Rawpixel.comShutterstockThe search engine giant Google determines what can be found on the internet and thus decides the success or failure of a web project. If you want to appear at the top of the results lists, you have to adhere to Google’s guidelines – and these are regularly changed by algorithm…
Rawpixel.comShutterstockTraditional offline advertising is losing more and more importance. Many smaller businesses can particularly benefit from this because online marketing is perfectly suited for small businesses. Many online marketing strategies require no large budget and can be easily scaled.…
LoginShutterstockLaunch your website today and be number 1 in Google rankings tomorrow? That is what every website owner dreams of. However, achieving this goal is not so easy, because SEO is an effective and sustainable marketing method, but also one where results tend to take time. With…
Dean DrobotShutterstockURLs play a crucial role in how your content ranks in search results. Learn how to create SEO-optimized URLs that Google can easily recognize, crawl correctly, and rank well. With the right tips and best practices, you’ll improve your content’s visibility, drive more organic…
To set your web project up for success and ensure it’s easily discoverable through search engines, SEO strategies like keyword optimization are key. By focusing on SEO content from the outset, you improve your chances of ranking highly. But why is search engine optimization so…
Watchara RitjanshutterstockWeb crawlers roam through the internet like digital spiders, searching for web content, collecting data, and storing it in databases. And web crawlers are indispensable online. But how do they work, and what types of crawlers are there? We answer these questions—and also reveal…
nednapaShutterstockWhat is RankBrain? Since 2016, Google has used the self-learning AI system to interpret search queries more accurately and efficiently. RankBrain helps the search engine better understand user intent—even with unfamiliar or ambiguous keywords. In this article, we explain how…
Y Photo StudioShutterstockYou can do much more for the success of your YouTube videos than just offering them in optimal HD quality. High Definition is just one of many criteria that influence the ranking of your clips in the video platform’s search results. With YouTube SEO in various areas, you achieve…
McLittle StockShutterstockSEO is essential in online marketing, and not just in e-commerce. If you’re not visible on Google, you’ll struggle to gain reach. Many focus solely on content and neglect essential SEO measures. But even the best posts will remain invisible without targeted WordPress SEO. Our…
pixelparticleShutterstockUnsupervised learning teaches algorithms to make decisions on their own and continuously improve themselves. In this article, we’ll look at how computers and programs learn without being given rules or restrictions, explore some examples of how unsupervised learning is being used…