id
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Unique article number, maximum 50 characters, mandatory information
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title
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Unique article name, ideally with keyword usage and identical to the title on the target page, maximum 150 characters, mandatory information
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description
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Neutral article description if possible, matching the one on the target page, HTML formatting is allowed, links are not, maximum 5,000 characters, mandatory information
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link
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Link to the product on the confirmed website, mandatory information
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image_link
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URL to the main image of the article, crawlable for Google, mandatory information
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additional_image_link
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Maximum 10 additional URLs to further photos, illustrations, graphics, optional
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mobile_link
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Link to mobile product page, optional
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availabilty
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Availability, must be identical to the information on the product page (in_stock, out_of_stock, preorder), mandatory information
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availabilty_date
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Date, from when a product is available, mandatory for attribute preorder
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cost_of_goods_sold
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Cost price, optional
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expiration_date
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Expiration date, optional
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price
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item price, identical to the information on the product page, mandatory information
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sale_price
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Special offer price, identical to the information on the product page, optional
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sale_price_effective_date
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Period of the special offer, optional
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unit_pricing_base_measure
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Quantity for basic price, indicated as number plus unit, different units possible (ml, kg, lbs, etc.), optional
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brand
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Brand name or name of manufacturer/supplier, mandatory information
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gtin
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Unique Global Trade Item Number, mandatory, if available
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MPN
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Alternative to GTIN, part number of a manufacturer, mandatory if no GTIN available
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identifier_exists
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Indication if GTIN or MPN available — if not, use “no”, optional
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condition
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Condition: new, used, refurbished, mandatory information
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adult
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Yes/No for products with adult content, mandatory information
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age_group
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Age group for clothing, from newborn (up to 3 months) to adult, mandatory information
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color
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For clothing that comes in different colors, maximum 100 characters, no mixed colors (e.g. pink), mandatory information
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gender
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Gender, mandatory
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size
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Size, maximum 100 characters, mandatory
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shipping
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Shipping costs, must be identical with information on website, mandatory information
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