More than 1 billion Instagram accounts are active each month all over the world – with more than half of them being used daily (as of August 2020). Approximately 90 percent of these accounts follow at least one company according to internal data collected by the photo network. Instagram has lots of information about user activities as well as impressive success stories on its website to show interested companies, bloggers, and influences how appealing the social platform really is. Whether high-quality product photos, narrative Instagram stories, or target-oriented advertisements: the success of marketing in the photo-sharing network seems practically certain from a superficial point of view.
In fact, Instagram marketing also involves a lot of work that would not be possible without technical aids. The tools chosen play a decisive role in the optimization of image and video material, which is decisive for the presentation. But also when scheduling publications and interacting with the target audience, relevant programs can be really useful. To make it easier for you to find the most suitable apps, this article presents some of the best Instagram apps and desktop programs.