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Melissa Senn

Melissa Senn

Melissa Senn has been with IONOS since 2016 and joined the IONOS Digital Guide team in 2021. She focuses on website man­age­ment, e-commerce, and social media.

As a digital strate­gist, her par­tic­u­lar focus is on ar­ti­fi­cial in­tel­li­gence (AI). She uses her expertise to translate complex tech­no­log­i­cal trends into practical content for small and medium-sized en­ter­pris­es (SMEs).

She began her career at IONOS in trans­ac­tion­al SEO, where she was re­spon­si­ble for search engine op­ti­miza­tion for the online tools and e-commerce product areas for over four years. Her focus was on technical analysis and in­creas­ing online vis­i­bil­i­ty.

She laid her academic foun­da­tion with a Bachelor of Science in Economics and a Master of Science in Man­age­ment with a spe­cial­iza­tion in Marketing from the Uni­ver­si­ty of Hohenheim in Stuttgart.

Co-Author

Image: Advertise online with ad exchangesMaksim KabakouShut­ter­stock

Advertise online with ad exchanges

The ad­ver­tise­ments you see online aren’t just chosen at random. Many extensive processes and pro­ce­dures have gone into even the simplest of banner ad­ver­tise­ments. The user doesn’t notice any of this thanks to real-time ad­ver­tis­ing, which takes a few mil­lisec­onds to decide which…

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Reviewer

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Google PageSpeed Insights: how fast is your site?

Google PageSpeed Insights analyzes the speed of websites on both desktop and mobile devices (when available). In addition, PageSpeed Insights provides in­for­ma­tion on existing problems and potential solutions in terms of loading speed. This article will tell you about how it is…

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Image: Google Tag Manager: the hub for your tracking and testing snippetsDavid ArtsShut­ter­stock

Google Tag Manager: the hub for your tracking and testing snippets

Tools for recording and analyzing user behavior are part of everyday life for website operators. Yet the more codes you need to embed and keep track of, the more difficult and time-intensive the task becomes. How can you keep track of every­thing? The Google Tag Manager offers the…

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What is ASP.NET?

If you’re in­ter­est­ed in pro­gram­ming Windows ap­pli­ca­tions, you may be familiar with the C# and Visual Basic languages. You probably already work with the .NET framework. With ASP.NET you can use the usual languages and methods to realize web ap­pli­ca­tions and dynamic websites. Read…

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How to embed a Video in WordPress

Video content adds the finishing touches to your WordPress site. Now more than ever before, videos are in high demand. They’re not only eye-catching but also deliver important content. In this article, we’ll discuss the various options to embed videos in WordPress and show you…

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How to duplicate a WordPress page step by step

Du­pli­cat­ing WordPress pages can save time and effort during website de­vel­op­ment. Instead of building similar pages from scratch, you can copy existing ones and adjust them as needed. This guide shows how to quickly and ef­fi­cient­ly duplicate WordPress pages and posts using…

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Image: What is AI marketing automation and how does it work?AI-generated

What is AI marketing au­toma­tion and how does it work?

AI marketing au­toma­tion uses data and machine learning to make campaign decisions more flexible and re­spon­sive. It can help busi­ness­es tailor audiences, content, timing and channels as new in­for­ma­tion comes in, rather than relying only on fixed rules. But effective au­toma­tion…

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Which AI marketing tools are worth con­sid­er­ing?

AI marketing tools can make it easier to create content, manage campaigns and analyse per­for­mance. But which ones are actually worth using? This com­par­i­son looks at some of the best AI tools for marketing, explains what they are suited for and high­lights their main ad­van­tages.…

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Image: How to use AI in marketingAI-generated

How to use AI in marketing

AI in marketing can help teams analyze data, create content and manage campaigns more ef­fi­cient­ly. For small and midsize busi­ness­es, it can also make it easier to test ideas, per­son­al­ize com­mu­ni­ca­tion and handle repet­i­tive tasks. But where does ar­ti­fi­cial in­tel­li­gence in…

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Shopify vs. PrestaShop

Choosing the right store system is almost as important to e-commerce success as the products. If the technical setup is not right, selling online can become a burden rather than a blessing. In the following com­par­i­son “Shopify vs. PrestaShop”, we compare two solutions in more…

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The best Magento al­ter­na­tives

Magento is one of the most widely used eCommerce solutions. However, there are a few com­pet­i­tive providers that can keep up with the top dog in terms of func­tion­al­i­ty. In­di­vid­ual providers differ in func­tion­al scope and pricing. For a com­pre­hen­sive overview, we have compiled the…

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Square­space al­ter­na­tives

Square­space is not the only website builder for designing websites and online stores. There are free and paid Square­space al­ter­na­tives that offer similar features for anyone looking to build a strong online platform with eCommerce features. We compare different solutions and…

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Image: The best WooCommerce alternativesDenPhotosShut­ter­stock

The best WooCom­merce al­ter­na­tives

The demands that different-sized stores place on a good e-commerce software vary greatly. As such, in addition to the popular software WooCom­merce, there may be other al­ter­na­tives that are better suited to in­di­vid­ual stores. In this article you will find out what al­ter­na­tives…

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