Colors are a message in themselves. Consciously chosen color compositions and color accents trigger feelings and reactions. Blue, for example, has a calming and professional effect, but in the wrong context can come off as cool and off-putting. Red, on the other hand, radiates warmth and liveliness and, as a signal color, has a particularly emotional effect. Color gradients, where several colors are gradually combined, are also very popular for website backgrounds. Different saturations create an individual look and intensity.
It’s a good idea to incorporate compositions coordinated around monochrome, solid, contrasting, and gradient colors. A combination of high-quality photographs and matching color patterns and gradients will also help structure your website background. For this, take note of current color trends from institutions like Pantone Color Institute or the AkzoNobel Global Aesthetic Center (Dulux).