Free templates for your editorial plan
The question that most marketers ask themselves is: what’s the best way to implement this plan? How will I manage to collect all relevant information in one place and create a calendar that all responsible colleagues can access? Many companies use classic Excel files, or Sheets on Google Drive. The latter can also be edited by multiple colleagues in real time.
But combining all the information you need into a concise, structured document with the corresponding functions and references is certainly a challenge. And you can quickly lose sight of the overview for the plan. Fortunately, there are many free templates online that you can use to create a clear and concise structure. We’ll introduce the best ones below:
Editorial calendar template from Curata
Curata is a simple editorial tool designed in Excel format. It comes with a feature to organize employees around your content plan and structure, and lets you track tasks to help streamline performance. Curata’s tool offers analytical features too, including meta tags, notes, and labels, that allow you to analyze performance.
Webpage FX – built in Google Sheets
Webpage FX’s intuitive tool is perfect for Google Sheets users. It’s a template created within the program that you can edit without downloading. Packed full of clever ideas and options, Webpage FX offers everything that you need to create a solid format for your editorial plan.
Convince & Convert – the eye-catching Excel template and guide
Convince & Convert offer more than just a downloadable guide. The content experts here offer a content marketer’s guidebook for building your own editorial plan as well as their free, downloadable template that you can use. Their editorial plan template is based on Excel, but their tips and guidance can be applied to any software you want to use.
Of course, there are a number of professional tools that can help you in content planning and generally in implementing a content marketing strategy. For an overview of these, check out our digital guide to the best content marketing tools.