Your clientele is diverse, and your newsletter should reflect that. So, make sure to design emails in a way that all recipients feel addressed and can access the content. This includes people with visual impairments. Therefore, don’t get too creative with the color selection, and ensure strong contrasts. This helps both people with visual impairments and those who are color blind. Enough white space, i.e., blank spaces, visually structures the text and makes it even easier to read.
Also, assume that people with no eyesight at all are among the recipients of your newsletters. Blind people often use a screen reader. This software captures the content on the screen and then reads it aloud. So, for your newsletter content to be expressed, it must also be perceived as text. That’s why you shouldn’t exclusively place content in graphics. For HTML newsletters, use additional alt texts that put the image content into words.
For newsletters, you can follow the same tips that apply to accessible websites:
- Clear text design with plenty of whitespace
- High contrast and restrained color design
- Correct HTML formatting
- Meaningful alternative texts for images
- Clearly recognizable buttons and links
However, accessibility can also refer to the language used. Not every mail recipient can decode nested sentences and understand foreign words. If you offer a version in simple language in addition to the detailed text, you will actively be promoting inclusion.