These days, responsive web design is one of the standard forms of web design, whether the website in question is a web store, a news blog, or a company homepage. This development comes from the increasing number of mobile devices capable of accessing the internet in addition to traditional means, such as desktops and laptops. Over the last decade, the number of people using smartphones and tablets to surf the web has steadily increased, and sales of mobile devices continue to rise. For entrepreneurs starting out with an online venture, it’s essential to have a finger on the pulse of these changing trends. Optimizing a website for mobile devices is therefore a key element in finding success. For some hints on how to get started, check out our digital guide article on the topic.
In an increasingly digitized world, one thing is for certain: the businesses that prevail are the ones who offer their users maximum usability across all devices. Two of the main aspects of mobile optimization are responsive navigation and user friendliness.
For web developers, mobile navigation is especially challenging; the mobile user’s online behavior differs greatly to that of someone using a larger screen, as the use of a mouse makes navigation far more precise. To make the user experience as streamline and fulfilling as possible for the user, developers need to spend some time implementing responsive navigation on their mobile website. Over time, not only has the user behavior changed, but their expectations have too; with faster loading times, the user (or, in terms of e-commerce, potential customer) has become less patient. Therefore, if the mobile navigation is too cumbersome, and it takes too long to reach the desired page, the user is more likely to exit the page, meaning the company loses traffic and profits.