When scrolling through Tumblr’s search results, you’ll notice a clear tendency towards images and animated GIFs, which are automatically played back when called up. Each blog can also be displayed as a practical "archive" overview, allowing individual posts to be accessed directly. Apart from that, you can also share texts, videos, live broadcasts, and even audio files on the network. As with Instagram, hashtags alert other users to their content and allow them to add blogs to their dashboard (Tumblr’s timeline) as favorites to keep abreast of new posts.
“Reblogging” is of particular importance. There are even some blogs on Tumblr that concentrate exclusively on gathering images on a certain topic. In this way, popular content swirls through the community at extreme speed and spreads far beyond. However, the precarious copyright situation should be taken into account. In order to surf the platform to your heart’s content, you don’t have to be a blogger: When you have a blog on this Instagram alternative platform, you can simply enjoy the content without interacting with it.