Rep­u­ta­tion

Image: What makes website ratings crucial for your site?Andrey_PopovShut­ter­stock

What makes website ratings crucial for your site?

By adding website ratings through reviews, comments, or feedback boxes, you give your visitors a voice and sig­nif­i­cant­ly enhance trust in your offerings. In this article, we explain why website ratings are becoming more crucial, the different types of ratings available, and how…

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Image: What is the CSAT (Customer Satisfaction Score)?Rawpixel.comShut­ter­stock

What is the CSAT (Customer Sat­is­fac­tion Score)?

Do your customers usually purchase once with you and then never return? Then your Customer Sat­is­fac­tion Score is perhaps too low. Put simply: your customers are not satisfied with the services your company provides. This could be because of the product quality, the ordering…

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Image: Job reviews – what is important for companies and employeesG-Stock Studioshut­ter­stock

Job reviews – what is important for companies and employees

How important is a company’s review in a job search? On the one hand, job review sites support potential ap­pli­cants in finding a good potential employer. In addition, the as­sess­ments provide employers with feedback. On the other hand, how reliable and helpful the actual feedback…

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Image: Why is word-of-mouth marketing important?mhatzapaShut­ter­stock

Why is word-of-mouth marketing important?

Ex­chang­ing in­for­ma­tion about products and services with other people plays an important role in how pur­chas­ing decisions are made. With social media and the constant flow of ad­ver­tise­ment all around us, cred­i­bil­i­ty has become an essential part of selling products. That’s why in…

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Image: How to delete a negative Google reviewChin­napongshut­ter­stock

How to delete a negative Google review

When you’ve just put all your strength into launching your business, there’s nothing more frus­trat­ing than receiving a negative Google review. But there’s one thing that’s even worse: one that’s totally out of place or, worse yet, one that qualifies as slander. But don’t worry:…

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Image: Google-Maps listingzimmytwsShut­ter­stock

Google-Maps listing

Having your business reg­is­tered with Google Maps is essential for business owners. The first step towards doing this is reg­is­ter­ing with Google My Business: The search engine leader’s business directory. We will guide you through the sign-up process with step-by-step in­struc­tions…

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Image: What is Google My Business? The Google business platform explainedG-Stock StudioShut­ter­stock

What is Google My Business? The Google business platform explained

What is Google My Business? And what benefits do local companies or busi­ness­es derive from this in­creas­ing­ly important business platform? Read on to find out more about the pos­si­bil­i­ties and functions of Google My Business, whether reg­is­tra­tion is worth it, and how you can manage…

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Image: Gain your customers’ trust with a trust sealStokketeShut­ter­stock

Gain your customers’ trust with a trust seal

If you run a web store, you’ll want users not only to browse your pages but to buy your products too. Getting a visitor to convert is your main focus. Quality content and strong ref­er­ences for your data security can strength­en users’ trust in your products. Trust seals can…

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Image: China’s social credit system: A scoring system with far-reaching effectsVasin LeeShut­ter­stock

China’s social credit system: A scoring system with far-reaching effects

The planned social credit system in China should be in­tro­duced soon to better combat cor­rup­tion and more ef­fi­cient­ly regulate the market. Critics fear it will lead to sur­veil­lance and control of citizens and companies. European and US busi­ness­es will also need to get to grips…

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Image: Crisis marketing to the rescue!GaudiLabShut­ter­stock

Crisis marketing to the rescue!

Economic crises pose a threat to the existence of many busi­ness­es. Ir­re­spec­tive of whether they’re caused by external or company-internal events: don’t freeze your ad­ver­tis­ing budgets! Instead, go into the offensive. During hard times, company owners should try to reach out to…

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