An alternative to social media may be the integration of live stream shopping directly into the store. In this case, these events would be visited primarily by shoppers who already know the brand or the store. Shopify is an online shopping platform whichalready has various plugins available for this purpose. The Lisa app also enables this form of integration.
There are other independent live shopping platforms which allow anyone to hold their own event. There are several US-based options, such as Popshop Live, The Lobby, and Shoploop. Many of these options are geared towards a specific target group or type of product and offer a corresponding service for each specific event.
Amazon, one of the largest sales platforms in the US, has realized the potential of live streaming shopping. Amazon Live is like a teleshopping channel which shares many of the same features of live stream shopping. It is beginning to work with its in-house influencer program to stage live stream shopping events on this platform.