If you’re a regular Instagram user, you may have already spotted the Instagram Reels feature. But what exactly is Instagram Reels?
Similar to the Story feature first introduced by Snapchat, and later copied by Facebook and implemented in its platforms Instagram and WhatsApp, Instagram Reels is a clone of yet another app.
In the case of Instagram Reels, the main functionality is based on the much hyped video app TikTok. The Chinese app lets users create and share short videos. Simple editing tools including effects, background music, and various filters have contributed to the app’s meteoric rise to popularity. Worried about users abandoning Facebook in favor of the competition, Facebook has been trying to appeal to a younger audience by rolling out similar features. But can Instagram Reels keep up with TikTok? Find out how to useInstagram Reels and what the difference are compared to TikTok.