Google My Business is a tool aimed at businesses. The platform is an interface between Google and businesses and acts as a digital business directory. A Google company entry contains the most important information about your business, such as contact details, location, and range of services. By setting up a Google company profile, you can control your business presence on Google Search and Google Maps and address new customers. In return, Google users can rate your business and leave reviews.
The advantages of a Google business registration include:
- Free marketing tool, that lets you influence your company presence on Google.
- Simplified appointment setting and integration of photos, service offerings and other attributes integrated as part of your Google company listing.
- Improved online visibility through better ranking in local search results and integration in Google Maps.
- Trustworthy company appearance through a well-maintained Google business listing and Google verification.
- Improved customer care through direct exchange with customers and easy management of ratings.
- Information management via user-friendly Google My Business dashboard
- Valuable insights for search engine optimization with access to data on the search behavior of potential customers.