With 78 million active users per month in the United States alone, Instagram provides a remarkable amount of potential for achieving a large outreach and high user engagement rate. In order to benefit from this, your company first needs to build a follower base. So, how should you do this? Of course, it’s very tempting to take the easiest and quickest route but this is usually not very sustainable — the somewhat dubious option is to you buy followers. While this increases the follower base and outreach in the short term, it won’t further corporate objectives in the long term.
This method rarely leads to companies gaining followers who are genuinely interested in the brand and as a result, the level of interaction will be very low, making this an ineffective way to expand your outreach. It’s far better to gain Instagram followers naturally. While this takes longer and requires more effort, it is far more sustainable.
In our guide on how to get Instagram followers, we’ve gathered some tips to help you increase your follower base and transform your Instagram into an effective advertising platform without paying for likes.
The 10 most followed Instagram accounts all belong to celebrities and athletes, with singer and actress Selena Gomez clinching the top spot with over 100 million followers. The most followed company is Nike with currently over 72 million followers, making it the 13th most followed Instagram in the world.