In addition to the performance of your own posts, an Instagram follower analysis is also part of the statistics function. Alongside pure follower numbers, Instagram also provides comprehensive information on the demographic of your followers, including:
Most businesses are aware of who their potential target group is, and therefore will not encounter any major surprises here. However, it is still interesting to observe how a following on Instagram differs from that of Facebook. Getting this insight can raise questions such as: Do I need to optimize my Instagram strategy to better suit the platform? Should I design my content and advertisements differently from those on Facebook?
These statistics on followers also answer questions like: when are your followers online and, on average, how much time do they spend on the app? Among other things, this may lead to you reconsidering your posting rhythm and your content planning to suit this new information. Despite the new algorithm, the Instagram feed still has a tendency to swallow up new posts on a daily basis, leading to many followers never even seeing them. It’s much better to know exactly when the bulk of your followers are online, and to measure the Instagram reach to track success or failure more easily.