Jamie GrillShutterstockInstagram Shopping is a feature that allows you to sell products and collections directly through the Instagram app. To do this, simply add product names, prices and corresponding shop links to your photos, turning Instagram into your personal point of sale. We explain how to set…
ShutterOKShutterstockFrom hobby to profitable income source? Many dream of making money with a blog. However, a successful blog project requires time and a loyal readership. Only then do monetization methods like ads, sponsored posts, or income sources like digital products or memberships become…
ElnurShutterstockHardly any Google tool is as important for SEO as Google Search Console. Using this free analytics tool, you can configure settings and make technical optimizations to your website, access non-public statistics, and gain a better understanding of how Google views your site and…
Creativa ImagesShutterstockWith a market share of over 90 percent, Google is by far the most important search engine on the internet. For operators of commercial internet projects, it is essential to position their websites as high as possible in Google’s search results. This involves considering numerous…
Laurent TshutterstockGANs are fundamentally reshaping online marketing as images, videos, and even full websites can now be generated and scaled automatically using advanced generative models. GAN-based AI enables highly personalized campaigns, accelerates content production, and supports real-time,…
G-Stock StudioShutterstockWith more than a billion websites around the world, standing out as a newcomer takes strategy and patience. Effective marketing gives you a range of tools to boost your online visibility and connect with the audience you want to reach. From SEM to display ads to mobile campaigns,…
ElnurshutterstockBuilding backlinks is an important part of search engine optimization. Google treats links pointing to a page as recommendations and uses them as a signal of relevance. Not only the number of backlinks matters, but also their quality. This article explains how to generate strong…
Elena EfimovaShutterstockToday, artists have a wide range of options for selling art online. In this article, we’ll show you the advantages and disadvantages of selling artwork on the internet. You’ll also learn why having your own artist website matters, why social media activity is important, and what…
Thanakorn.PShutterstockPerformance Max (PMax) campaigns from Google Ads run across all Google channels and rely heavily on automation. This guide shows you how to set clear conversion goals, build strong asset groups and use audience signals more strategically. You'll also learn why data feed quality…
Venomous VectorShutterstockWhat is PMax? PMax is an AI-powered Google Ads campaign type that combines channels like Search, Display, and YouTube into a single campaign. It’s designed to use ad budgets more efficiently and improve conversion performance. PMax runs automatically, analyzes data in real time…
There are many options and strategies for marketing content, products, and services online. In addition to traditional outlets (like banners or videos), e-commerce also lends itself particularly well to generating customer attention: methods like search engine, affiliate, and social media marketing are all part and parcel of a good online marketing mix. In our guide on the topic, we’ve compiled important information on the basics of online marketing and have also included plenty of expert-level tips.
From beginners to experienced professionals, this guide offers individuals of all competency levels relevant tips for successful online marketing. And online marketing basics are just as much a part of this guide as expert-level topics (‘Cloaking–an SEO blackout’ or ‘Canvas fingerprinting–web tracking without Cookies’). Readers looking to set up e-commerce platforms or become online marketers stand to gain a lot with this content. Small and midsized companies aiming to enter the online market or expand their marketing skills will also find useful resources here (e.g. ‘Creating a business plan for your online store’, ‘8 tips for successful online store marketing’, or ‘Successful social media marketing’).
The articles are divided into four different subcategories. Under ‘Online sales’, you’ll find texts on how to construct and operate an online shop. In addition to the fundamentals of online marketing, there’s a lot of information on how to upgrade your web store located in this section. The subcategory, ‘Social media’ provides tips on how to win over customers and create campaigns within today’s conventional social media networks. Here, you can find out how to execute different strategies in varying levels of complexity. Under the keyword, ‘Social media marketing’, there are articles on search engine optimization (SEO), search engine advertising (SEA) as well as useful online marketing tips for relevant tools and techniques. The fourth and final subcategory, ‘Web analytics’, covers different approaches and tools for gathering data on visitor behavior and how to create web statistics (e.g. with Google Analytics). IONOS’s Online Marketing Guide is a one-stop shop for clear and comprehensive information on online business and online marketing.