Registering with Google My Business is one of the first steps for local businesses to jump onto the online marketing ladder. It forms an important part of local search engine optimization because a business profile on Google increases the online visibility of your company so that you can reach a greater number of potential customers. But what is Google My Business anyway and how do you get a Google business listing? We explain how to register your business with Google My Business and dive into the advantages of the search engine’s business tools.
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Matching emailSSL certificate24/7/365 supportOnce confirmed, you can edit and adapt your Google My Business profile and add information such as photos, menus, booking options and so on.
Google My Business is a tool aimed at businesses. The platform is an interface between Google and businesses and acts as a digital business directory. A Google company entry contains the most important information about your business, such as contact details, location, and range of services. By setting up a Google company profile, you can control your business presence on Google Search and Google Maps and address new customers. In return, Google users can rate your business and leave reviews.
The advantages of a Google business registration include:
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A Google business registration is free and takes just a few minutes to complete while offering plenty of benefits (especially for small local businesses). If you would like to register your business with Google My Business, follow the steps below.
If you don’t already have one, set up a Google account and create a Google email address. Registration is simple and just requires your full name and birth date.
Now, visit Google My Business. Here, click the “Sign in” button in the top right corner to sign in with your Google credentials.
For many companies, an unmanaged entry already exists on the Google database. If this is the case, click on the respective company name.
If your company already exists in the database, you’ll be asked to confirm your identity in the next step. This is a required step to gain permission to manage the select profile. Verification is a phone call; you’ll receive a confirmation code.
Once your company profile is successfully confirmed, you can proceed to step 5.
If there is no entry for your company yet, click on “Create profile” and enter your business name. Select a category that best matches your business. This step is particularly important to be found by relevant customers on Google.
Now, add your business location. If Google is not sure where your company is located, a map is displayed. You can move the red pin to position it correctly and customize your entry on Google Maps.
This step is optional and only applies if you also offer products or services beyond your primary business location.
Specify your contact information that customers will see when they search for your business online; add your website URL, if available. You can create a free website with Google if you don’t already have one.
Before you begin to add photos and other information to your Google business listing, you need to confirm your identity with a code. In most cases, you will receive the code via postcard within five days.
Keep in mind that your business must be in direct consumer contact to be listed on Google. If you run an online-only business, it should not be submitted to Google My Business. Instead, you can register your website with Google and use other effective Google SEO tools to improve your ranking.
A Google Business registration alone is not enough to take full advantage of the marketing tool. A well-maintained business profile gains attention and ends up in the Local Pack in Google searches. This is a block of information that highlights the top 3 companies in the region that match a user’s search query. To ensure that your business ranks as high as possible and leaves a good impression on Google Maps, follow these tips:
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