for blogs
How to do SEO for your Blog
  • Blogs

Without a doubt, high-quality, content-rich articles are the essence of a good blog. Due to the huge selection of blogs and high rate of competition, blog operators need to actively promote their web projects. Search engine optimization for blogs, in particular, is an often-underestimated means of increasing the reach of a blog and attracting readers from the target group.

How to do SEO for your Blog
Tips for usability in your mobile web store
10 tips for usability in mobile commerce
  • Online sales

The world of mobile commerce revolves around the concept of usability. This means ensuring that mobile sites are simple and intuitive in order to give tablet and smartphone users the best possible user experience. As m-commerce revenue continues to grow, web store operators who fail to notice the trend and optimize their site accordingly can lose out on many potential customers, and therefore, a...

10 tips for usability in mobile commerce
Gmail with custom domain
Using Gmail with a custom domain: A how-to guide
  • Technical matters

Using an email address with a custom domain helps make customers and competitors take you more seriously. But what if you want to use your custom domain in Gmail? Is this possible? And where do you even get your own domain? We explain everything, with screenshots and examples, in this how-to guide. Read on to find out more.

Using Gmail with a custom domain: A how-to guide
WooCommerce Google Product Feed
WooCommerce Google Product Feed: How to create it
  • Online sales

Google Shopping is a worthwhile option for getting excellent SEO placement for your WooCommerce store’s range. Potential customers may come across your products and your site more often with this method. We’ll explain how to generate a WooCommerce Google Product Feed step by step, what benefits it can offer, and which plugins are available.

WooCommerce Google Product Feed: How to create it