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Image: How does local SEO work?Hluboki DzianisShutterstock

How does local SEO work?

Even if you focus on in-store sales rather than selling online, online marketing is still essential. Many people use the internet to find nearby places to shop. If your business isn’t showing up prominently in local search results, you could be missing out on potential customers.…

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Image: What is search engine optimization? SEO for beginners

What is search engine optimization? SEO for beginners

Google helps users to find exactly what they are looking for online. Every website owner should optimize their site in order to be placed as high up as possible in the search results. SEO is beneficial to the reader and customer as well as the search engine itself. Optimizing is…

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Image: How to delete a Google Account step by step

How to delete a Google Account step by step

In addition to Google’s search engine, services like Gmail, Google Maps, and the Google Chrome browser are standard applications for many users. To access these services and their full functionality, an active Google account is required. But how can you delete a Google Account if…

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Image: How to optimize for Voice Search (SEO)

How to optimize for Voice Search (SEO)

Voice search for search engines is becoming increasingly important and so is SEO. Changes in user behavior and the first adjustments to search algorithms are already visible. Future-oriented SEO therefore starts with voice search. Get to know the most important voice assistants,…

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Image: International SEO for multilingual sites

International SEO for multilingual sites

If you want your website to gain ground on the international stage, it’s crucial to offer your content in a range of languages. To make sure the different versions are just as good as the original, you’ll need more than basic translations though. With proper SEO measures in…

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Image: What is a canonical tag? An explanation

What is a canonical tag? An explanation

When certain website content is used multiple times, it’s not always due to carelessness, but could actually be intentional. International websites or online stores, for example, display lots of similar content. To ensure that search engines don’t classify this as duplicate…

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Image: What are the most important SEO terms? An overview

What are the most important SEO terms? An overview

Search engine optimization is an important component for a successful website, because without SEO your site is less likely to be displayed by Google and other search engines. However, the many SEO terms can be confusing, especially at the beginning. We’ve put together an SEO…

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Image: What is hreflang? The HTML attribute for multilingual websites

What is hreflang? The HTML attribute for multilingual websites

To offer a website in several languages is a challenge in every respect. As well as translating the content and preparing it, other aspects such as networking and optimizing the different versions for search engines need to be taken into account. To ensure that your efforts are…

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Image: How to generate a Google Maps API key

How to generate a Google Maps API key

If you want to integrate Google Maps or Google Maps features into your website, apps, or other programs, you need a Google Maps API key. With this, Google Maps recognizes authorized access and ensures error-free data exchange between the client and API server. We’ll show you how…

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Image: What does Google know about me?

What does Google know about me?

Hey Google, what do you know about me? Because billions of people use YouTube, Gmail, Google Maps, and Search every day, the answer is “quite a lot”. Google collects and analyses tons of user data to hone their adverts. But what exactly does Google know about you, specifically?…

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