Data Analysis

QR code tracking
How do QR code tracking and analytics work?
  • Online sales

QR code tracking provides important information about your product sales. Thanks to real-time tracking, dynamic QR codes let you track where and how often your product has been sold. Other important data includes scan time, demographics, devices used, and total number of scans. Find out how to optimize your advertising strategy with trackable QR codes and Google Analytics.

How do QR code tracking and analytics work?
What is metadata?
What is metadata?
  • Web development

Metadata is generated by many applications in the digital world. If this data is collected and analyzed en masse, it poses a serious risk to privacy. But metadata doesn’t have to be dangerous. The term is broad and encompasses a lot of useful techniques. In this article we’ll explore the meaning of metadata with some examples.

What is metadata?
Log files: recording computer processes
What type of information is stored in a log file?
  • Web analytics

Log files contain a range of information on system processes, programs, and services. Whether it’s an operating system, database, or antivirus software: all of this information on relevant processes is stored in each respective log file. This enables extensive data recovery and allows users to find a quick solution when faced with troubleshooting tasks; it also helps with software adjustments....

What type of information is stored in a log file?
What is a tracking pixel?
Tracking pixel – online tracking made easy
  • Web analytics

Tracking pixels are highly efficient data collectors that document user behavior and provide valuable information for online marketing. The tiny graphics can be easily implemented and act inconspicuously and without using many resources in the background. Nevertheless, there are a few things to keep in mind when using counting pixels to act in a GDPR-compliant manner.

Tracking pixel – online tracking made easy
UTM parameters explained
URL tracking using UTM parameters: a simple explanation
  • Web analytics

Google Analytics offers several ways to associate website visits with specific sources. One of these is the UTM parameters that you attach to the links of your campaign and then evaluate in Google Analytics. We explain which UTM parameters are available and how you can create the corresponding query strings.

URL tracking using UTM parameters: a simple explanation
Image to text converters
Image to text converters: All about text recognition
  • Web analytics

Image to text converters allow you to read texts from photos or analog documents and then process them further. Here you will learn how text recognition software works, for what purposes it is best suited, which OCR software is available and what advantages and limitations you can expect from it. Let’s get started.

Image to text converters: All about text recognition
Newsletter KPIs: indicators in e-mail marketing
Click rate & opening rate – newsletter KPIs in e-mail marketing
  • E-mail marketing

In e-mail marketing, KPIs (Key Performance Indicators) are extremely important for analyzing campaigns. Various indicators can help you to determine the final success rate of your marketing activities. But how exactly can you measure metrics like a newsletter’s conversion rate, opening rate, and click-through rate? And which other KPIs are important?

Click rate & opening rate – newsletter KPIs in e-mail marketing
A comparison of data mining tools
Data mining tools for better data analysis
  • Web analytics

In the digital age, it’s normal for data from small and medium-sized companies to grow to unmanageable amounts. Data mining tools are used to extract desired information from data sets. These extract recurring patterns from the data and make them available to marketers and statisticians. We have compared the most important data mining software and show where their strengths and weaknesses lie.

Data mining tools for better data analysis
Targeting
Targeting
  • Web analytics

Targeting is the magic word for online marketing. Advertising and online commerce are as global as the internet. In this vast content universe, you will find many potential customers. But widely spread marketing campaigns are expensive and often fail to make a direct impact on sales figures. As a regional service provider, you can achieve more by localizing your advertisements and as a specialized...

Targeting
Canvas fingerprinting – online tracking without cookies
Canvas fingerprinting: the cookie successor
  • Web analytics

For decades now, cookies have been the principle tool used by web analysts to collect user data. These cookies are used to monitor the performance of websites or ads and to optimize pages for customers. But many users have since caught on to this questionable method of data collection and analysis, now deciding to block these investigative text snippets. But a new method of online tracking is on...

Canvas fingerprinting: the cookie successor