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SEO guide for small businesses

The ultimate SEO guide for small businesses

For small businesses, SEO is about getting as many of the users, who are the most likely to buy their products and services, off the unpaid results of search engines like Google and into their website or store. This is also a key objective for larger businesses, but their starting point and key areas of focus often differ greatly from the SEO tactics that work best for small businesses. That is...

Search more effectively with Google operators

Advanced web search with Google operators

Google is the most popular search machine in the Western world and handles billions of search requests daily. What few users know, however, is that Google has a number of specialized commands to help searchers find what they’re looking for as quickly as possible. These operators are entered into the search bar along with keywords or search terms. Website operators can also gain valuable...

Export Gmail contacts

Export Google Contacts: How it works

With the free “Contacts” application, Google provides a first-rate address book for storing all your important contact information. Anyone who, for backup purposes, would like to store their contact data in another location or have it transferred to a mail program other than Gmail, can export their personal Google contacts at any time. We’ll show you how it’s done.

The importance of URLs for SEO

The importance of URLs for SEO

In this article, you will learn the best practices for creating URLs that rank well on Google and help search engine crawlers to find your articles. By the end of this article, you will know how to create evergreen URLs that Google recognizes with keywords that can boost your rankings and generate more traffic.

Google Drive alternatives

Google Drive alternatives: the best options compared

The cloud storage service Google Drive is one of the most popular solutions of its kind. Users appreciate the large amount of free storage and the proximity to various other Google services. Nevertheless, the search for a Google Drive alternative can pay off: Many alternative services are quite convincing in terms of data protection, security, and especially in their price-performance package.

Image SEO: optimizing photos and images for Google

Image SEO: improve your Google ranking with image optimization

There’s no doubt that having engaging images on your website is of central importance. Photographs and graphics can be much more than just decorative; they can inspire visitors to read more content and possibly lead to conversions. Many webmasters neglect to take appropriate measures here. In adjusting the standard SEO of the website, all too often, little or no attention is paid to the search...

Register your business on Google

Register your business on Google: step-by-step tutorial

For local entrepreneurs and business owners, a Google business registration has become an indispensable marketing tool. But you don’t need to be an expert to take advantage of Google My Business. We’ve summarized the steps to register your business on Google My Business. Read on to find out how to get the most out of the platform.

Website ratings: why are they so important?

Website ratings: how important are ratings and comment boxes?

As the saying goes: 'The customer is king'. This principle is emphasized online: By providing ratings, reviews, and commenting possibilities on your website, customers and visitors are given the opportunity to be heard. This also increases trust in your website. Read our article about why ratings on websites are getting more and more important, what types of ratings there are, and how they can be...

Local SEO: the basics and tips

Local SEO: how local search engine optimization works

Small and medium-sized companies are often hesitant about taking their first steps into the world of online business: the competition is too big, they don’t have enough online experience, etc. Even if you’ve decided against selling online and have instead chosen to go for brick and mortar trade, you still can’t afford to neglect online marketing. An increasing number of people go online to look...


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