Inexpensive and effective: Web crawlers handle time-consuming and costly analysis tasks and can scan, analyze and index web content faster, cheaper, and more thoroughly than humans.
Easy to use, wide scope: Web crawlers are quick and easy to implement and ensure thorough and continuous data collection and analysis.
Improve your online reputation: Crawlers can be used to optimize your online marketing by expanding and focusing your customer base. They can also be used to improve a company’s online reputation by recording communication patterns found in social media.
Targeted advertising: Data mining and targeted advertising can be used to communicate with specific customer audiences. Websites with a high crawling frequency are ranked higher in search engines and receive more hits.
Analyze company and customer data: Companies can use crawlers to evaluate and analyze customer and company data available online and use this data for their own marketing and corporate strategies.
SEO optimization: By analyzing search terms and keywords, they can define focus keywords, narrow down the competition, and increase page hits.
Additional applications include:
- Continuous system monitoring to find vulnerabilities;
- Archiving old websites;
- Comparing updated websites with their previous versions;
- Detecting and removing dead links;
- Analyzing the keyword search volume; and
- Detecting spelling mistakes and any other incorrect content.