Melissa Senn has been with IONOS since 2016 and joined the IONOS Digital Guide team in 2021. She focuses on website management, e-commerce, and social media.
As a digital strategist, her particular focus is on artificial intelligence (AI). She uses her expertise to translate complex technological trends into practical content for small and medium-sized enterprises (SMEs).
She began her career at IONOS in transactional SEO, where she was responsible for search engine optimization for the online tools and e-commerce product areas for over four years. Her focus was on technical analysis and increasing online visibility.
She laid her academic foundation with a Bachelor of Science in Economics and a Master of Science in Management with a specialization in Marketing from the University of Hohenheim in Stuttgart.
Maksim KabakouShutterstockThe advertisements you see online aren’t just chosen at random. Many extensive processes and procedures have gone into even the simplest of banner advertisements. The user doesn’t notice any of this thanks to real-time advertising, which takes a few milliseconds to decide which…
G-Stock StudioShutterstockIf you want to launch a dropshipping business, you have to start looking for a manufacturer or wholesaler who will work as your so-called dropshipping provider. There are both national and international providers you can partner with as your dropshipping supplier and link them to…
focal pointshutterstockThe practice of exploiting misspelled variants of popular websites for personal gain is known as typosquatting. Users who incorrectly enter URLs into a browser’s search bar may be getting more than what they’ve bargained for and end up on a squatted domain. We’ll show you how…
BrAt82ShutterstockGoogle Shopping is one of the most successful online sales platforms around. The products advertised are displayed as ads above the search results. Wondering how to set up Google Shopping for your product? Or perhaps what a good Google Shopping Product Feed looks like and how to…
EL_ImagesShutterstockYou want to sell online – but where? If you don’t want to be entirely responsible for your own online shop, then you should offer your products on e-commerce platforms. Aside from the giants Amazon and eBay, there are other interesting online marketplaces that are worth checking…
Thanakorn.PShutterstockIn order to advertise in search engines, most businesses will use Google AdWords. There can be no denying that both SEA and SEO efforts are always geared towards the market leader Google. However, for a healthy marketing mix it also makes sense to look at some Google AdWords…
Rawpixel.comShutterstockMemes as video clips, snippets from popular shows, animated logos, or banner ads: the practical GIF format has universal appeal, and can be used in many online contexts. GIFs can be found all over the internet, but making a GIF is also a popular option, with the added bonus that…
violetkaipashutterstockAI picture generators offer a wide range of applications. They can be used not only to edit existing images, but also to create new, unique visual content in a short amount of time. However, not every AI that can create images is automatically suitable for your needs. In this…
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zimmytwsShutterstockThe internet never forgets – is it always true? In some cases, search engines are obliged to grant users permission to delete defamatory search results. If Google displays personal data that is outdated or of no interest to the public, users can request the search engine to…
Laurent TshutterstockIt’s no surprise that AI is here to stay. With its rapid advancements and growing capabilities, AI is transforming the way we work and interact with each other. From automating routine tasks to providing smart insights, AI simplifies many processes. It can even help you quickly…
wk1003mikeShutterstockAn important part of a website that many operators underestimate is the privacy policy. This notifies site visitors of the information they are disclosing about themselves and what their data will be used for. But what kind of information should this declaration contain, what has…
Valery EvlakhovShutterstockSince May 25, 2018, a European law on data protection has been in place. However, despite it being relevant to day-to-day business, many companies and website operators are still unattuned to the General Data Protection Regulation (GDPR). On top of this, high fines are imposed on…