What are the top social media trends of 2025?

The social media trends of 2025 are diverse in nature as they range from practical solutions like social media customer service to en­ter­tain­ing content such as memes, and even include spaces for personal in­ter­ac­tion in the form of micro-com­mu­ni­ties. This means users can expect both useful and enjoyable content across social networks.

An overview of the current social media trends of 2025

1. Social media customer service
2. Social media shopping
3. In­ter­ac­tive content and augmented reality
4. Video content
5. New apps and tools like BeReal
6. Vertical content
7. Memes
8. Social games
9. Ar­ti­fi­cial in­tel­li­gence
10. Micro-com­mu­ni­ties and spe­cial­ized forums

The top 10 social media trends of 2025 not to be missed

In 2025, the way we use social media will be shaped by different factors. These trends will def­i­nite­ly be in­ter­est­ing and relevant for in­di­vid­ual users and companies alike. The trends listed below are not nec­es­sar­i­ly relevant for all social media platforms however.

Social media customer service offers a way to connect directly

An important social media trend that online shop owners and busi­ness­es should embrace in 2025 is customer support via social networks. Instead of making your customers fill out contact forms or write emails, platforms like X (formerly Twitter) or WhatsApp allow you to support your customers directly.

Customer service via social media not only enables more direct contact and exchange with your customers, but it can also pos­i­tive­ly impact your vis­i­bil­i­ty online. Other social media users will see how quickly you respond to your clients and how you react to questions or problems in general. Moreover, it can help to strength­en customer loyalty and your chances of gaining even more customers.

Some companies, like the music streaming service Spotify, have even es­tab­lished separate support accounts that often respond within minutes.

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Social media shopping as a digital shopping ex­pe­ri­ence

Product sales on and through social networks—known as social commerce—have been popular for some time and will remain a key part of the marketing landscape in 2025. For busi­ness­es es­pe­cial­ly, in­te­grat­ing social media with online shops and landing pages is an important marketing tool.

Platform-specific features like Instagram Shopping and TikTok Store­fronts offer companies new ways to showcase products seam­less­ly and sell directly.

Similarly, Pinterest Shopping enables many sellers to directly link their products, sim­pli­fy­ing the buying process for customers.

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In­ter­ac­tive content enables en­gage­ment

From polls and giveaways to in­ter­ac­tive in­fo­graph­ics and augmented reality tools, in­ter­ac­tive content remains one of the key social media high­lights in 2025. These formats are also an in­dis­pens­able email marketing trend, thanks to the high en­ter­tain­ment value they provide. They not only generate en­gage­ment but also increase the time users spend in­ter­act­ing with content.

For example, Instagram offers a poll sticker that lets users add a question with se­lec­table answer options to their stories. Results can be accessed and shared at any time.

Similarly, platforms like Snapchat, Instagram, Facebook, and TikTok offer in­ter­ac­tive video filters that encourage users to par­tic­i­pate cre­ative­ly.

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Video content remains the most popular type of content

Videos are trending across platforms, achieving the highest click rates and ranking not only among the top social media trends but also as key online marketing trends. Besides the in­creas­ing­ly popular YouTube Shorts, Instagram Reels and TikTok and its al­ter­na­tives are es­pe­cial­ly popular for web video content.

In 2025, the focus remains on making videos ac­ces­si­ble to the widest possible audience. Ac­ces­si­bil­i­ty is key: subtitles and mul­ti­lin­gual options are essential since many video clips are watched on mobile devices without sound. This also ensures that hearing-impaired viewers can un­der­stand and enjoy your content.

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Social media app BeReal puts au­then­tic­i­ty in focus

The photo-sharing app BeReal has brought about another social media trend that is becoming more and more popular. Founded in France in 2020, BeReal has dis­tin­guished itself from similar apps like Facebook or Instagram by taking a different approach to how photos are shared.

What’s fas­ci­nat­ing about BeReal is that users are given a two-minute time limit to upload a snapshot of their day. Both the front and back cameras of the phone are used, capturing not only the user but also their view. This way, people regularly share authentic moments.

TikTok al­ter­na­tives—such as apps gaining hype like Lemon8—could grow in im­por­tance in 2025 across the US market. Busi­ness­es should closely monitor the de­vel­op­ment of emerging social media apps to assess their relevance and potential impact on American audiences.

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Vertical content optimized for smart­phone screens

In general, all social media content should be designed with mobile devices in mind. Content should primarily be con­sum­able in vertical format so users don’t have to rotate their smart­phones to view videos and other media.

While the vertical format on a small screen may initially seem like a design challenge, mastering it is worth­while. Many companies, such as Starbucks, benefit from being able to showcase tall products—like Starbucks cups—that work par­tic­u­lar­ly well in vertical videos.

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Memes as a popular form of com­mu­ni­ca­tion in the digital age

Memes, a long-es­tab­lished but still relevant social media trend in 2025, remain uni­ver­sal­ly popular. These typically humorous images with text overlays have become a staple of today’s internet culture. Many memes and the char­ac­ters depicted in them enjoy in­ter­na­tion­al recog­ni­tion—such as the Muppets’ Kermit the Frog or the “hide the pain Harold” meme.

Like GIFs, memes serve as a digital com­mu­ni­ca­tion tool that cre­ative­ly expresses reactions to various sit­u­a­tions. Sometimes they carry a (political) critical tone, while other times they simply entertain.

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Social games provide in­ter­ac­tive play and chal­lenges

Another social media trend falls within the gaming category: social games are browser-based games typically playable on platforms like Facebook and its al­ter­na­tives. Depending on the social game, users can compete against friends or col­lab­o­rate with them. Games like Candy Crush and new mul­ti­play­er features on TikTok encourage in­ter­ac­tion between friends and brands. In 2025, the following games also rank among the most popular social games:

• Roblox: Still a platform for creative games and in­ter­ac­tions, at­tract­ing millions of users worldwide.
• Minecraft Realms: Playful cre­ativ­i­ty within small, exclusive com­mu­ni­ties.
• Fortnite Creative Mode: Players can create and share their own game modes, enhancing the social aspect.
• Candy Crush Saga: A classic that continues to maintain high user numbers, es­pe­cial­ly due to constant updates and new levels.

The im­por­tance of social games within certain platforms (like Facebook) is declining in 2025 compared to previous years, as new trends such as chal­lenges on platforms like TikTok gain more attention.

While games like Candy Crush and Roblox remain popular, the focus is in­creas­ing­ly shifting toward en­ter­tain­ing and viral content.

Examples of TikTok chal­lenges in 2025:

• Dance chal­lenges: Short videos featuring catchy chore­o­gra­phies, often started by in­flu­encers.
• DIY chal­lenges: Creative projects like upcycling or cooking ideas that inspire users.
• Humorous trends: Chal­lenges with a funny nature that encourage users to imitate them.

If your product has potential to tap into some of these viral trends, you should def­i­nite­ly do so. Platforms like TikTok can deliver as­ton­ish­ing reach and en­gage­ment rates through their algorithm, re­gard­less of your existing follower count.

Effects and content using ar­ti­fi­cial in­tel­li­gence

Ar­ti­fi­cial in­tel­li­gence elements are an essential part of social media trends. Ar­ti­fi­cial in­tel­li­gence has undergone sig­nif­i­cant de­vel­op­ment in recent years and has also made its way into social networks.

A popular example of this trend is the TikTok “AI Green­screen” effect. This is a text-to-image generator where users enter words or short phrases, and a back­ground image is generated based on their input.

AI tools—such as numerous TikTok effects or per­son­al­ized ads through ChatGPT in­te­gra­tions—are rev­o­lu­tion­iz­ing content creation and targeting.

Micro-com­mu­ni­ties are small groups with a big impact

Finally, micro-com­mu­ni­ties—online groups with fewer than 30 members—have emerged as a key social media trend in 2025. Users in­creas­ing­ly prefer con­nect­ing with a small circle of like-minded people over belonging to large com­mu­ni­ties. This fosters closer bonds and more frequent in­ter­ac­tions.

A well-known social media platform par­tic­u­lar­ly suited for this is Reddit. Reg­is­tered users can quickly create their own com­mu­ni­ties via desktop or app and set them as “public,” “re­strict­ed,” or “private.” They can also designate com­mu­ni­ties as “18+.”

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