When it comes to SEO content, one of the most popular questions is always — how long should it be? This depends on two factors: The purpose of your content and its competition. On your product pages, you can include the keywords in the title and description text of your products, listing all their features and USPs. Especially if these pages are selling directly, make sure that this content is always appealing and doesn’t detract from the sales objective of the page. Using an appealing CTA will help increase the chance of a conversion.
If your SEO copy can’t be any longer than a few hundreds words, don’t panic. Focus on creating a page that is appealing and that serves the users’ interests by including the top keywords in the product name and description so they can be found.
On the other hand,SEO content answering questions or explaining concepts is almost always longer. This kind of content tends to be at least a thousand words long but you often find word counts of 3000+ words on these pages. If you are going for one of these terms, use competitor monitoring tools to check the search engine results page for the country or region you are targeting.
If you find that all the articles on the first pages are 3000 words long, this doesn’t mean you need to write an article that is 3001 words to rank well. However, to beat it, you should aim to produce content that is more interesting and in-depth, so that you can win the users over.