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metamorworksshutterstockGoogle Analytics offers various ways to attribute website visits to specific sources. One of them is UTM parameters, which you append to your campaign links and then evaluate in Google Analytics. We explain how google UTM tracking works, what UTM parameters exist, and how to…
ASAG StudioShutterstockUTF-8 is a character encoding under Unicode that aims to encompass all modern languages for data processing. What exactly does “UTF-8” mean? And what is special about UTF-8 in the Unicode character set? Here you’ll learn about the structure of the coding and which bytes are…
Dominik BruhnShutterstockWYSIWYG – this unusual string of letters has become the standard for most editing programs. Many users can hardly imagine working without the “What You See Is What You Get” principle. Yet especially when it comes to HTML editors, there are alternative approaches and differing…
ronstikShutterstockNowadays, there’s no shortage of tools for building a website. While website builders and content management systems remain popular choices, they’re often overly complex and resource-intensive. Static site generators—the foundation of so-called Jamstacks—are becoming increasingly…
nednapaShutterstockWhat is RankBrain? Since 2016, Google has used the self-learning AI system to interpret search queries more accurately and efficiently. RankBrain helps the search engine better understand user intent—even with unfamiliar or ambiguous keywords. In this article, we explain how…
gpointstudioShutterstockWhat is Slack? The program with the catchy name is used for internal communication. But what exactly can Slack do, and is it worth switching to for your company? In this dedicated article, we thoroughly explain the features of Slack so you can decide whether this Silicon Valley…
Elena KharichkinaShutterstockThe AIDA model is fundamental knowledge in advertising effectiveness research. The schematic representation of the purchase decision process in four successive phases is seen by some as a brilliant reduction to the essentials. Others consider it an outdated simplification that…
Vaclav StastnyShutterstock404 error pages are usually standardized, but website owners can design custom versions. A creative and engaging 404 page helps reduce the frustration of missing content. In this dedicated article, we share practical tips for designing unique error pages and highlight inspiring…
StartTLS initiates the encryption of an email using the TLS protocol and is convenient because, if the method is accepted, the encryption occurs automatically. There’s no need to contact a dedicated port; StartTLS can be easily integrated into normal operations. However, this…
Rawpixel.comShutterstockThe Outlook spam filter moves unwanted and potentially malicious spam emails to the Junk folder. Even promotional emails that don’t meet typical spam criteria can be kept out of your inbox with the right settings. If legitimate messages are mistakenly flagged, the Outlook Junk…