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ohenzeShutterstockB2B email marketing is now much more than the traditional newsletter. With AI-driven personalization, automated workflows, and targeted segmentation, email marketing remains one of the most effective and powerful tools for customer acquisition, retention, and lead nurturing –…
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stockfourShutterstockAI phone announcements automatically answer calls, respond to common questions, and capture caller requests. Businesses use them to ensure inquiries are handled even outside business hours. They also help reduce missed calls, improve how easy it is to reach your business, and…
agsandrewshutterstockFrom dictation tools to AI-powered phone assistants and transcription, many of today’s voice-based technologies rely on AI speech recognition. This article explains how Automatic Speech Recognition works, the technologies behind it and how businesses can use tools like the IONOS…
stockfourShutterstockPhone assistant apps help manage incoming calls, from identifying unknown numbers and blocking spam to screening calls or transcribing voicemail messages. They also help you reduce interruptions and quickly decide whether to answer. Businesses also use AI phone assistants to…
Most people couldn’t imagine a life without e-mails. Whether you use them to communicate for business or personal reasons, e-mails have practically replaced traditional letters. Over 200 billion e-mails are sent around the world each day and despite the rise in social media and instant messaging, they show no sign of slowing down. Our E-mail Guide forms part of the IONOS Digital Guide and is dedicated to the basic framework of the e-mail–from the technical security requirements to marketing strategies you should use when sending business e-mails. The contents of this E-mail Guide cater for both beginners as well as more experienced computer users.
The numerous e-mail tips in the guide are aimed at a wide readership, from hobbyists and novices to IT and e-mail marketing professionals. Owners of small and medium-sized companies can also benefit from articles that provide information on how to create business e-mails and build successful e-mail marketing campaigns. The e-mail guide takes into consideration that readers have different levels of IT knowledge; as well as introductory articles on FAQs (e.g. ‘How is an e-mail sent?’ or ‘What should an e-mail header contain?’) there are also more detailed and specific articles such as ‘E-mail encryption with PGP’ or ‘Creating individual newsletter templates’.
In IONOS’s Digital Guide, the E-mail Guide offers three different subcategories. Under ‘E-mail marketing’ you can read about marketing trends as well as tips on direct marketing via e-mail. The ‘E-mail security’ subcategory mainly deals with e-mail encryption and how to handle spam and phishing e-mails. Lastly, under ‘Technical matters’, you’ll find various articles about structure, operation and storage of e-mails and the corresponding software. In our guide, we provide detailed information on everything to do with e-mails, presented to you in a clear and understandable way.