Conversational Marketing

What is Conversational Marketing?

 

Conversational marketing is a hot topic for SMBs looking to change the way they reach out to new and existing customers. Learn more about how to engage customers on a one-to-one basis and grow your business with a more human approach to marketing.

 

Ancillary copyright for press publishers in Europe

Ancillary Copyright for Press Publishers

 

Upload filters and ancillary copyright are two planned changes to EU copyright law that are viewed with great concern by internet activists and various associations. This is because ancillary copyright law is criticised for restricting freedom of communication on the Internet,...

 

VerpackG – a guide to German packaging law

VerpackG: The new German Packaging Act of 2019

 

From 2019, a new packaging law will be enforced in Germany, with implications for international sellers who retail to the German market. Any sellers whose goods come in packaging are required to comply with this new law. The purpose of the law is to make competition fairer and to...

 

The best Alexa Skills

Amazon Echo upgrade: the best Alexa Skills

 

So you think Alexa can do a lot? Well, it’s now possible to add even more capabilities to the smart Amazon Echo speaker. If you network it with external providers, you can extend the pre-configured functions with different applications. With Amazon Alexa Skills, Alexa becomes a...

 

WordPress Gutenberg

WordPress Gutenberg: What does the new editor do?

 

The upcoming version 5.0 of WordPress will use the Gutenberg editor to make some changes to how articles are created. Gutenberg uses “blocks” instead of HTML and CSS. The act of creating an article has a playful element, with the author assembling their articles block by block....

 

Upload filters

Upload filters: a danger to free internet content?

 

The planned redesign of European Union’s copyright laws includes two very controversial acts. What is especially receiving a fair share of criticism though, is the projected commitment of website operators to establish upload filters designed to protect the intellectual property...

 

hreflang: The HTML attribute for multilingual websites

To offer a website in several languages is a challenge in every respect. Apart from the translation and preparation of the navigation elements and content, other aspects such as networking and search engine optimization of the different versions require effort and a planned approach. To make sure that all your efforts are not in vain, and that search engines like Google can identify all the...

Search engine optimization: basics for beginners

Google helps users to find exactly what they are looking for online. Every website owner should optimize their site in order to be placed as high up as possible in the search results. This is beneficial to the reader and customer as well as the search engine itself. Optimizing is not only about content; it also includes structural and technical aspects.

10 tips for optimizing your SEO content

What distinguishes good SEO content from average website content? Why is it so important to optimize SEO texts on your homepage for search engines? These ten tips on topics such as keyword optimization, duplicate content, and internal links show you how to customize your site content to meet the demands of the modern web search. Don’t forget that a good writer first writes for the reader and then...

CSS Tutorial: An introduction to Cascading Style Sheets

Without CSS, websites would just be a collection of text elements separated by headlines and paragraphs. Only the ability to format HTML using cascading style sheets make the internet what it is today: a colorful mix of customized online presences, from the ambitious home hobby page to the award-winning design website. Our CSS tutorial walks you through the secrets of the stylesheet language with...

VLAN | What is a virtual local area network?

A VLAN offers you the chance of quickly creating a more orderly and cost-effective large company network. Administrators know how difficult it is to change the entire network installation due to changes in the corporate structure. A virtual LAN allows you to avoid these problems and to easily configure everything through software.

Unicast: Targeted connection between two points

Do you want your data to reach just one recipient? Then send a unicast. Whether it is IPv4 or IPv6, unicasts find the right target. Accessing websites, sending e-mails, file transfers all use this form of addressing. But what is technically behind it, and how do unicast and multicast differ?

IP addresses: Everything you need to know

Without IP addresses, online communication wouldn’t work. After all, routers – the “post offices” of the internet – need a specific instruction on where to send a data packet. But the topic also has its drawbacks: what else are IP addresses used for, besides websites and emails? Employed as a tool by trackers and hackers, they’re increasingly attracting the attention of data protection advocates.

PostgreSQL: a closer look at the object-relational database management system

The PostgreSQL database management system, also known to many as Postgres, has many decades of development behind it. It originally started as a project at Berkeley University in California. Today, the open source database continues to defy solutions from commercial competitors, since the development team is constantly working on its functionality and performance. But what exactly is PostgreSQL?...

SAML: the XML framework for SSO at a glance

Simplifying log-in processes makes websites more user friendly, and also helps to increase the security of user data. One of the most popular solutions for implementing authentication processes is SAML (security assertion markup language). Through a variety of components such as special protocols and message formats, this XML-based framework helps to implement internal and cross-company log-on...

What is Conversational Marketing?

Conversational marketing is a hot topic for SMBs looking to change the way they reach out to new and existing customers. Learn more about how to engage customers on a one-to-one basis and grow your business with a more human approach to marketing.

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