Before you think about your business name in the founding phases, you’ll first need to decide on a specific legal form. This can have a particularly decisive influence on the name that a company chooses. Plus, there are industry-specific regulations that apply to the selection of company names.
Always be mindful that your company nameshould not mislead by falsely suggesting, for example, the wrong services or claiming expertise that you do not have. Every company is obligated to be truthful, reliable, and clear about its intentions. This means that the company’s purpose, management, and legal structure must be clearly discernable in the name.
As soon as you have a good idea for a company name, it’s advisable that you check with your state agency to see if your preferred business name is already registered. If the name is no longer available, this is because naming rights of already existing companies cannot be violated. Otherwise, in the worst-case scenario, this could lead to an injunction legal suit.