Encyclopedia

Image: What is a subdomain?alice-photoShutterstock

What is a subdomain?

Most users have probably visited a mobile site that began with “m.” Or perhaps you’ve landed on an English-language page with a preceding “en.” In both cases, you accessed a subdomain. But what is a subdomain, and when does it make sense to use one? We’ll explain when subdomains…

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Image: What is a crawler? How data spiders optimize the internetWatchara Ritjanshutterstock

What is a crawler? How data spiders optimize the internet

Web crawlers roam through the internet like digital spiders, searching for web content, collecting data, and storing it in databases. And web crawlers are indispensable online. But how do they work, and what types of crawlers are there? We answer these questions—and also reveal…

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Image: What is data management? Sensible data handlingGorodenkoffshutterstock

What is data management? Sensible data handling

Data management is a key priority for business leaders. These days, few companies can operate without digital data processing. Invoices are created on computers, and sales tax is filed online. In addition, regulations such as the California Consumer Privacy Act (CCPA) and other…

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Image: How do UTM parameters help with google UTM tracking and campaigns?metamorworksshutterstock

How do UTM parameters help with google UTM tracking and campaigns?

Google Analytics offers various ways to attribute website visits to specific sources. One of them is UTM parameters, which you append to your campaign links and then evaluate in Google Analytics. We explain how google UTM tracking works, what UTM parameters exist, and how to…

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Image: What is utf-8 and why is it important for global digital communication?ASAG StudioShutterstock

What is utf-8 and why is it important for global digital communication?

UTF-8 is a character encoding under Unicode that aims to encompass all modern languages for data processing. What exactly does “UTF-8” mean? And what is special about UTF-8 in the Unicode character set? Here you’ll learn about the structure of the coding and which bytes are…

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Image: What is a WYSIWYG editor and which one is right for you?Dominik BruhnShutterstock

What is a WYSIWYG editor and which one is right for you?

WYSIWYG – this unusual string of letters has become the standard for most editing programs. Many users can hardly imagine working without the “What You See Is What You Get” principle. Yet especially when it comes to HTML editors, there are alternative approaches and differing…

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Image: What is a static site generator? Explanation, functionality, and benefitsronstikShutterstock

What is a static site generator? Explanation, functionality, and benefits

Nowadays, there’s no shortage of tools for building a website. While website builders and content management systems remain popular choices, they’re often overly complex and resource-intensive. Static site generators—the foundation of so-called Jamstacks—are becoming increasingly…

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Image: What is RankBrain? The Evolution of the Google AlgorithmnednapaShutterstock

What is RankBrain? The Evolution of the Google Algorithm

What is RankBrain? Since 2016, Google has used the self-learning AI system to interpret search queries more accurately and efficiently. RankBrain helps the search engine better understand user intent—even with unfamiliar or ambiguous keywords. In this article, we explain how…

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Image: What is Slack and what can it be used for?gpointstudioShutterstock

What is Slack and what can it be used for?

What is Slack? The program with the catchy name is used for internal communication. But what exactly can Slack do, and is it worth switching to for your company? In this dedicated article, we thoroughly explain the features of Slack so you can decide whether this Silicon Valley…

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Image: What is an SMTP server and how does it work?Spectral-Designshutterstock

What is an SMTP server and how does it work?

If you’re involved with email delivery technology, you will come across the term SMTP server. But what exactly is its crucial role behind the scenes? How does it make sure emails reach their destination reliably and promptly? Understanding this helps in managing email systems…

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