WooCommerce is WordPress’ answer to eCommerce. The store plugin is one of the most popular extensions of the CMS. But which WooCommerce templates are available and what features do they offer? What are the best WooCommerce themes for your purpose? Read on to find out.
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| Flatsome | Divi | Storefront | Porto | Sparkling |
Plenty of designs | ✔ | ✔ | Partly | ✔ | ✘ |
SEO-friendly | ✘ | ✔ | ✔ | ✔ | ✔ |
Responsive | ✘ | ✔ | ✔ | ✔ | ✔ |
Great support | ✔ | ✔ | ✔ | ✔ | ✔ |
Free | ✘ | ✘ | Partly | ✘ | ✔ |
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Before you select a WooCommerce theme, you may want to consider a few points. A huge variety of WooCommerce templates are now available and not every provider is recommendable or suitable for your individual needs. By asking a few questions in advance, you can find the most suitable plugin for your site faster. The list of questions depends on your requirements, but you should check the following factors in any case:
Community input can be important when choosing a WooCommerce theme. Look for testimonials, check reviews, and explore how often a template is used. While there are no guarantees, a frequently used theme with numerous positive reviews and an active community may provide a better user experience.
In the following, we compare five popular providers of WooCommerce themes. These are among the best free themes on the market. So if you are planning to sell your products online, these templates are an excellent choice.
Flatsome has a huge following and is one of the most used paid-for WooCommerce themes globally. The template is easy enough for beginners and laymen to use while delivering impressive results. Numerous layout options and content elements are available to create a customized design in just a few steps. The themes are particularly well-suited to small stores. There are some drawbacks with the CSS integration, but if you have problems, you can rely on help from a broad and dedicated community.
| Pros | Cons |
|---|---|
| ✔ Easy setup | ✘ Not great for SEO |
| ✔ Multiple layout options | ✘ No optimal CSS integration |
| ✔ Header builder via drag and drop | ✘ Comparatively prone to bugs |
| ✔ Always up to date | |
| ✔ Large community and good support |
Compared to other WooCommerce themes, Divi is much more expensive. In return, the buyer receives their own site builder, a heavily customizable store design, all without requiring any programming knowledge. You don’t have to compromise on responsiveness either. The loading times are impressively fast. Customer support and a large community areavailable to support users. The template only reaches its limits when there are too many different articles.
| Pros | Cons |
|---|---|
| ✔ Site builder | ✘ Comparatively expensive |
| ✔ Easy to use | ✘ Partial problems with a large assortment |
| ✔ Excellent performance on mobile devices | |
| ✔ Fast loading times | |
| ✔ Good support |
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WooCommerce comes with a whole host of features and extensions, providing everything you need for a fully functional online shop!
DomainSSL certificateEmail addressStorefront provides a middle ground between free WooCommerce themes and paid versions. The free plan is great for getting started, but for a more professional store you need the commercial option, because many functions and layout options are not included in the basic version. Storefront was created by the developers of WooCommerce, which is why compatibility is always ensured. A strong, responsive design and fast load times are among its core strengths.
| Pros | Cons |
|---|---|
| ✔ Best compatibility with WooCommerce | ✘ Limited options in basic version |
| ✔ Strong, responsive design | |
| ✔ Fast loading times | |
| ✔ Extensions possible |
One of the most popular WooCommerce themes on the market is Porto. The creators call their product the perfect theme for beginners and professionals. Users require no prior knowledge to build an online store with Porto. It’s user-friendly and fully customizable. Whether you’re looking to sell homemade products on the Internet, art or need a clever design for your clothing brand – Porto has it. SEO optimization is easy to manage with Porto and page load times are fast. The provider is also known for its great support.
| Pros | Cons |
|---|---|
| ✔ Many design options | |
| ✔ SEO-optimized | |
| ✔ Fast loading times | |
| ✔ Great support |
Sparkling is among the few freely available WooCommerce themes that can keep up with commercial alternatives. Its strengths are its responsive design options, meaning your store will look great on any device with Sparkling. Sparkling is compatible with numerous WordPress plugins and includes a full-screen slider. Support is fast and competent. However, Sparkling loses a few points when it comes to scope – paid options offer a greater variety of design and function options.
| Pros | Cons |
|---|---|
| ✔ Free | ✘ Fewer features than commercial WooCommerce themes |
| ✔ Runs well on all end devices | |
| ✔ SEO-friendly | |
| ✔ Compatible with many plugins |
The providers presented above are undoubtedly among the best WooCommerce themes currently available. However, if you didn’t find what you were looking for, check out countless other providers to create your online store with WordPress.
If you’re still struggling between Shopify or WooCommerce, take into account that Shopify offers significantly fewer customization options. Take your time to compare all options to find the solution that best suits your needs
We can help you with your eCommerce endeavors. With IONOS you get a WooCommerce Hosting Solution that is specifically tailored to your needs. Choose from a diverse range of solutions for individual or multiple stores!
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