QR code tracking lets you collect real-time information about the status of your QR codes. This includes location, total number of scans, demographic data, and scanning device information. Collected metrics and statistics can help you optimize your marketing campaigns and achieve business goals.
Nowadays, many products, deals, and ad spaces include QR codes. With up to 2,500 characters, these codes can contain a wide variety of information, including the following:
- Text
- Payments (QR code payment)
- Audio and video files
- Tickets and certificates
- Advertising
- URLs
- Information
- Promotional information
- Contact information
- Augmented reality integration
Companies that know where, when, and how often people scan their QR code have a clear competitive advantage. Knowing whether customers read a QR code on a PC or scan a QR code with their smartphone is important information. Unlike OCR software, QR codes not only integrate diverse content, but also collect important data. For example, you can use demographic, geographic, and technological metrics to create analyses of purchasing, search, and user behavior. You can also use QR code tracking to effectively optimize marketing and advertising strategies and tap into unrecognized growth opportunities.