AI-generatedMicroblogging is the publication of short messages that can be taken in at a glance. Services such as X, Mastodon, Threads, and Bluesky use this principle. We explain what defines microblogging, what advantages it has over traditional blogs, and which microblogging services are…
AI-generatedThe success of a Google Ads campaign doesn’t necessarily depend on a large budget. If you get to know the search giant’s advertising service in depth, take the time you need to create your ads and maintain your campaign regularly, you can achieve promising results with…
landioShutterstockThe internet has long provided plenty of space for subcultures. In online communication, many users rely on leetspeak as a kind of code that is often only understood by insiders. In leetspeak, letters are replaced with numbers and special characters. Where the Leet alphabet comes…
Rawpixel.comShutterstockThe search engine giant Google determines what can be found on the internet and thus decides the success or failure of a web project. If you want to appear at the top of the results lists, you have to adhere to Google’s guidelines – and these are regularly changed by algorithm…
William PotterShutterstockDropshipping lets you run your own online store without managing inventory or shipping, as orders are sent directly from the supplier to your customers. This model lowers costs and risks, making it especially attractive for beginners in e-commerce. Our guide explains the key…
DenPhotosShutterstockAgentic commerce is the next step in digital commerce. AI agents independently handle purchasing processes, from product searches and price comparisons to automated payments. Businesses benefit from more efficient workflows, lower error rates and personalized recommendations. In…
ChinnapongshutterstockRenaming your YouTube channel is now a straightforward process. In the past, updating a channel name would automatically change the name linked to your Google Account as well. To simplify things, YouTube has updated its guidelines and separated channel name changes from Google…
AI-generatedWith billions of registered users worldwide, Instagram has become an important marketing tool. Businesses and individuals create accounts and upload eye-catching photos or video clips to increase the number of followers on Instagram and end up with more than their competitors.…
mrmohockShutterstockIf you stream on Twitch, choosing a name with strong recognition value is important. If you no longer like the name you selected when registering, you can change it in just a few steps. Keep in mind that this isn’t possible at all times and will also affect your channel URL.…
Antonio GuillemShutterstockQuiz, Advent calendar, or reel competition? With Meta Business Suite and Instagram cross-posting, you can achieve maximum reach in line with Canadian privacy law and Meta’s guidelines. Our guide provides a step-by-step process on how to define goals, select formats, and avoid…
There are many options and strategies for marketing content, products, and services online. In addition to traditional outlets (like banners or videos), e-commerce also lends itself particularly well to generating customer attention: methods like search engine, affiliate, and social media marketing are all part and parcel of a good online marketing mix. In our guide on the topic, we’ve compiled important information on the basics of online marketing and have also included plenty of expert-level tips.
From beginners to experienced professionals, this guide offers individuals of all competency levels relevant tips for successful online marketing. And online marketing basics are just as much a part of this guide as expert-level topics (‘Cloaking–an SEO blackout’ or ‘Canvas fingerprinting–web tracking without Cookies’). Readers looking to set up e-commerce platforms or become online marketers stand to gain a lot with this content. Small and midsized companies aiming to enter the online market or expand their marketing skills will also find useful resources here (e.g. ‘Creating a business plan for your online store’, ‘8 tips for successful online store marketing’, or ‘Successful social media marketing’).
The articles are divided into four different subcategories. Under ‘Online sales’, you’ll find texts on how to construct and operate an online shop. In addition to the fundamentals of online marketing, there’s a lot of information on how to upgrade your web store located in this section. The subcategory, ‘Social media’ provides tips on how to win over customers and create campaigns within today’s conventional social media networks. Here, you can find out how to execute different strategies in varying levels of complexity. Under the keyword, ‘Search engine marketing’, there are articles on search engine optimization (SEO), search engine advertising (SEA) as well as useful online marketing tips for relevant tools and techniques. The fourth and final subcategory, ‘Web analytics’, covers different approaches and tools for gathering data on visitor behavior and how to create web statistics (e.g. with Google Analytics). IONOS’s Online Marketing Guide is a one-stop shop for clear and comprehensive information on online business and online marketing.