Navigating though websites should be intuitive and easy for the visitor: as a result, it’s important to make the website’s basic menu structure clear and self-explanatory. How your website looks depends entirely on the scope of the website, as well as your personal preference. At the same time, usability is one of the basic pillars of web design to pay attention to.
You can obtain an insight into the internal link structure of a website by looking at its sitemap: this is a list of pages on a website, usually in hierarchical form. Sitemaps illustrate how each site’s category items and menu items are structured and interconnected.
Beside website menus, you can also use internal links. If you feature a text that can be linked to additional information on another page of your website, you should link the user to this extra information. This is seen especially frequently on websites such as Wikipedia.