marekuliaszShutterstockThe website footer is the visual end point of a website. A footer summarizes important and legally relevant information in the form of links. Where the content is well-considered, a footer seriously enhances the usability of a website, fosters user loyalty, and boosts a site’s…
Roman SeliutinShutterstockTracking pixels are powerful tools for capturing user behavior in a simple yet effective way, making them valuable for online marketing. These tiny, invisible graphics are easy to integrate and run quietly in the background with minimal resource usage. However, to ensure GDPR…
Timofey ManzyukShutterstockIn the early years, digital text representation was primarily geared toward the English language. Now, people exchange information across language and country borders. This change required the creation of a unified structure for exchanging characters from all alphabets. This goal…
Titima OngkantongShutterstockWeb3 domains are digital identities that are based on a blockchain and give users full control of their domains. They link cryptocurrency wallets, decentralized websites and other Web3 applications. In this article, we explain what exactly Web3 domains are, which domain endings…
alice-photoShutterstockMost users have probably visited a mobile site that began with “m.” Or perhaps you’ve landed on an English-language page with a preceding “en.” In both cases, you accessed a subdomain. But what is a subdomain, and when does it make sense to use one? We’ll explain when subdomains…
Watchara RitjanshutterstockWeb crawlers roam through the internet like digital spiders, searching for web content, collecting data, and storing it in databases. And web crawlers are indispensable online. But how do they work, and what types of crawlers are there? We answer these questions—and also reveal…
The .org domain is a popular and frequently used domain extension. It’s often used by organizations that value credibility and seriousness. But what exactly does .org mean? Find out everything you need to know about the .org meaning and the areas in which the domain extension is…
GorodenkoffshutterstockData management is a key priority for business leaders. These days, few companies can operate without digital data processing. Invoices are created on computers, and sales tax is filed online. In addition, regulations such as the California Consumer Privacy Act (CCPA) and other…
metamorworksshutterstockGoogle Analytics offers various ways to attribute website visits to specific sources. One of them is UTM parameters, which you append to your campaign links and then evaluate in Google Analytics. We explain how google UTM tracking works, what UTM parameters exist, and how to…
ASAG StudioShutterstockUTF-8 is a character encoding under Unicode that aims to encompass all modern languages for data processing. What exactly does “UTF-8” mean? And what is special about UTF-8 in the Unicode character set? Here you’ll learn about the structure of the coding and which bytes are…