In recent years, the already dynamic advertising industry has once again changed significantly: In the past, the focus was mainly on prominent film and television stars being used as brand ambassadors, but now so-called influencers in online marketing are increasingly becoming involved - and are also very interesting for small businesses. Influencers are personalities who are primarily known for their online presence. The more famous they are online, the more likely they are to get deals from companies and therefore make their money. In the end, both sides benefit.
Influencers are usually perceived as very authentic by their fans, which is why their advertising messages are also met with high credibility. When influencers advertise, their fans, followers, or subscribers usually assume they’re a fan of the product or brand and use it themselves.