Melissa Senn has been with IONOS since 2016 and joined the IONOS Digital Guide team in 2021. She focuses on website management, e-commerce, and social media.
As a digital strategist, her particular focus is on artificial intelligence (AI). She uses her expertise to translate complex technological trends into practical content for small and medium-sized enterprises (SMEs).
She began her career at IONOS in transactional SEO, where she was responsible for search engine optimization for the online tools and e-commerce product areas for over four years. Her focus was on technical analysis and increasing online visibility.
She laid her academic foundation with a Bachelor of Science in Economics and a Master of Science in Management with a specialization in Marketing from the University of Hohenheim in Stuttgart.
Maksim KabakouShutterstockThe advertisements you see online aren’t just chosen at random. Many extensive processes and procedures have gone into even the simplest of banner advertisements. The user doesn’t notice any of this thanks to real-time advertising, which takes a few milliseconds to decide which…
PeshkovaShutterstockAI assistants are taking on more and more tasks in both work and personal life, streamlining processes, enhancing efficiency, saving time, improving accuracy, and making life easier for users. Our dedicated article introduces you to AI assistants, explains where they’re used, and…
CHOTTHANIN THITIAKARAKIATShutterstockCustom domains play an important role in marketing products and services and building brands. Domain names can have high values, which makes buying and selling domains a lucrative business. In our article, we’ll explain how you can auction a domain name and purchase expired…
Ruslan GrumbleShutterstockIn 2023, web designers will leave their creativity free reign, from nostalgic and maximalist designs to smart technical features like parallax scrolling and chatbots. The main challenge here is to incorporate selected components as naturally as possible into your own project. We…
William PotterShutterstockIf you want to launch an online store, it’s important to understand what it takes to set one up. The same is true for starting a dropshipping business. Choosing the right supplier and products for sale are just two aspects to consider. Read on for a successful start in…
Rawpixel.comShutterstockFrom its beginnings as a popular photo app, Instagram has grown into a popular social network. With a focus on visual content, users can post photos, videos as well as Instagram stories, and use IGTV and Instagram Live for their content. If you want to post content in a visually…
Mikko LemolashutterstockOnline shopping, digital advertisements, electronic customer databases, and intelligent inventory systems: all this has revolutionized the trade and changed the buying behavior of customers. The internet and computer-based systems form the basis of e-commerce. From the…
G-Stock StudioShutterstockIf you want to launch a dropshipping business, you have to start looking for a manufacturer or wholesaler who will work as your so-called dropshipping provider. There are both national and international providers you can partner with as your dropshipping supplier and link them to…
focal pointshutterstockThe practice of exploiting misspelled variants of popular websites for personal gain is known as typosquatting. Users who incorrectly enter URLs into a browser’s search bar may be getting more than what they’ve bargained for and end up on a squatted domain. We’ll show you how…
BrAt82ShutterstockGoogle Shopping is one of the most successful online sales platforms around. The products advertised are displayed as ads above the search results. Wondering how to set up Google Shopping for your product? Or perhaps what a good Google Shopping Product Feed looks like and how to…
David ArtsShutterstockTools for recording and analyzing user behavior are part of everyday life for website operators. Yet the more codes you need to embed and keep track of, the more difficult and time-intensive the task becomes. How can you keep track of everything? The Google Tag Manager offers the…
NicoElNinoShutterstockGoogle PageSpeed Insights analyzes the speed of websites on both desktop and mobile devices (when available). In addition, PageSpeed Insights provides information on existing problems and potential solutions in terms of loading speed. This article will tell you about how it is…
EL_ImagesShutterstockYou want to sell online – but where? If you don’t want to be entirely responsible for your own online shop, then you should offer your products on e-commerce platforms. Aside from the giants Amazon and eBay, there are other interesting online marketplaces that are worth checking…